WHAT IS AFFORDABLE LUXURY

InnSula’, translated literally in Latin means “The Island”. Romans used it to describe their homes.

The world being 3/4th water, the earth is finally but a large Island.

Allow us to welcome you to Island hospitality, where luxury is affordable and genuine affectionate smiles greet you with a touch of home.

Our endeavour is to provide quality service in the 3 and 4 star segment of hotels.

We intend to break down the traditional concepts of luxury and emerge with new as well as exceptional standards of comfort.

A place where Luxury is not a priority but a PLUS, so guests enjoy affordable, intelligent luxury.

A place created with logic and practicality where guests are inspired to stay.

Welcome to InnSula’ Hotels & Resorts

WHO WE AREUNIQUE

InnSula’ VISION

To redefine the traditional concept of hospitality in a mid-market hotel segment and offer contemporary luxury at affordable value, with high service excellence.

InnSula’ MISSION

We will provide our guests a wonderful stay as an essential part of their inspiring journey.

Their stay with us will be pleasantly memorable with more value, more than expectation.

In our interaction with hosts and guests, we will tickle their senses of inspiration, respect, warmth and fulfilment.

InnSula’ COMMITMENT

InnSula’ Hotels & Resorts will provide affordable luxury experiences in simplistic settings for its guests and hosts.

VISION, MISSION, COMMITMENT

AUTHENTIC

InnSula’ Hotels & Resorts define a new tradition of affordable luxury and comfort with smart differences evoked through stylishly elegance and simplistic intelligence

Arguably, one of the leading brand of hotels, with its splendid rooms, meeting facilities, dining and Spa-on-Call, we are well-equipped with cutting edge amenities and memorable services.

The InnSula’ experience is about its hosts and guests who literally embody the brand.

The InnSula’ family is an integration of many different cultures and imparts a perfect blend of regional and global hospitality experiences.

INNSULA’ BRAND EXPERIENCEINSIGHTFUL

InnSula’ offers end to end hotel development and management services in the 3 and 4 star segments of hotels & resorts. Our partnership will deliver on identification of lucrative development opportunities and higher Rate of Returns on your investments.

We extend a seamless service that encompasses everything from assisting in site selection and evaluation, planning, managing operations to positioning the brand in both the domestic and international markets.

As an InnSula’ partner or property we prepare and provide you with world class management systems to achieve optimal delivery of business objectives for all stakeholders and services for guests.

Our pre-opening advice operates with customised solution catering to your individual needs, recommending, planning and delivering on multiple levels which include:

Development through Space and Design Optimisation

Operational Excellence

Sales, Marketing and Brand Development

INNSULA’ VALUE PROPOSITION

SIGNIFICANT

We apply our expertise and strategic vision to identify either potential development opportunities or enhance your existing hotel assets through optimised operations.

We believe that every investor or partner has set his own goals and objectives and our dynamic approach helps us to customise our solution blueprints to meet such needs.

HOTEL DEVELOPMENT AND PRE-OPENING SERVICES

InnSula’ offers full service package, right from managing the pre-openingphases to managing teams who will implement the entire business spectrum.

FINANCE AND RISK MANAGEMENT

Using proprietary evaluation models, we assist in tracking, analysing and predicting the performance of a project to ensure the highest delivery of IRR (Internal Rate of Return).

TECHNICAL PROJECT MANAGEMENT

Our technical teams get engaged in a project in its nascent stages offering guidelines and support on design, space planning energy and value engineering.

Understanding and executing flawless hotel operations is at the core of InnSula’s processes and policies.

TRANSLATING OPPORTUNITIES INTO HIGHER RETURNSEMPHATIC

IRR

Plan

Investor

Ass

et

Vision

Operations

CSR

QUALITY OF SERVICE

Guest satisfaction, performance evaluation, training and standards VS actual service and cost effective management

The InnSula’ team while ensuring guest satisfaction and providing recommendations on challenges and opportunities for growth will always focus on delivering higher profitability, a part of the InnSula’ DNA.

We understand that excellent service is an essential part of any operation’s profitability and that it directly reflects on future growth. Hence, we provide quality service to improve your profitability and meet your set business objectives.

MYSTERY AUDITS

Evaluation of operations by an independent group, with no definite notions about the brand or the market helps both the hotel’s operator and its patrons. It also allows identifying the areas of improvement and amplifies effectiveness and productivity for InnSula’ Hotels & Resorts.

TRAINING & HUMAN RESOURCE DEPARTMENT

Building brand strength ensures operational stability in the delivery of services. We work with endowed consultants and specialists to make the team dynamic.

PROVIDING OPERATIONAL EXCELLENCEPRUDENCE

We believe that the source of revenue for a project will always be a long term business objective and involves a much wider scope of planning as against a mere short term sales and marketing exercise.

Internet has changed the way people of all ages research and narrow down their purchase decisions. This new media has also created new distribution opportunities. The team constantly evolves to this changing platform and adapts to this new environment for maximising returns.

REVENUE DEVELOPMENTGROWTHBRAND POSITIONING

Our corporate brand marketing department generates and refines the corporate identity around the InnSula’ brand, defines brand values, strategies and handles the brand communication strategy. Each partner gets benefit from this centralised method to maintain a global standard for guests.

REVENUE MANAGEMENT

Today, no single segment contributes more than 15% of the total business mix. We focus on a broad segmentation mix as a revenue management strategy. Our team of revenue specialists scrutinises current performance trends in a given sector and assists in applying industry revenue and distribution best practices to boost up profitability. Our pricing tactic and business mix consider the rate parity issues, diverse room types and rate obstacles. We emphasise on attaining higher Revenue per Available Guest Room.

SALES SYSTEM AND PROCESSES

This relationship medium is a critical part of business success, we understand this medium and partner with each hotel considering their cultural, leadership and market sensitivities to expand faster, simpler, cost efficient and effective systems which impeccably incorporate different sales channels to create higher revenue.

E-DISTRIBUTION

InnSula’ recognises and values the higher usage of online booking systems. To maximise revenues, we offer an optimised inventory distribution model to the hotel considering the various distribution interfaces or hotel representation companies like World Hotels, Preferred Hotels; with web and GDS booking engines or even third party hotel booking sites like Agoda, Bookings dot com etc.

SOCIAL MEDIA MARKETING

Managing the Affiliate views, Shared Experience and Endorsements exchanged through social networks has effects across a Hotel’s revenue stream. Digital specialists in InnSula’ use advanced networking tools to optimise these social networks such as Facebook, Twitter, Pinterest, TripAdvisor, Instagram ,Thorn Tree, TripIt, etc.

SALES AND MARKETING REPRESENTATION

InnSula’s footprint in key markets provides hotel Sales and Marketing support to inflate the market reach of its partners and hotels in the region.

We believe in inclusive growth and emphasise corporate sustainability at the forefront of all aspects of our business. We are committed to accommodate the environmental and social needs of future generations to build a successful business.

At InnSula’ Hotels & Resorts we encourage environmentally sustainable measures dedicated to reduce the carbon footprint on the environment as well as long term returns maximisation. We also promote awareness in our community about the significance of preserving our natural resources by adopting environmentally sustainable measures. At each of our projects we work to:

Incorporate energy efficient design solutions

Embrace environment friendly technologies like Alternative Energy, Water Reuse Systems, Energy Efficient Lighting Systems

Ensure the health and safety of team members, customers and other stakeholders with OSHA

Set targets to improve upon performance through Energy Audits

CSR & RESPONSIBLE GROWTH FOR SUSTAINABLE DEVELOPMENTPROPORTIONAL

EXTENSIVEWhere expectations become reality , with experiences customised to your needs , surprise yourself as you indulge in affordable luxury , welcome to InnSula’ the upscale brand experience of InnSula’ Hotels & Resorts.

BRAND EXTENSION:INNSULA’ HOTELS & RESORTS

EFFICIENTMeet all ends of the rainbow , be it your business experience or a quick getaway, InnSula’ Xpress, the budget brand of InnSula’ allows you to indulge with ease & finesse.

Efficient space planning with all the necessary trappings, enjoy your stay.

BRAND EXTENSION:INNSULA’ XPRESS

Pebble is the all-day-dining restaurant of InnSula’ and is the casual, yet friendly pinnacle of the InnSula’ dining experience.

Caféstive is the bistro styled bar serving light and refreshing snacks, meals and beverages.

Yummy Yummie is the hawker styled noodle bar serving a quick and efficient journey of noodle experiences.

Talaga Spa is the on-call or luxury boutique spa based around the miraculous healing qualities of the coconut.

SIGNATURE OUTLETSINCLUSIVE

INNSULA’ TEAMDYNAMIC

Divya Prakash AhujaPresident andChief Executive Officer

Divya brings more than 2 decades of experience working with The Oberoi Group, Shangri-La and Hyatt. He has been responsible for setting up hospitality solutions throughout the Asia Pacific region. Divya manages the company’s business strategy, alliance and owners relationships. His responsibilities comprise of integrating industry strategies with the services and solutions provided by InnSula’. Divya is a hospitality graduate with a management degree from the Department of Management Studies, Chennai, India.

Widjaja SantosoGroup DirectorDevelopment and Planning

Widjaja has been instrumental in setting up and establishing countless projects both in the Hospitality and the commercial space. With over 25 years of experience consisting of developing projects in Mining, Advertising, and Timber. He entered the hospitality business by setting up his own four star hotel in Indonesia. Besides developing hotels, he has the flamboyance of creating restaurants and spas in the region. Widjaja is a degree holder in International Management from the University of San Francisco.

Nikky Almon HamzahGroup DirectorBrand Development

Nikky served as a Chief Design and Communications Manager in a leading five-star hotel chain in Jakarta where he was instrumental in setting a new style for the properties’ brand communications. Long before this, he was responsible in product development activities where he was honoured with international as well as national awards. Nikky is a degree holder in Design, majoring in Industrial Design from the Institute of Technology, Bandung (ITB).

Andrew QuinlanVice PresidentHotel Operations

Andrew brings with him over 30 years of experience successfully managing large five star hotels and resorts of Oberoi, InterContinental and Shangri-La. His practical and modern management style and communication methods have enabled him to establish industry standards and benchmarks within his organisations. He believes in leading by example and sharing invaluable insights and wisdom on management skills to further strengthen the team.

Remon AlphenaarGroup DirectorF&B Concepts

Remon has a vast background in concept creation, developing and operating luxury boutique resorts in Asia. In his vast while role as the Group F&B Director of Six Senses Group, he was instrumental in generating and managing an annual income of over US$30,000,000 for the group. Remon also lead then group’ development, concept creation and operations of all culinary as well as non-culinary related project and processes.

Gurpreet SinghGroup DirectorInformation Technology

Gurpreet brings with him over 2 decades of experience working with hospitality businesses and brands like Shangri-La, Abercrombie & Kent, Oberoi Hotels, McKinsey & Company, Hewlett Packard, and Avaya. He is the group’s web and online strategist and provides a rare mix of technology and business strategy concepts.

Whether you are a developer, own a hotel, serviced residences, villas or a resort.

We offer highly professional and efficient services for turnkey Hotel Development and Management of your assets.

ALLOW US TO ASSIST YOU

ADVANCEMENT

GET IN TOUCH WITH USAFFORDABLE LUXURY

Widjaja SantosoGroup Director Development and PlanningE: widjaja.santoso@innsula.com

Divya Prakash AhujaPresident and Chief Executive OfficerE: divya.ahuja@innsula.com

PT Trimegah InnSulaAriobimo Sentral Building, 6th FloorJalan H.R. Rasuna Said Kav. X-2 No. 5Jakarta 12950Indonesia

T +62 (21) 5799 8123 F +62 (21) 5799 8080E partnership@innsula.com W www.innsula.com