Knowledge Economy:

Riga, 2007

Metropolitan Marketing in the Baltic Sea Region -

Current Outlook, Best Practices, Future Visions

Vilnius Marketing Programme

2

Vilnius Strategic Plan 2002-2011

Vilnius – the most modern city international centre of politics, business,

science and culture

a new economy an advanced society a distinct environment

Priority I: Increasing the international competitiveness

Objective 1.2.: to build a particular image of Vilnius as the City of knowledge economy

Tool 1.2.1.3. to develop a marketing programme of Vilnius knowledge economy sector

http://www.vilnius.lt/vmsp/

3

Knowledge economy marketing

Conclusions:

•No single basket•Joint teams•Coordinated activities

Hunting of Battleship Bismarck, 18 May 1941

Association Knowledge Economy Forumhttp://www.zef.lt/

4

Municipal Authority

Business and Science - creation and application of solutions- adjusting the trends

NGO’s-community voice- opinion leaders-dissemination of the idease.g. Association Knowledge Economy Forum,Association Infobalt

Triple helix partnership

- guarantee for consistent long term activities- preserving the values

5

KE Marketing programme (2005)

Vilnius - Kaunas Dipolis

The City of Vilnius

Vilnius – the Future City of the Baltic Region 2006/07

Vilnius and Kaunas Region – European Region of the Future 2006/2007

6

KE Marketing programme (2005)

Objectives

- toprovide the mechanism and tools for influencing public opinion an thus creating information background in the countries of BSR and the EU as well as regions of Lithuania.

•motivated inhabitants•motivated investors•development of KE sector

- to position Vilnius and the Dipolis as open attractive and potential areas providing intellectual products and services as well hospitable place for new KE businesses

- to encourage the citizens and local businesses to take advantage of KE benefits and transform into more complex knowledge intensive structures

Directions

•increased awareness of the KE achievements (business organizations)

• achievements quoted by economy observers

•creativity , ability to react flexibly (inhabitants and local businesses)

Outcomes

7

KE initiatives

Vilniaus, Vilniaus-Kauno dvimiesčio ŽE sektoriaus matomumas Lietuvos žiniasklaidoje

Žinių ekonomikos Ambasadorius

LŽŪU Žemės ūkio mokslo ir technologijų parkas

Kauno aukštųjų ir informacinių technologijų

parkas

Vilniaus ir Kauno dvimiestis

Visorių informacinių technologijų parkas

Medžiagotyros ir matavimų branduolys

Kauno e.regionas Šiaurės miestelio technologijų parkas

Tarptautinė žinių ekonomikos mokykla

E.miestas

Saulėtekio slėnis

Biotechnologijos mokslo parkas

Aljansas „Langas į ateitį“

Sunrise Valley

International School of KE

E-City

Northtowm Technology Park

Visoriai IT Valley

Vilnius –Kaunas Dipolis

Kaunas Hi-Tech and IT Park

Biotechnology Science Park

Alliance Window2Future

Kaunas e-region

KE Ambassadors

Agriculture science and technology park

8

Who, What and How?

TARGET GROUPS

EU and BSR politicians

Media

Businesses

Scientists and researchers

Youth

Public

- positive attitude to KE secotor of Vilnius and Dipolis

- applied priorities

- requested feedback from the target groups

Public presentations by various social and economy group

Information on the WEB, publications, posters

Participation and organising various events (exhibitions, conferences, seminars)

Press releases and conferences, articles

TARGET TOOLS

9

Conclusions

Different efficiency of marketing tools (Vilnius and Dipolis science and technology parks)

Role of the WEB information in disseminating and influencing

PPP and Vilnius science and technology parks as the most efficient channels for KE marketing

Positive attitude of Lithuanian media and the inhabitants to KE

Trends of reducing marketing activities of KE initiatives (2018)

Lithuanian scientists and researchers as well as EU, BSR politicians and businesses as major target groups

10

Recommendations Focus in science and technology parks and abilities to use the

marketing tools on their own

Documents by the KE initiatives and other authorities to be introduced on the web in several languages.

Support to partnership of and other science and technology as well as PPP.

The City of Vilnius as science and technology valley

11

Thank You for Attention