Know every customer. Own every experience.
9
Know every customer. Own every experience. Michael Hack, President, Sitecore Deutschland GmbH September 2015
Transcript of Know every customer. Own every experience.
Know every customer.Own every experience.
Michael Hack, President, Sitecore Deutschland GmbH
September 2015
Do you know all your customers?
What does it mean to know a customer?
Hates OnionsPrefers to be
called Kate, not Katilyn
Impulse Buyer
She’s engaged
Uses Facebook and SnapChat
From Chicago, but lives in San
Francisco
Uses SMS, but not email 35 Years
Old
Today’s marketer is hindered
The modern marketer is forced to deal with
Not knowing their customers non-integrated touch points and
disconnected data disconnected tools and systems increased complexity joining data
The ScienceOn the hook to deliver on
the promise of big data and measurable results.
The ArtExpected to create brand
magic with shrinking budgets and fewer tools
You balance the Science with the Art
How can you
pull it all together?
Sitecore Experience Platform
The art of marketing hasn’t changed, the science has. Sitecore solutions handle much of the complexity of science so that we help marketers marketing.
Know every
customer.
Own every
experience.
