PR-project

Supporting youth sports in Ukraine

by KNAUF

Kyiv, 2015

*Project goal:

to inform the wide audience about the social project of the

Knauf Company in supporting youth sports in Ukraine.

*Components of the project:

- Internet conference with coaches and athletes SC "Sparta"

(Kiev);

- Writing and publishing articles to the topic;

- Shooting video-plots for the Internet;

- Preparation and distribution of press-releases to the media;

- Lighting project in social networks.

Project period – 3 months.

The Internet Conference Page

Publications in media:

Vesti, Segodnya, Ukrіnform

Publications in the media:

TSN, Podrobnosti, Gazeta.ua

Video in the Internet:

Posts on KNAUF Ukraine platforms in the social networks

Quantitative indicators of the program:The name of the

media

Monthly audience

more than, mln.

unique visitors

(hosts)

TSN.ua 9

Segodnya.ua 1

Vesti.ua 5,6

Ukrinform.ua 3,5

GAZETA.UA 6,5

Podrobnosti 7

Total site’s traffic 32,6The name of the

activity

The amount, pcs. The number of

views, more than

Internet

Conference, total

1+3 4500

Posts 9 3500

Releases 4 7000

Videos 3 3000

Total 16 18000

* e-mail: info@publicity.com.ua

*web-site: www.publicity.com.ua

Welcome:

Publicity Creating,

the Company of strategic communications