Knowledge@Wharton VR&AR- VR Global
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Transcript of Knowledge@Wharton VR&AR- VR Global
Virtual & Augmented Reality Technologies
VR Global
Overview
• VR Global is a technology company providing Enterprise Level Software-as-a-Service (SaaS) platform designed for commercial, residential, mixed use focused on real estate and hospitality markets.
• Delivering the latest transformative sales & marketing tools specifically designed for real estate agencies, sales agents, developers, architects, designers, creative agencies, hotels, resorts, destinations, and event spaces.
• Utilizing both traditional 2D media and emerging 3D / 360° photo, video, 3D Models / renderings and CGI we provide the most immersive way to view, present, and guide property tours of existing and new/re development properties seamlessly across all web, mobile, tablet, desktop/laptop devices from anywhere in the world.
Proprietary and Confidential. Not to be distributed or reproduced without permission. Copyright © 2016 www.vrglobal.com
VR Global
Proprietary and Confidential. Not to be distributed or reproduced without permission. Copyright © 2016 www.vrglobal.com
Rise of Tech
Proprietary and Confidential. Not to be distributed or reproduced without permission. Copyright © 2016 www.vrglobal.com
An industry ripe for transformative innovation.
*Top 100 Real Estate Technology Startups, founded & funded in the last 5 years.
Landscape
Proprietary and Confidential. Not to be distributed or reproduced without permission. Copyright © 2016 www.vrglobal.com
Consumer interaction in Real Estate is severely under served & digitalized
Industry Needs
Proprietary and Confidential. Not to be distributed or reproduced without permission. Copyright © 2016 www.vrglobal.com
Inefficient processes unchanged for decades.Lacking end-to-end digital solutions, advanced in many other industries.Client Interaction is severely under-digitalized.
The Real Estate Industry is ripe for transformative innovation.Architecture, Visualization, Design, Sales, &
Marketing
$16B – Spent annually on Digital Marketing & Advertising in Real Estate.
Outdated digital tools, makes the sales process inefficient, time consuming, and broker dependent and not delivering meaningful ROI enhancement.
Client interaction in Real Estate is severely under-digitalized and has not been the focus of most Top 100 Real Estate Technology Startups, funded in the last 5 years. Sources: Real Estate: Borrell Associates, 2014; Boomtown, 2014, Hospitality: Statistica, CB Insights
Research
Market Overview – VR / AR
Proprietary and Confidential. Not to be distributed or reproduced without permission. Copyright © 2016 www.vrglobal.com
Virtual & Augmented Reality are rapidly emerging technologies poised to disrupt Real Estate by providing immersive virtual tours of existing, new / redevelopment properties remotely from anywhere, without need to leave homes or office.
By 2025 VR/AR Real Estate Software is projected to be a $2.6b market.
The overall VR/AR non-entertainment software market size is projected to be $16.1b by 2025.
By 2025 the Total Market for VR/AR is expected to be $150b.
Virtual Reality (VR)
Proprietary and Confidential. Not to be distributed or reproduced without permission. Copyright © 2016 www.vrglobal.com
VR
Mobile Tethered
Head Mounted Display (HMD) Immersion
Virtual Reality is projected to be transformative as the desktop computer.
Virtual Reality (VR)
Proprietary and Confidential. Not to be distributed or reproduced without permission. Copyright © 2016 www.vrglobal.com
Solutions from identifying locations (beginning), design, pre-marketing to the closing (end)
relevant types of propertyresidential,commercial,mixed use,existing properties,new development,redevelopment
Relevant types of property
•Residential
•Commercial
•Mixed use
•Existing properties
•New development
•Redevelopment
User Profile
Brokerage agencies-
Agents-
Developers-
Architects-
Designers-
Creative agencies-
- Hotels
- Resorts,
-Destinations
-Event spaces
-Tourism
Direct consumer
Content creators
Augmented Reality (AR)
AR
Proprietary and Confidential. Not to be distributed or reproduced without permission. Copyright © 2016 www.vrglobal.com
noun1.a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view of both reality and immersive content.
Augemented Reality is projected to be even more tranformative and reaching than VR
Immersive Content
Proprietary and Confidential. Not to be distributed or reproduced without permission. Copyright © 2016 www.vrglobal.com
The world is not flat - VR & AR requires new media types.
• 3D 360° Photo, Video, 3D 360 Modeling / Rendering & CGI- fully spherical 3D 360° stereoscopic
• 360° Photo, Video, 3D Modeling / Rendering & CGI - fully spherical 360° monocular
VR Global & Demo
Proprietary and Confidential. Not to be distributed or reproduced without permission. Copyright © 2016 www.vrglobal.com
Thank you
谢谢
Proprietary and Confidential. Not to be distributed or reproduced without permission. Copyright © 2016 www.vrglobal.com