Know.dat Customer Sessions 24 juni 2014 - Fabian Jansen (KPMG) - Big Data
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Big Data & Analytics Fabian Jansen KPMG Data and Analytics
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Know.dat Customer Sessions 24 juni 2014 - Fabian Jansen (KPMG) - Big Data
Transcript of Know.dat Customer Sessions 24 juni 2014 - Fabian Jansen (KPMG) - Big Data
Big Data & Analytics
Fabian Jansen
KPMG Data and Analytics
2© 2014 KPMG Advisory N.V., registered with the trade register in The Netherlands under number 33263682,is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of
independent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in The Netherlands.
The KPMG name, logo and ‘cutting through complexity’ are registered trademarks of KPMG International.
Mijn achtergrond
Fabian Jansen
+31 6 14 92 09 08
3© 2014 KPMG Advisory N.V., registered with the trade register in The Netherlands under number 33263682,is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of
independent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in The Netherlands.
The KPMG name, logo and ‘cutting through complexity’ are registered trademarks of KPMG International.
KPMG Data aNd Analytics – Waar wij Big Data hebben geleerd
Large Hadron Collider
4© 2014 KPMG Advisory N.V., registered with the trade register in The Netherlands under number 33263682,is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of
independent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in The Netherlands.
The KPMG name, logo and ‘cutting through complexity’ are registered trademarks of KPMG International.
5© 2014 KPMG Advisory N.V., registered with the trade register in The Netherlands under number 33263682,is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of
independent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in The Netherlands.
The KPMG name, logo and ‘cutting through complexity’ are registered trademarks of KPMG International.
6© 2014 KPMG Advisory N.V., registered with the trade register in The Netherlands under number 33263682,is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of
independent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in The Netherlands.
The KPMG name, logo and ‘cutting through complexity’ are registered trademarks of KPMG International.
1999
2008
2008
2006
2004
Meer dan 15 jaar voorbereiding
7© 2014 KPMG Advisory N.V., registered with the trade register in The Netherlands under number 33263682,is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of
independent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in The Netherlands.
The KPMG name, logo and ‘cutting through complexity’ are registered trademarks of KPMG International.
We zien geen deeltjes, maar alleen signaaltjes…véél signaaltjes
8© 2014 KPMG Advisory N.V., registered with the trade register in The Netherlands under number 33263682,is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of
independent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in The Netherlands.
The KPMG name, logo and ‘cutting through complexity’ are registered trademarks of KPMG International.
We zien hier een foto van sporen in een nevelkamer
100 jaar geleden was dit High Tech!
Concept werking:1. laag nevel boven koude plaat2. deeltjes laten spoor achter in de nevel3. neem foto vanaf bovenkant4. bestudeer foto1 foto = ~ 1 dag bestuderenbij LHC 40 miljoen fotoos per seconde!
Intermezzo: wetenschappelijke vooruitgang
9© 2014 KPMG Advisory N.V., registered with the trade register in The Netherlands under number 33263682,is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of
independent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in The Netherlands.
The KPMG name, logo and ‘cutting through complexity’ are registered trademarks of KPMG International.
CERN – Wieg van Big Data
100.000+ CDROMs rauwe data per seconde!!!!!
200 Tb per seconde
Elke seconde van iedere dag, elke dag, jaar in jaar uit
Opslag: 3 Petabyte per jaar
Een CDROM toren van 7 km hoog, ofwel
600 jaar aan muziek, ofwel
3 miljard boeken.
10© 2014 KPMG Advisory N.V., registered with the trade register in The Netherlands under number 33263682,is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of
independent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in The Netherlands.
The KPMG name, logo and ‘cutting through complexity’ are registered trademarks of KPMG International.
11© 2014 KPMG Advisory N.V., registered with the trade register in The Netherlands under number 33263682,is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of
independent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in The Netherlands.
The KPMG name, logo and ‘cutting through complexity’ are registered trademarks of KPMG International.
CERN – Big Data legt mysteries van het universum bloot
What else? Supersymmetry? Dark matter? Extra dimensions?
The search continues
Nobel prize
2013
12© 2014 KPMG Advisory N.V., registered with the trade register in The Netherlands under number 33263682,is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of
independent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in The Netherlands.
The KPMG name, logo and ‘cutting through complexity’ are registered trademarks of KPMG International.
Nooit hadden we zo veel data ter beschikking
13© 2014 KPMG Advisory N.V., registered with the trade register in The Netherlands under number 33263682,is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of
independent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in The Netherlands.
The KPMG name, logo and ‘cutting through complexity’ are registered trademarks of KPMG International.
Big Data & Analytics bieden
nieuwe mogelijkheden
•Nieuwe producten of services.
•Externe data bronnen voor
nieuwe inzichten.
•Slimme algoritmes of
gedetailleerde analyses
ontsluiten nieuwe informatie.
Wat als Google … ?
…verzekeringen zou gaan verkopen,
financieel advies zou gaan bieden,
producten online ging verkopen, of
consult zou geven over bedrijfsvoering…
We leven in een wereld waar een
ZOEKMACHINE je grootste concurrent
zou kunnen zijn!
14© 2014 KPMG Advisory N.V., registered with the trade register in The Netherlands under number 33263682,is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of
independent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in The Netherlands.
The KPMG name, logo and ‘cutting through complexity’ are registered trademarks of KPMG International.
Big Data & Analytics voor nieuwe services
KPMG Location Aware Services
GSM data : live drukte op straat.
Data projectie op stratennetwerk.
Wifi signalen : drukte en retentie in
winkels en winkelcentra.
Triangulatie van telefoons.
Camera beelden : looppaden binnen
en buiten.
Herkennen en tracken van personen
15© 2014 KPMG Advisory N.V., registered with the trade register in The Netherlands under number 33263682,is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of
independent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in The Netherlands.
The KPMG name, logo and ‘cutting through complexity’ are registered trademarks of KPMG International.
Big Data & Analytics voor Optimalizatie
De beste bezetting van Operatie Kamers.
• Waarschijnlijkheidsmodel voor OK bezetting op basis
van 3 jaar data(tijdsduur van operaties, tijd tussen
operaties, voorkomen van spoedgevallen, etc.)
• Planningsregels zijn aan te passen (tijd vrij gehouden
voor spoedgevallen, tijd tussen operaties, etc.)
• Monte Carlo simulatie simuleert of een planning past.
16© 2014 KPMG Advisory N.V., registered with the trade register in The Netherlands under number 33263682,is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of
independent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in The Netherlands.
The KPMG name, logo and ‘cutting through complexity’ are registered trademarks of KPMG International.
Gebruik van externe bronnen voor extra inzichten
Blauwe lijn:
gezonde klanten
Rode lijn:
klanten uit
Bijzonder
Beheer met huis
te koop
Funda.nl als externe bron van informatie.
• Welke hypotheekhouders hebben actueel hun
huis te koop staan.
• Hypotheekhouders die onder de hypotheekprijs
aanbieden komen veel vaker in financiële
problemen.
+
Twitter als externe bron van ongestructureerde informatie.
• Project X, het incident in Haren, was praktisch live te volgen.
17© 2014 KPMG Advisory N.V., registered with the trade register in The Netherlands under number 33263682,is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of
independent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in The Netherlands.
The KPMG name, logo and ‘cutting through complexity’ are registered trademarks of KPMG International.
Predictive modeling
Voorspellen van financiële problemen
van particulieren
• Dynamisch model van inkomsten- en
uitgavenpatroon op basis van twee
jaar data.
• Extrapolatie naar toekomst voorpelt
houdbaarheid van betaalgedrag.
1 2 3
X
=
Voorspellen van een
liquiditeitsbehoefte van
ondernemers.
• Model van inkomsten- en
uitgavenpatroon op basis
van 3 jaar data.
• Monte Carlo simulatie
voorspelt meest
waarschijnlijke toekomst.
X X
18© 2014 KPMG Advisory N.V., registered with the trade register in The Netherlands under number 33263682,is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of
independent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in The Netherlands.
The KPMG name, logo and ‘cutting through complexity’ are registered trademarks of KPMG International.
Big Data & Analytis voor Mobiliteit – werk in uitvoering
Een klein maar merkbaar
verschil in snelheid wanneer
het regent
~7.500 tweets met ‘file’
Twitter als externe bron van ongestructureerde informatie.
• Files op de wegen weerspiegelen zich op Twitter.
Combinatie NDW data en KNMI data
• Zijn snelheden op wegen te voorspellen aan de
hand van open data?
• Wat is de invloed van het weer?
KPMG Data aNd Analytics
Dr. Ir. Fabian Jansen
+31614920908
