Sony Exclusive “Be a part of the movement, be sony, sony exclusive”

For Sony Music EntertainmentSubsidiary of Sony Corporation

By: Marcella Pleas, Keith Mercer, and Cristiana Vasquez

determinationhttp://www.flickr.com/photos/carplips/766965172/sizes/l/in/photostream/

The dog climbing the tree represent determination. Just like this dog we represent climbing to the top and with Sony Exclusive we can help Sony climb to the top of the mobile app world.

The dog climbing the tree represent determination. Just like this dog we represent climbing to the top and with Sony Exclusive we can help Sony climb to the top of the mobile app world.

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Environmental Scanning

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we are knowledge mold creativity

http://www.flickr.com/photos/fornal/385054883/sizes/o/in/photostream/

I chose the monkey bars because it brings you back to a place when you where a kid and determined to get to the end and remembering the feeling when you finally did. We are the end of the monkey bars.

Does this make sense?

I chose the monkey bars because it brings you back to a place when you where a kid and determined to get to the end and remembering the feeling when you finally did. We are the end of the monkey bars.

Does this make sense?

challenges

http://www.flickr.com/photos/forcedrhubarb/6924506086/sizes/l/in/photostream/

The weight represent Sony’s Organizational challenge

The weight represent Sony’s Organizational challenge

Solutions

http://www.flickr.com/photos/athrasher/2823255013/sizes/l/in/photostream/

Building bridges

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Strategy Formulation

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Legal Factors

http://www.flickr.com/photos/hypnosishypnotherapy/9014929561/sizes/o/in/photolist-eJBSu2-7PUeAA-7PQUZz-atR4Xo-9joYgy-arAnDc-bASi4L-eF3BpZ-bAR8mw-bASi8A-aMXgir-aECe9A-6bPGQk-dbFqs8-dbFsAu-8HTHcs-8HTHif-8HQAcx-8zuhrX-dS438T-8XHAr1-bzcPa9-h1yyjH-dpnxbN-a8QanZ-bnbeKD-bnm7CY-hrogEj-f6MWNs-bxKKqg-bxKHK4-9X3Ew1-6Km65r-6Km65T-6Km65P-6Km65v-6Km65z-bo5YYU-eRveaM-8t6ako-8t38Rt-8t6ao1-fzCqK4-agCYTY-doP1C4-dnFm7e-doSmbu-834WGS-9DWsUD-4HwWjj-f3cGSi/

Development Costs

Time Line

October-13 Incur Project approval from sony corporation officials

November-13Hire music app development team, work with Sony’s legal team to

get app started

December-13 Sketch out app/ Design

February-14 Documentation

March-14 Consolidation with interested third party members

April-14 Testing

May-14 Introduce Demo

June-14 Get Sony music artist to try out demo

July-14 Sign artist to app

August-14 Make app changes

October-14 FinalTesting/Demo Testing

January-15 Release app in Apple iTunes, Android, Window and Google Play

February-15 Study and Breakdown app users reviews, data and wish list on what they want to see come to the app

May-15 Upgrade Development with approval

June-15Official app presented to Sony and artist. also upgrades

presentation

October-15 Final test for upgrade Beat test

November-15 Upgraded app presented to SOny

January-16 Upgraded app released for all platforms

February-16 Review app users suggestions, wish list and reviews

March-16Brainstorm new changes and upgrades to meet consumer needs and

wants for the app

Usage

Compfight Retrieved November 11, 2013 http://compfight.com/search/app/1-3-1-1

How often do consumers use our app? Once, twice, fifty

times a day?

Visits

Compfight Retrieved November 11,2013 http://compfight.com/search/phone/1-3-1-1

How often do they use our app on a

daily basis?

Google.com/Images Retrieved November 11, 2013 https://www.google.com/search?q=feedback&source=lnms&tbm=isch&sa=X&ei=5beCUpXdLsjo2QWHs4HABA&ved=0CAcQ_AUoAQ&biw=1439&bih=703#facrc=_&imgdii=_&imgrc=8hOBKTJyV6cX7M%3A%3BXPg8qTKUZnE1tM%3Bhttp%253A%252F%252Fwww.careerealism.com%252Fhome%252Fjtodonnell%252Fcareerealism.com%252Fwp-content%252Fuploads%252F2012%252F06%252Ffeedback-help-professional-development.jpg%3Bhttp%253A%252F%252Fwww.careerealism.com%252Ffeedback-help-professional-development%252F%3B1000%3B667

We want to know what our consumers think.

There input is the most important thing! What they want and what they expect out of our

app, we will make sure it happens.

Google.com/Images Retrieved November 11, 2013 https://www.google.com/search?q=feedback&source=lnms&tbm=isch&sa=X&ei=5beCUpXdLsjo2QWHs4HABA&ved=0CAcQ_AUoAQ&biw=1439&bih=703#q=downloads&tbm=isch&facrc=_&imgdii=_&imgrc=1oW2NkU7aP5MdM%3A%3BnoNK32qnoQge8M%3Bhttp%253A%252F%252Ficm.ac.uk%252Fwp-content%252Fthemes%252Ficm%252Fimages%252FCentre_Downloads-central-image.jpg%3Bhttp%253A%252F%252Ficm.ac.uk%252Fcentre-resources%252Fcentre-downloads%252F%3B680%3B368

Stay on Track!

Compfight.com Retrieved November 11, 2013 http://compfight.com/search/train-track/1-3-1-1

Conclusion

The main benefits of the “Be Sony Exclusive” application gives fans a direct connection to their favorite artist, their music, and other related news/information. “Be Sony Exclusive” bridges the gap between fans, and artist’s relationship by creating a platform where the two can meet, and exchange various forms of information.