Knowledge Molds Creativity

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SONY EXCLUSIVE “BE A PART OF THE MOVEMENT, BE SONY, SONY EXCLUSIVE” FOR SONY MUSIC ENTERTAINMENT SUBSIDIARY OF SONY CORPORATION By: Marcella Pleas, Keith Mercer, and Cristiana Vasquez Wednesday, November 13, 2013

Transcript of Knowledge Molds Creativity

SONY EXCLUSIVE “BE A PART OF THE MOVEMENT, BE SONY, SONY EXCLUSIVE”

FOR SONY MUSIC ENTERTAINMENTSUBSIDIARY OF SONY CORPORATION

By: Marcella Pleas, Keith Mercer, and Cristiana Vasquez

Wednesday, November 13, 2013

DETERMINATIONhttp://www.flickr.com/photos/carplips/766965172/sizes/l/in/photostream/

The dog climbing the tree represent determination. Just like this dog we represent climbing to the top and with Sony Exclusive we can help Sony climb to the top of the mobile app world.

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Environmental Scanning

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WE ARE KNOWLEDGE MOLD CREATIVITY

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I chose the monkey bars because it brings you back to a place when you where a kid and determined to get to the end and remembering the feeling when you finally did. We are the end of the monkey bars.

Does this make sense?

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CHALLENGES

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The weight represent Sony’s Organizational challenge

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SOLUTIONS

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BUILDING BRIDGES

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Strategy Formulation

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Legal Factors

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http://www.flickr.com/photos/hypnosishypnotherapy/9014929561/sizes/o/in/photolist-eJBSu2-7PUeAA-7PQUZz-atR4Xo-9joYgy-arAnDc-bASi4L-eF3BpZ-bAR8mw-bASi8A-aMXgir-aECe9A-6bPGQk-dbFqs8-dbFsAu-8HTHcs-8HTHif-8HQAcx-8zuhrX-dS438T-8XHAr1-bzcPa9-h1yyjH-dpnxbN-a8QanZ-bnbeKD-bnm7CY-hrogEj-f6MWNs-bxKKqg-bxKHK4-9X3Ew1-6Km65r-6Km65T-6Km65P-6Km65v-6Km65z-bo5YYU-eRveaM-8t6ako-8t38Rt-8t6ao1-fzCqK4-agCYTY-doP1C4-dnFm7e-doSmbu-834WGS-9DWsUD-4HwWjj-f3cGSi/

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0

125,000

250,000

375,000

500,000

Development Staff Marketing Hardware Development Costs

Development Costs

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TIME LINE

October-13 Incur Project approval from sony corporation officials

November-13 Hire music app development team, work with Sony’s legal team to get app started

December-13 Sketch out app/ Design

February-14 Documentation

March-14 Consolidation with interested third party members

April-14 Testing

May-14 Introduce Demo

June-14 Get Sony music artist to try out demo

July-14 Sign artist to app

August-14 Make app changes

October-14 FinalTesting/Demo Testing

January-15 Release app in Apple iTunes, Android, Window and Google Play

February-15 Study and Breakdown app users reviews, data and wish list on what they want to see come to the app

May-15 Upgrade Development with approval

June-15 Official app presented to Sony and artist. also upgrades presentation

October-15 Final test for upgrade Beat test

November-15 Upgraded app presented to SOny

January-16 Upgraded app released for all platforms

February-16 Review app users suggestions, wish list and reviews

March-16 Brainstorm new changes and upgrades to meet consumer needs and wants for the app

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USAGE

Comp%ight  Retrieved  November  11,  2013  http://comp%ight.com/search/app/1-­‐3-­‐1-­‐1

How often do consumers use our app? Once, twice, fifty times a day?

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VISITS

Comp%ight  Retrieved  November  11,2013  http://comp%ight.com/search/phone/1-­‐3-­‐1-­‐1

How often do they use our app on a daily

basis?

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Google.com/Images  Retrieved  November  11,  2013  https://www.google.com/search?q=feedback&source=lnms&tbm=isch&sa=X&ei=5beCUpXdLsjo2QWHs4HABA&ved=0CAcQ_AUoAQ&biw=1439&bih=703#facrc=_&imgdii=_&imgrc=8hOBKTJyV6cX7M%3A%3BXPg8qTKUZnE1tM%3Bhttp%253A%252F%252Fwww.careerealism.com%252Fhome%252Fjtodonnell%252Fcareerealism.com%252Fwp-­‐content%252Fuploads%252F2012%252F06%252Ffeedback-­‐help-­‐professional-­‐development.jpg%3Bhttp%253A%252F%252Fwww.careerealism.com%252Ffeedback-­‐help-­‐professional-­‐development%252F%3B1000%3B667

We want to know what our consumers think.

There input is the most important thing! What they want and what they expect

out of our app, we will make sure it happens.

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Google.com/Images  Retrieved  November  11,  2013  https://www.google.com/search?q=feedback&source=lnms&tbm=isch&sa=X&ei=5beCUpXdLsjo2QWHs4HABA&ved=0CAcQ_AUoAQ&biw=1439&bih=703#q=downloads&tbm=isch&facrc=_&imgdii=_&imgrc=1oW2NkU7aP5MdM%3A%3BnoNK32qnoQge8M%3Bhttp%253A%252F%252Ficm.ac.uk%252Fwp-­‐content%252Fthemes%252Ficm%252Fimages%252FCentre_Downloads-­‐central-­‐image.jpg%3Bhttp%253A%252F%252Ficm.ac.uk%252Fcentre-­‐resources%252Fcentre-­‐downloads%252F%3B680%3B368

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STAY ON TRACK!

Comp%ight.com  Retrieved  November  11,  2013  http://comp%ight.com/search/train-­‐track/1-­‐3-­‐1-­‐1Wednesday, November 13, 2013

CONCLUSION

The  main  bene%its  of  the  “Be  Sony  Exclusive”  application  gives  fans  a  direct  connection  to  their  favorite  artist,  their  music,  and  other  related  news/information.  “Be  Sony  Exclusive”  bridges  the  gap  between  fans,  and  artist’s  relationship  by  creating  a  platform  where  the  two  can  meet,  and  exchange  various  forms  of  information.

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