Knowledge Economy Australia Norbert Haehnel Director - Developer and Platform Strategy.

Knowledge Economy Australia

Norbert HaehnelDirector - Developer and Platform Strategy

For countries in the vanguard of the world economy, the balance between knowledge and resources has shifted so far towards the former that knowledge has become perhaps the most important factor determining the standard of living - more than land, than tools, than labour. Today's most technologically advanced economies are truly knowledge-based.

World Development Report, 1999

The Golden Rules of Competitiveness*ICreate a stable and predictable legislative environment.

IIWork on a flexible and resilient economic structure.

IIIInvest in traditional and technological infrastructure.

IVPromote private savings and domestic investment.

VDevelop aggressiveness on the international markets as well as attractiveness for foreign direct investment.

VIFocus on quality, speed and transparency in government and administration.

VIIMaintain a relationship between wage levels, productivity and taxation.

VIIIPreserve the social fabric by reducing wage disparity and strengthening the middle class.

IXInvest heavily in education, especially at the secondary level, and in the life-long training of the labour force.

XBalance the economies of proximity and globality to ensure substantial wealth creation, while preserving the value systems that citizens desire.

Source: Stéphane Garelli, Director of the World Competitiveness Project and Professor at IMD Business School and University of Lausanne

http://www02.imd.ch/faculty/garelli/



Australia – a knowledge economy? • Chance or challenge

- aging population- ICT trade deficit growing- Student numbers in ICT and engineering

declining- Shortage of skilled ICT workers- Investment in ICT a fraction of traditional

industries+World-class ICT researchers+Good education system+World-class universities

Australia a laggard?Today Australia faces considerable challenges on many economic fronts including our slow progress beyond agriculture and mining of primary metals. According to a recent CEDA study (Committee for Economic Development of Australia) the following facts create a laggard perspective of Australia.

– 80% of the top 15 exports are resource based– Failing to develop new areas of specialization and growth– Weakness in number of new organisations being formed– Poor performance in R&D and Patenting– Declining position in Hi Tech sector– Decline in world competitiveness ranking from #4 (2004) to

#9(2005) Source: IMD-World Competitiveness Center

Australian ICT Assessment

Revenue $49.9 B

3500 ISV’s Building Software

24,000 ICT Specialist organisations in Australia

Exports $ 4.2 BImports $16.4 B

• Total Work force 9.5 m• IT represents 2.5% • 82% - 1 – 4 Staff • 187 Firms – 100+ staff • - 77% revenue• 40% located in NSW • 30% Located in VIC• 14% Located in QLD

• 80.5% Male• 19.5% Female

• $2.1 B Goods Export• $2.1 B Services Export

• $ 12.6 B Import of goods• $ 2.82 B Import of Services

• 5% of total GDP

11th Largest ICT market in the world

Employing236,000 People

Australia Government DICTA Report 2002-03 - Microsoft partner team data

$12.1 B ICT Trade Deficit (and rising)

• 8935 Registered Microsoft Partners – 1702 (20%) regard CS IP as primary income

• 617 Microsoft Certified Partners• 160 Microsoft Gold Partners

- 300 (30%) regard CS IP as primary income

82% - 1 – 4 Staff 187 Firms – 100+ staff - 77% revenue

40% located in NSW 30% Located in VIC14% Located in QLD

ACTIVITIESACTIVITIES

Australia.NET Clusters

ISV Empower Program

ISV University Content

Innovation Centers

OUTCOMESOUTCOMES

340+ Cluster members

Government/MicrosoftJoint Industry Plans

450+ Empower subscribers

INVESTMENTSINVESTMENTS

Idea Idea IncubationIncubation

Create a platform for growth. Develop business basics.

ACTIVITIESACTIVITIESUnlimited Potential

Partners in Learning

TechED & other events

MCP Certification

ISV Community

User Groups, Industry partnerships (ACS, CompTiA)

MS Academic Alliance

OUTCOMESOUTCOMES> 40,000 Developers

> 100,000 IT Pro’s

20+ User Groups

Post Graduate Courses


Skills Skills CreationCreation

Build IT skills for the technology and other sectors



Research Grants

Joint Research Project

ISV Solution Innovation

Curriculum Adoption

AOUTCOMESAOUTCOMES

Research collaboration with major Universities

Microsoft Chair at Macquarie Uni

Imagine Cup


Idea Idea CreationCreation

Assist in developing an entrepreneurial society.



Partner Solution Marketplace

Channel Builder

ANZ Partner Conference

ANZA Tech

Consensus Award

OUTCOMESOUTCOMES

10,000+ Partner Program Members

700 Partners at ANZ Partner conference


Business Business BuildingBuilding

Provide a channel for growth additional business support.



Managed Partner

Gold Certified Partner

Local Economic Impact

Bus Dev with Partners

Venture Capital connection

OUTCOMESOUTCOMES

Microsoft ISV’s grow faster than market

45 partner to global conferences

IP value of cluster members 350+ million


Business Business GrowthGrowth

Accelerate growth and channel development.

Australia’s Potential our PassionAustralia’s Potential our Passion

$ 65,000,000 ISV and general Partner Programs, Software Business Building, Channel building, ANZA Tech, Co-Marketing & Selling

$ 3,470,000 Industry Development, Developer Skilling, Events & Technical Engagement

$ 3,100,000 Provision of Software for Students & Academia, Faculty Research

Aus.NET National Architecture

Academic Research

MSN, Telstra etc

Federal & State Grants

Total Member Organisations

45

Number of .NET Specialists

490

Forecast of .NET projects

420

Estimated Economic Value

$ 109,839,000


39


430


390


$ 99,000,000


120


803


620


$ 230,000,000


150


907


710


$ 245,000,000


11


22


22


$ 5,200,000


421


3075


2564


$ 792,839,000

NSW.NET TAS.NETVictoria.NETSouth.NETPerth.NET


40


380


367


$ 99,809,000


16


43


34


$ 3,200,000

Queensland.NET Outback.NET

ExistingExisting Proposed Proposed Proposed Proposed Existing

.NET state clusters today

Unlimited Potential Program

• improve lifelong learning for disadvantaged young people and adults

• Community Technology Learning Centers (CTLC)

• Global Community Technology Learning Center Support Network

• Awards/Venture Fund Program for Technology Solutions

• Partnering with: The Smith Family, the Australian Seniors Computing Clubs Association, the Inspire Foundation and WorkVentures

• 1 Billion US$ initiative• In Australia we invest >40 million in a

5 year term in this program

http://teamsp/sites/unlimitedpotential/UP%20Launch%20with%20the%20PM%20and%20Bill%20Gates/EVENT%204%20-%202.jpg

Partners in Learning (K12)• Worldwide, Microsoft is devoting US$253 million to both State and

Federal government initiatives.• In Australia, Microsoft has committed more than $10 million in

cash and resources over the next five years. • Through a series of programs, key investments, software and

training, Microsoft seeks to reward outstanding teachers as well as provide professional development to teachers who act as technology and educational change agents at their schools.

• Microsoft is supporting State and Federal governments in a number of information and communication technology (ICT) educational projects throughout Australia. – Projects include providing skills training for teachers across the country,– specific training for teachers of gifted and indigenous students– Resources and support to develop lesson plans to integrate technology

into the curriculum,– online and peer mentoring programs – providing access to Microsoft certification courses

http://www.microsoft.com/australia/education/pil/default.aspx

Academic Alliances• Latest set of Microsoft platforms, servers, and developer tools via

regular CD shipments and a download Web site. • License to install the software on any number of lab machines used

by the department for instructional and research purposes. • License to provide the software to students taking courses that lead

to credit or a certificate within the department, so they can load the software on their personal computers for use in coursework and personal projects.

• Electronic software distribution to students through e-academy License Management Systems (ELMS).

• Four technical support incidents (varies by region) in addition to access to the managed newsgroups and the Online Concierge.

• Private newsgroups where faculty can ask technical and administrative questions, collaborate with each other, and talk with the MSDNAA team.

• Comprehensive Web site that provides resources for faculty

http://msdn.microsoft.com/academic/

MSDN Connection for Faculty

• Program dedicated to Faculty in Computer Science, Information Technology and Information Systems

• Faculty automatically in Gold Tier

• Beta Program invites, RFP announcements, Latest Curriculum content, Platform and technology content updates

• To join - http://www.microsoft.com/australia/msdn/faculty/default.aspx

Course Support

• For Faculty looking to or currently teaching Microsoft courses– Faculty Resource Kit

– Curriculum Repository • Prizes and Trophies (Xbox, Smart phones etc) for top students in your

class • Student recommendations for Internships at Microsoft Australia and

graduate positions at Microsoft Redmond• Discount ticket pricing to Tech Ed • Co-marketing your course details at www.microsoft.com.au/students • Technical Guest Lectures in your class • MS Press books • PR Opportunities for your .NET courses • Closer relationship with Microsoft Australia

Imagine Cup 2006

• Microsoft's Premier Student Technology Competition

• Looking for top student projects using .NET

• Theme is Healthcare

• Opportunity to integrate into Curriculum

• Winning group receives all expenses paid trip to global finals in India in 2006

• Winning project receives USD$25,000

Microsoft for Faculty Resources

• http://www.microsoft.com/australia/msdn/faculty/default.aspx

– Online resource for Faculty Members

• http://blogs.msdn.com/msozacademic/

– Subscribe to the RSS feed to receive the latest information

• MSDN AA

– http://msdn.microsoft.com/academic/ • Academic Enquiries

– Deeps De Silva, Audience Manager

– [email protected] (02) 9870 2681

Summary

• Academia and Microsoft can help Australia to build the knowledge economy

• Intellectual Property is the mineral of the future• Commercial software is a great way to decrease our ICT

trade deficit

My contact details:

Norbert HaehnelDirector – Developer and Platform Strategy Microsoft Australia / New Zealand

Email: [email protected]: 02-9870-2335

Thank You

Knowledge Economy Australia Norbert Haehnel Director - Developer and Platform Strategy.

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