Know Your Audience: Build It and They Will Come January 19, 2011.
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Know Your Audience: Build It and They Will Come January 19, 2011
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Transcript of Know Your Audience: Build It and They Will Come January 19, 2011.
Know Your Audience:
Build It and They Will Come
January 19, 2011
This Session Covers
Defining your website’s purpose Identifying your audience Discovering their needs Determining focus
What is Your Purpose?
Why does your website exist? What are your main goals? Why do people go to your website?
CCAP Redesign Project
February 2008 Sought objective guidance Three main activities Key considerations
Why Do They Visit?
Why do most users visit government websites?
Pew Internet and American Life Project Results…
They Visit To…
Public policies or issues Find services Download government forms Research documents or statistics Renew license or registration Recreation or tourist information
They Visit To…
Get advice on health or safety issue Get information or apply for benefits Get information or apply for job Pay a fine Apply for recreational license
Why Audience is Key?
Design for audience, not you Just because one thinks it a great… Smoother internal process
Defining Characteristics…
Physical demographics Cultural demographics Computer experience Computer equipment/location Frequency of visits Design expectations
Type of Users
Bob Beginner Penny Poweruser Sally Surfer
Who Visits Your Site?
Who is visiting? How did they find you? What do they look at? Did they find what they needed?
Ways to Learn More…
Traffic reports Focus groups User surveys Social media
Traffic Reports
Number of visitors New visitors Time spent Geographics Keywords Bounce rates
Focus Groups
Neutral facilitator Appropriate questions Participant selection
Surveys
Define goals Establish questions Do goals and questions connect… Select process Participants Analysis
Questions CCAP Asked
11 questions Mixture of type Multiple choice Ranking items CCAP Other websites
Discovering Their Needs
Why are they coming to your site? How often are they visiting? Are they finding what they need? Can they find it quickly? Logins? How are that working? What else would they like to see?
Defining the Focus?
Benefits of objective third party Summary versus recommendations Identifying priorities
Reference Resources
All sources used in this presentation are on the notes page of this slide.
Questions and Answers
Next Webinar
E-Services:How May We Help You?
February 16, 20111:30 – 2:30 p.m.
Thank You for Attending!
Kristin HamiltonGIS/Technology Research Director717-526-1010 X [email protected]
If you have questions, please feel free to call or e-mail:
