Knobit Knowledge earned in Bits

Marketing Plan

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What exactly are we doing?Do you ever use social media sites such as Fb, LinkedIn

to read interesting facts, articles etc. ??Well we are just that sort of social media with focus on great quality content curated using AI from across the

web. Your feed will be based on topics you like on social media and chosen on our app

“Company Goal and

Vision??

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Become the prime “me time” app for users along with adding value to the users by providing them interesting

content that also provides knowledge to them

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Target Market

Implementation

Four Ps

Strategy

Tactics

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Target Market

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2,510,000,000Whoa! That’s a big number, isn’t it? Well this is the number

of social media users in the world as of 2017.

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Target Customers??

The smallest initial market to test various hypotheses about the product will be who users platforms like Inshorts, Quora as a form of entertainment.

Initial Market??

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Over 50 million monthly active users on Quora in India

Proves such content has a large market in India and the initial target will be these users.

i.e in almost the same segment:Flipora, Flipboard ,

Inshorts,StumblUpon.And many smaller players

Competitors?

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DIRECT INDIRECT

CONTENT-BASED SOCIAL MEDIA

Quora, Reddit Facebook, LinkedIn

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The marketing Plan will Cover the 4 Ps

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Strategy

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The Need Being Fulfilled?

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▫ Need to recreational activity

▫ Gaining new knowledge ▫ Exercise the brain

People having these needs:Those who use Quora, Inshorts and other such platforms.

CollaboratorsThe content will be curated via AI and sifted manually to maintain sanctity of content on the platform. - Will require human resource.

The users will also be collaborators as content will be sifted based on popularity.

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Tactics

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Product Attributes

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▫ Content curated from across the internet and only visible based on interest.

▫ Content summarised▫ Interesting feed filled with intermittent

riddles, puzzles, trivia, vocab,videos etc. ▫ Social features such as like, share, toss

etc.▫ Feature to save articles from across the

web like in pocket.

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Price for Users??Absolutely Free!!

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Revenue Stream?

Advertisements and Data.It is difficult to come up with exact numbers but a huge

userbase never has a problem in earning revenues through advertisements.

For example Facebook earned 17.93 billion USD in 2015. 85% out of which is from mobile advertisements.

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Marketing ChannelsWord of Mouth PublicityThe product should follow the Delta 4 framweork and hence the users must spread word if they find the content interesting enough.

Social media MarketingThe social media such as facebook etc. can be used to promote the product

SEOThe app positioning should be optimised to increase visibility on play store etc. using search engine optimisation.

Virality CoefficientIs the content is interesting enough the users will be incentivised to share on facebook and hence spread word about the app.

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Thanks!Any questions?

Find me at kunalaggarwal130@gmail.com