Knowledge sharing [兼容模式] · Imagination Beliefs Implicit Knowledge Gene Meieran Slide 18...

The Knowledge Sharing The Knowledge Sharing Environment

Gene MeieranSr. Intel FellowSr. Intel Fellow

Intel Corp.Chandler AZChandler, AZ

Gene Meieran Slide 1 January 19,2004

PassengersPassengersJet engines

PassengerPropeller

PassengersPropellers Food Bathrooms

FoodBathroomsRadioRadar

1903 1950 2003Radio Movies

ComputersPhonesEach of these technology inventions grew to

l b th id d hi hlRadios

RadiosTelevisionGadgets

enormous value because they provided highly desirable functionality and were commercially

Wireless TelevisionStereos

ComputersPhonesMachinesSensors

manufactured at affordable prices.

The success of each was NOT predicted and what1903 1950 2003

SensorsActuators

The success of each was NOT predicted and what eventually resulted was far beyond the inventor’s expectations

One callSwitchboard

Conference callsLong distance

Conference callsFaxLong distance

expectations.

Predicting the future is most always wrong! Long distanceCell phonesDigitalCaller ID

1903 1950 2003


1903 1950 2003

20th Century Top Science and20th Century Top Science and Technology Achievements*

1. Electrification 11. Interstate highways

gy

2. Automobile3. Airplane4 Water supply and distribution

12. Space flight13. Internet14 Imaging4. Water supply and distribution

5. Electronics6. Radio and television

14. Imaging15. Household appliances16 Health technologies6. Radio and television

7. Agricultural mechanization8. Computers

16. Health technologies17. Petrochemical technology18. Laser and fiber optics

9. Telephone10. Air conditioning/refrigeration

p19. Nuclear technologies20. High-performance

t i lmaterials* National Academy 2001 Survey results

as presented by Neil Armstrong


as presented by Neil Armstrong

These efforts led to trillions of dollars of business

They led to significant y gimprovements in the quality of

lif

Th f d ll h d

life

They fundamentally changed the worldthe world


Four Technical OpportunitiesInternet }MEMS and Nano-TechnologyBio } Bio, Info, Nano

Knowledge Sharing Technology

Moore’s Law:Moore s Law:Complexity, Speed AI

Robotics

10 9 10 9

10 9

Intel® Celeron® ProcessorIntel® Celeron® Processor

Pentium® 4 ProcessorPentium® 4 Processor2.4GHz

10 8

10 7 Intel® Celeron® ProcessorIntel® Celeron® Processor

Pentium® 4 ProcessorPentium® 4 Processor2.4GHz

10 8

10 7 10M

10 8

10 7

Inte

Intel486™ DX CPUIntel486™ DX CPU

Pentium® ProcessorPentium® Processor233 MHz

Intel® Celeron® ProcessorIntel® Celeron® Processor1.3 GHz

10 6

Intel486™ DX CPUIntel486™ DX CPU

Pentium® ProcessorPentium® Processor233 MHz

Intel® Celeron® ProcessorIntel® Celeron® Processor1.3 GHz

10 6

1M

10M10 6

10 5

ernet

80888088

Intel386™ SX CPUIntel386™ SX CPU33 MHz

Intel486 DX CPUIntel486 DX CPU50 MHz41 MIPS

10 5

10 4 80888088

Intel386™ SX CPUIntel386™ SX CPU33 MHz

Intel486 DX CPUIntel486 DX CPU50 MHz41 MIPS

10 5

10 4

10 4

10 3

t Hos

40044004

808080802 MHz

0 64 MIPS

808880888 MHz

0.75 MIPS

2.9 MIPS10 4

10 3

40044004

808080802 MHz

0 64 MIPS

808880888 MHz

0.75 MIPS

2.9 MIPS10 4

10 3

10 2

10 1

sts

40044004108 kilohertz0.06 MIPS

0.64 MIPS

1970 1975 1980 1985 1990 1995 2000 200510 2

40044004108 kilohertz0.06 MIPS

0.64 MIPS

1970 1975 1980 1985 1990 1995 2000 200510 2


Why Faster?

“Business data collecting is“Business data collecting is doubling every 1.5 years…g y y

Workers accessing businessWorkers accessing business intelligence systems will increase 25X in 2 years”increase 25X in 2 years”Source: Survey.com, Meta Group, IBM


Impact of ComplexityImpact of Complexity• More complex product (finer feature size, p p ( ,

more features per chip)• More process steps per product• More process steps per product• More sophisticated, expensive and

integrated equipment; new technologyintegrated equipment; new technology• Stricter reliability and quality standards

St i t f t t d d t• Stricter factory standards; government regulations

• Shorter product life cycles• Greater cost pressuresp• Fiercer competition• Global marketplace


• Global marketplace

net

nter

nI

Manufacturing Supply ChainQuality COMPLEXITY


Manufacturing = Transformationu c u g s o o

The Raw Materials Products

Manufacturing ProcessData Information

li best practices

ProcessDataInformation

InformationKnowledge

li best practices

specs

supplierscontrol schedules

best practices

decisionsl tfspecs

supplierscontrol schedules

best practices

decisionsl tfWe need to continuously create, develop,

orderscosts

l ti

processing delivery

dec s o s

security

platformsorderscosts

l ti

processing delivery

dec s o s

security

platformsy p

deploy, categorize, store, apply, andrecreate the systems to handle the

regulations logisticsmetricstrends

finances

tproperties

regulations logisticsmetricstrends

finances

tproperties

voluminous data, information, knowledgeand wisdom that applies to and relatesth ti iti t h th


reportsreportsthese activities to each other

MEMS DevicesMEMS Devices• Micro-Electro Mechanical Systemsy

– 3D structures - smaller than the head of a pin– Integrates mechanical sensing and motion with electronics– Fabricated using IC-compatible batch-processing techniques– Also known as “microsystems” and “micromachines”

MEMS is not “nanotechnology”– MEMS is not nanotechnology


TI’s DMDTI’s DMD


BioMEMSMEMS 101

Increasing Complexity …and Opportunity

T d ( $300M) T ( $1B i 2005)Today (~$300M) Tomorrow (~$1B in 2005)

Source: Univ. of Michigan


g

Nano TechnologyNano Technology


Info:Knowledge Sharing

A B C

A 0A 0

B 12 0

C 23 16 0

Data: Independent, unrelated records or facts

Information: Related records and facts

• At rush hour, use Ray Road, not Chandler• There is a speed trap at Rural and Chandler• There is ample parking behind C7• The light at 10 South is interminable!


Wisdom: Expertise applied to knowledge

E li it PatentsExplicit Knowledge Specs

Org charts

PoliciesPatents

PlansCopyrights Videos

Opinions C fidReligions

Financials Procedures

EthicsIntuition

Opinions

CuriosityInfluences

Confidence

RelationshipsExperience

JudgmentFeelings

g

Know-howTaboos

Creativity

Implicit

Taboos

BeliefsImagination ImplicitKnowledge


Knowledge Half LifegLongg

(centuries)

Foundation

Life

Foundation

Strategic

Hal

f L

Short

H TacticalShort

(seconds)

Plans Procedures PhysicalNewsEmail

PlansSpecs

Procedures PhysicalScience

MathInformationScience

News


Sharing Knowledge

Create

InnovateMakedecisions

Create KnowledgeApply

Knowledge

Research

BrainstormSolvebl

Knowledge

Brainstorm

St

problems

StructureAssimilate

Knowledge Environment Organize

Store

Structure Knowledge

Assimilate Knowledge

gRead

LearnPurge

SecureVisualize

Model

Disseminate Knowledge

Learning


Mail

gInternet

Knowledge Structureg

B i P tiAbout people

Business Practices

Interactive DistributedInteractivePeople

N t k

DistributedKnowledge R it

BetterDecisionsNetwork Repository Decisions

KM Tools and TechnologyAbout objects


From the Knowledge Ecology

Need for an ArchitectureThe Winchester Mystery House

Need for an ArchitectureThe Winchester Mystery House

Westminster AbbeWestminster Abbey


The architecture determines success

I t di i li

Challenges to WorkforceLanguage and culture differences

Interdisciplinary problem domain

Older workforce

Rare expertise

trained in new technology

expertise remotely needed Global

collaboration

New skills remotely

collaboration on 24 x 7

N k l d

remotely needed Recent graduates

trained in emerging businessesNew knowledge

assimilation; Knowledge

businesses

goverload

Old capabilities A d


And technology

Why Knowledge Managementy g g

o Size of knowledge domain; exponentially igrowing

o Scope of knowledge domain; exponentially id iwidening

o Rapid globalization and technology diversity expansion

o Global and competent competitiono Need to make better and faster decisions

o We therefore need to know what we know and have and where we have it, and how to get it, gand how to use it


Transformation of KnowledgeBiology Technology Sociology

• One cell• Many cells

• One transistor• Many transistors

• One person• Many persons• Many cells

• Billions of ll

• Many transistors• Millions of

transistors

• Many persons• Billions of

lcells• Intelligence

transistors• Machine

people• Collective g

Intelligence Intelligence


Information Management Opportunities: 2003-2010

Modeling andsimulation

2003 2010

Securitysimulation

Wireless and remoteUbiquitous environment

Architecture & systeminteroperability

Knowledgesharing

B i i idp y

Bringing ideas to marketUser-friendly environments

ture Supply Network

Management Intelligent Processes & products

stru

ct

Global collaboration

Processes & products

Infr

as Global culturalintegration Advanced

learning

collaboration


Problem resolution Opportunities

I g

The World AtlasWhat’s there?

– Where are the mountains?– Where are the cities?– Where are the roads?Where are the roads?– Where are the lakes, rivers, oceans?– Where are the canyons, swamps, deserts?

How do I get there?– Boat?– Plane?– Plane?– Car?– Train?– Horse?Horse?– Walk?

What can I bring back?at ca b g bac– Food– Minerals– Products


– Knowledge

The Knowledge AtlasWhat’s there?

g

– Where are the experts?– Where is the knowledge?– Where are documents?Where are documents?– What are the core competencies?– Where are the obstacles (bureaucracy, incompatibilities, etc.)?

How do I get there?– Phone?– Internet?– Internet?– Learning?– Meetings?– Seminar?Seminar?– Luck?

What can I bring back????at ca b g bac– Questions and answers– Ideas– Data, information, knowledge, wisdom

???


, , g ,– Decision making

Need for Collaboration C bilitiCapabilities

1970 1990 2010O t O t f M t

Networked PC’sPhone conferences

One to one One to few Many to many

FaxPh

FaxNetworked PC’sPh f

TeleconferencesEmailNet MeetingPhone

Exchange disksPhone conferencesTeleconferencesEmail

Net MeetingWork boardsIntelligent objectsVi t lVirtual presenceIntelligent interfacesShared experiencesShared environmentsShared valuesNew protocolsNew protocolsSpeech and languageTranslationCa esCaves

21st Century Challengesy g• Resource protection (water, air, land, space) P• Resource protection (water, air, land, space) P• Genetic manipulation and human cloning P O• Food production and distribution P

Energy development and conservation P O

• Genetic manipulation and human cloning P O• Food production and distribution P

Energy development and conservation P O• Energy development and conservation P O• Waste management P O• Internet knowledge sharing and globalization P O

• Energy development and conservation P O• Waste management P O• Internet knowledge sharing and globalization P Og g g• Artificial intelligence, interfaces and robotics O• Medicine, medical and prolonging life P O

Space exploration O

g g g• Artificial intelligence, interfaces and robotics O• Medicine, medical and prolonging life P O

Space exploration O• Space exploration O• Weather prediction and control P O• Security and counter-terrorism P

• Space exploration O• Weather prediction and control P O• Security and counter-terrorism Py• Population logistics (traffic, sprawl, etc.) P O• Integration of electronic environment O

E t t i t O

y• Population logistics (traffic, sprawl, etc.) P O• Integration of electronic environment O

Entertainment O• Entertainment O • Global communication P O • Entertainment O • Global communication P O


ChallengesChallenge to the company:

Challengesg p y

Prepare people, teams, organizations, companies to make wise decisions in acompanies to make wise decisions in a rapidly changing and highly unpredictable worldworld

Challenge to academia:Identify challenging areas of interest toIdentify challenging areas of interest to academics and to industry

Ch ll t t d tChallenge to students:Figure out your role in this new world; then be REALLY GOOD at filling your role


Knowledge sharing [兼容模式] · Imagination Beliefs Implicit Knowledge Gene Meieran Slide 18...

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