KNOWLEDGE MANAGEMENT CYCLE TO INCREASE CUSTOMER AWARENESS ...
Knowledge to Action Cycle: summary handout
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Transcript of Knowledge to Action Cycle: summary handout
The Knowledge-To-Action Cycle
Action Cycle (Application)
The action cycle is the process by which knowledge is
implemented.
The "Action Cycle" represents phases of activities that,
according to planned-action theories, are needed for
knowledge applications to achieve a deliberately
engineered change in groups that vary in size and setting.
The 7 phases of the Action Cycle include:
1. Identify the Knowledge-To-Action Gaps
2. Adapt Knowledge to Local Context
3. Assess Barriers to Knowledge Use
4. Select, Tailor, Implement Interventions
5. Monitor Knowledge Use
6. Evaluate Outcomes
7. Sustained Knowledge Use
The Knowledge to Action Cycle comprises a set of milestones identified as being necessary in bridging the
knowledge-to-action gap. For practical purposes, these milestones are described as a series of steps in a cycle,
and stakeholders are different from one another in terms of the steps they have taken across the Knowledge-
To-Action Cycle (see the diagram below).
Knowledge Funnel (Creation)
At the centre of the Knowledge-To-Action
Cycle is the "Knowledge Funnel"
This represents the process through which
knowledge is refined, distilled, and
tailored to the needs of knowledge end-
users such as health care professionals and
policy makers.
The "Knowledge Funnel" includes 3 separate levels:
1. Knowledge Inquiry
2. Knowledge Synthesis
3. Knowledge Tools/Products