Knowledge, language, values, customs, physical objects that help explain the behavior of a...
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Knowledge, language, values, customs, physical objects that help explain the behavior
of a particular group or society
![Page 2: Knowledge, language, values, customs, physical objects that help explain the behavior of a particular group or society.](https://reader035.fdocuments.us/reader035/viewer/2022062523/5a4d1ad17f8b9ab059971923/html5/thumbnails/2.jpg)
MATERIAL—OBJECTS & HOW THEY ARE USED
NON-MATERIAL—IDEAS, VALUES, LANGUAGE, BELIEFS
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VERBAL AND WRITTEN RULES SOCIAL INTERACTION “SOCIAL MARKER” Sapir-Whorf Hypothesis
◦ Languages differ-----perceptions different
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Biological basis for human behavior Behavior that helps people adapt
transmitted by genes No sharp line between human & non human
behavior◦ Criticism—used to justify racial superiority
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Nature—reflexes, drives, genes Vs. Nurture-learn from others how to control
social behavior
Which one is more important????
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OBJECTS, GESTURES AND IMAGES THAT HAVE MEANING
EXAMPLES—FLAG, “BLACK POWER”, PEACE SIGN
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GENERAL IDEA THAT PEOPLE SHARE ABOUT WHAT IS GOOD OR BAD
EXAMPLES: CIVIL RIGHTS, COMPETITION VALUES CAN COMPLEMENT OR COMPETE
WITH EACH OTHER
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SPECIFIC GUIDELINE FOR BEHAVIOR EXAMPLES: SMOKING, DATING RULES
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EVERYDAY HABITS IF YOU VIOLATE A FOLKWAY, YOU ARE
CONSIDERED A “SLOB”
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NORMS VITAL TO THE WELL BEING AND TO OUR VALUES
EXAMPLES—NO INCEST◦ Strong punishment if you are caught
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RULES OF A POLITICAL BODY EXAMPLES—TRAFFIC, MURDER, ABUSE Come from mores & norms
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DIVERSITY◦ Many groups share social characteristics & keep sharing
cultural traits
SUBCULTURE VS. DOMINANT CULTURE◦ Part of dominant culture but different
COUNTERCULTURES◦ Not part of dominant culture; no shared values
ETHNOCENTRISM◦ One culture better than another; judging
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1-discovery 2-invention (innovation) 3-diffusion
◦ Borrowing & accepting an invention or innovation 4-acculturation
◦ 2 cultures meet and change
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