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KNOWLEDGE MANAGEMENT IN ADIDAS,XIAOMI AND TRAVELKHANA.COM

Adidas AG is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories.

It was founded in 1949 by Adolf Dassler.

It is holding company for the Adidas Group, which consist of Reebok sportswear company, TaylorMade-Adidas golf company, Rockport and 9.1% of FC Bayern Munich.

Adidas is the largest sportswear manufacturer in Europe and the second largest in the world, after Nike.

All About Adidas

Its subsidiaries

Total employees

Innovation

Top performances

The Adidas Methods

Less marketing and ,more focuses on core competencies.

Experts for customer study.

Focusing on specific targeted customer .

Customized training of staffs.

Global Brand Strategy Global Sales Strategy

Global Sales is responsible for all commercial activities of the adidas and Reebok brands, serving our consumers through three channels: Wholesale, Retail and e-Commerce.

This channel-focused approach has allowed us to establish strong market positions globally, deepening and expanding our cooperation with leading wholesale partners, operating one of the biggest mono-branded store chains in our industry and becoming a significant e-commerce player with one consistent global platform.

• The primary objective of this strategy is to ensure that our brands seize market share and category opportunities through well-defined and coordinated go-to-market strategies.

• Each brand is responsible for the execution of its strategic focus by creating a constant stream of innovative and desirable products and generating communication strategies that connect with their target consumer in an engaging and compelling way.

Group Strategy

Creating long-term shareholder value

Diverse brand portfolio Investments focused on

highest-potential markets and channels

Creating a flexible supply chain Leading through innovation

The adidas Group strives to be the global leader in the sporting goods industry with brands built upon a passion for sports and a sporting lifestyle.

Model

• It is an online portal that allows travelers on train to order their favorite food in train delivered at their seat and berth.

•  It is headquartered in New Delhi. Founded by Pushpinder Singh,(2012).

• The company deals in services such as food delivery in trains and offering information related to the Indian railways, such as PNR status information on mobile, Internet-based reservation, seat availability, and railway timetable.

Food services process

Call center interface Web Interface Mobile App

•It is mainly into the consumer electronics and computer hardware industry.

•It was founded in the year 2010, by LEI JUN.

•It is headquartered in Beijing China.

•Its present CEO is LEI JUN and President is LIN BIN.

•It has approximately 5000 employess (2014).

Xiaomi

WHY XIAOMI IS LOW PRICED?

•Disrupting the market.

•Cost cutting.

•Limited quantities

Business model of Xiaomi

• Focuses more on software and services then hardware..

• Bill-of-material pricing

• No physical store and instead sells exclusively from its own online store.

• No traditional mode of advertising

• Tight control over stocks.

•   Strong and loyal consumer base.

• Mainly focuses on three areas:

The Phone

Xiaomi has a beautiful phone with some good technology, but Xiaomi takes a different approach with their phone’s price.

•They sell their phone at cost for about $330, and they sell directly to customers in order to keep the price as low as possible

• In a country where customers are more price sensitive than in America, the lower price of the Xiaomi phone helps build market share.

The App Store

Xiaomi sells its phone at or near cost to drive sales of apps, music, and video through its app store. 

The Google Play store remains banned in China, but Google’s Android operating system is the dominant mobile operating system.

CONTD…

•Xiaomi’s app store. In many ways, this is the classic internet business model of building a user base with a nice product, and then monetizing it later with add-ons. 

The Software

Xiaomi releases a new version of its OS, which is based on Android, on a weekly basis in response to users suggestions. Often these updates are based on polls on weibo. This customer interaction could be a big part of the emotional embrace of Xiaomi by the people who buy its handsets.