Know and cater to your specific audience Ensure narrative … · 2014-03-19 · 1. Cater to your...
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Telling Your Story Silicon Valley Community Foundation SV Gives Information Session January 16, 2013 You have the power to change the world! 1. Cater to your audience. 2. Use a narrative structure. 3. Employ words & pictures. You have the power to change the world! Know and cater to your specific audience. Who are they? The more you know, the more you connect. What do they do? Adjust your story to their listening state. Know and cater to your specific audience. Job Eat Play Relationship Time Availability Media Consumption Race Ethnicity Nationality Sexual Identity Gender Age Religion Social Class 1. Cater to your audience. 2. Use a narrative structure. 3. Employ words & pictures. You have the power to change the world! The Narrative Paradigm states four story elements. Sequence Meaning Coherence Fidelity Ensure narrative structure with story outline. Create a visual flow for sequence. Ensure narrative structure with story outline. Story outline adapted from Beyond Bullet Points by Cliff Atkinson. Ensure narrative structure with story outline. Story outline adapted from Beyond Bullet Points by Cliff Atkinson. Key points are who, what, why. Who are you? Why? The ‘about’ paragraph are the story kernels. Who? Why? What? The Society of Women Engineers (SWE), founded in 1950, is a not-for-profit educational and service organization. SWE is the driving force that establishes engineering as a highly desirable career for women through an exciting array of training and development programs, networking opportunities, scholarships, outreach and advocacy activities, and much more. SWE empowers women to succeed and advance in those aspirations and be recognized for their life-changing contributions and achievements as engineers and leaders. Story outline adapted from Beyond Bullet Points by Cliff Atkinson.
Transcript of Know and cater to your specific audience Ensure narrative … · 2014-03-19 · 1. Cater to your...
Tell ing Your Story
S i l i c o n Va l l e y C o m m u n i t y F o u n d a t i o n S V G i v e s I n f o r m a t i o n S e s s i o n
J a n u a r y 1 6 , 2 0 1 3
You have the power to change the world!
1. Cater to your audience. 2. Use a narrative structure. 3. Employ words & pictures.
You have the power to change the world!
Know and cater to your specific audience.
Who are they?
The more you know, the more you connect.
What do they do?
Adjust your story to their listening state. Know and cater to your specific audience.
Job Eat
Play
Relationship Time Availability
Media Consumption
Race
Ethnicity
Nationality
Sexual Identity
Gender
Age
Religion
Social Class
1. Cater to your audience. 2. Use a narrative structure. 3. Employ words & pictures.
You have the power to change the world!
The Narrative Paradigm states four story elements.
Sequence
Meaning
Coherence
Fidelity
Ensure narrative structure with story outline. Create a visual flow for sequence. Ensure narrative structure with story outline.
Story outline adapted from Beyond Bullet Points by Cliff Atkinson.
Ensure narrative structure with story outline.
Story outline adapted from Beyond Bullet Points by Cliff Atkinson.
Key points are who, what, why.
Who are you?
Why?
The ‘about’ paragraph are the story kernels.
Who?
Why?
What?
The Society of Women Engineers (SWE), founded in 1950, is a not-for-profit educational and service organization. SWE is the driving force that establishes engineering as a highly desirable career for women through an exciting array of training and development programs, networking opportunities, scholarships, outreach and advocacy activities, and much more. SWE empowers women to succeed and advance in those aspirations and be recognized for their life-changing contributions and achievements as engineers and leaders.
Story outline adapted from Beyond Bullet Points by Cliff Atkinson.
1. Cater to your audience. 2. Use a narrative structure. 3. Employ words & pictures.
You have the power to change the world!
Multimedia stories can increase learning. Fragments quickly outpace the blast wave, and become the primary hazard to personnel/material.
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• Extensive Hiring Process • “Who: The Method for Hiring” Geoff Smart • Homework assignment • 7 step hiring/interview process • CEO final “values” interview with each candidate.
• Top grading • PIP & 1on1 (To be discussed in later slides)
• Tools: • jobvite.com • Talentwise (integrates in the applicant tracking tool) • $1000 for a staff referral • Payscale.com • Profiles International • kareer.me
Hiring Culture
If you can’t eliminate bullet points, reduce them.
Culture Fit must be > 9.5 on scale of 10.!
Skills Fit on exact position requirements.!
Hire the right people. 60%
StartUp Fit of time commitment, startup mindset.!
Employ rhetoric with words and pictures. Pick power words.
Concrete!
toy Lego utensil spatula
crisis f lood
. . . . . . . .
. . . . . . . .
. . . . . . . . youth student . . . . . . . .
woman victim . . . . . . . .
Pick power words.
Vivid!
grow sprout eat devour
shelter safe harbor
. . . . . . . .
. . . . . . . .
. . . . . . . .
l ive embrace l i fe . . . . . . . . help relief . . . . . . . .
Pick power words.
Cadence!Babies should be fed and thei r mothers t reated wi th respect .
I t is a v io lat ion of human r ights when babies are denied food. I t is a v io lat ion of human r ights when women are sold in to s lavery.
Use images for impact. Use images for impact. Combine words & pictures to be memorable. The graph is logical, the picture emotional.
The picture is engaging, the call to action clear. Employ powerful words and pictures.
Top 5 Words Top 5 Images
You have the power to change the world!
Thank you for your t ime.
@ j e n n k a m m e y e r w w w. j e n n i f e r k a m m e y e r . c o m
