KM Brazil 2004 Keynote - Harnessing Idea Power

7/30/2019 KM Brazil 2004 Keynote - Harnessing Idea Power

1/32

The Knowledge Continuity Center, 2004

www.knowledgecontinuity.org

Whats the Big Idea?

How to Leverage Idea Power inYour Company

Presented byLeonard Kish, MBA, MSIS, MS

Managing Partner,Knowledge Continuity Center


2/32



THE EMPIRES OF THE FUTURE

ARETHE EMPIRES OF THE MIND.-Winston Churchill

The World Ahead

WHERE THERE IS AN OPEN MIND,

THERE WILL ALWAYS BE A

FRONTIER.- Charles Kettering, Head of Researchat General Motors for 27 years


3/32



We Are Constantly UncoveringNew Worlds of Knowledge

Genomics

Proteomics

Nanotechnology

Subatomic Physics

Neuroscience

Space

Enterprise Systems

O Futuro e Voc, Juan Enriquez,Director, Life Sciences Project,Harvard Business School

The uncovering of the Human Genome is

akin to Columbus discovering America.


4/32



The most valuable asset of a 21st Centuryinstitutionwill be its knowledge workers

and their productivity.

- Peter Drucker 1999

If you learn to manage this asset quickly andeffectively, competitors will nevercatch up.

The New Capital: Knowledge


5/32



Question

For many companies intangible assets makeup the majority of all assets - for someothers, almost all assets are knowledgeassets.

Our major challenge:

1. To find and2. leveragethese hidden assets


6/32



Historical Perspective:Representation of Assets

Maps of all kinds have beenkey to managing assets sincethe dawn of humankind.

We all speak the maplanguage.


7/32



Traditional Asset Management withMaps

Maps allow us topredict future

events, and actinpreparation.

From National Geographic, June 2004, Infographic by 5W Infographics


8/32



Modern Maps

..and these maps

constantly becomemore refined,almost real.

*Satellite Photos Courtesy of NASA andGeospace


9/32



Modern Maps

We continue to add

depth

new layers of dimension

to these maps.



10/32



Deeper and Deeper



11/32



We go from Vision to Strategy


until...


12/32



we arrive at our destination.


13/32



What do we need to navigate theknowledge economy?

A clearly defined vision(Where we want to go.)

A map (A way to track

and visualize theknowledge space.)

A way to get there (Theplan.)


14/32



Definition of Knowledge

Given a set of information about asituation, knowledge is the ability to

select a course that will lead to thehighest probability of achieving a goal.

Wisdom is bringing knowledge and

action together.


15/32



Principles of Effective PropertySystems (Capital to Action)

Fixation

Integration

Accountability

Standardization

Networking

Transaction Protection

*From The Mystery of Capital, Hernando de Soto, Peruvian Economist


16/32



Effective Representation and Sharingof Knowledge Turns Know-How intoAction

The best systems for leveragingknowledge assets are generally those

that fulfill de Sotos criteria. Maps are great ways to fixate these

assets

XML and Web Services fit the criteria


17/32



Mapping the Knowledge Space andLeveraging the Knowledge Assets

Steps

1. Encourage sharing of ideas, open theknowledge vault

2. Mapping (fixation of some kind)

3. Ensure knowledge systems arenetworked, integrated, accounted,

transaction protected and standardized4. Facilitate actiontoward vision


18/32



Idea Sharing Principles

Provide mechanism to focus on specific organizational goalsand objectives

Encourage all intelligence sources to contribute their ideas

Don't limit innovation to one department!

Promote Transparency (idea transaction protection)

- Reduce cynicism

- Rewards

Leverage Cross-fertilization

Focus on speed to market of ideas, just like products

Integrate into common applications

Encourage Blogging! Get ideas out into the knowledgespace!


19/32



Dont Forget!

You have several sources of ideas andknowledge! Each company interface isa source.

Customers

Employees

Shareholders

Suppliers


20/32



Mapping Knowledge Profiles


21/32



Mapping Organizational Maps

Process Maps

People Networks

Information Networks

Idea Networks


22/32



MappingVisualization of Search Results

How many peopleever get past the firstpage of a Googlesearch result?

What else might youwant to search?

What otheralgorithms might youwant to use?


23/32



Intellectual Property Mapping


24/32



Case Study

$60 Billion Oil Company

Challenges:

Silos

Innovation

Replicating Best Practices


25/32



Case Study

Idea Process1. Submit Idea2. Idea Received

3. Idea Under Review4. Remain in Idea Bank5. Conduct Additional

Research

6. Move to InnovationPortfolio


26/32



Case Study

Results

$250M in 10 months [~$830,000/day]

Industry leading 7% Implementationof Ideas

6 New Company Spin-offs


27/32



Facilitate Action Toward the Vision

VisionDesiredFuture

StrategyCore

ProcessAlignment

End-to-End

Work Flow

A new concept

leading tocompetitiveadvantage

withmeasurable value

Progress

TowardsA High Performance

System

VALUE

Hierarchal

Structures

Flow

Incremental

Innovation

Revolutionary


28/32



Our challenges for maintaining andgrowing the knowledge asset

69% of executives ranked innovation as a top-threebusiness priority

231,000 years of cumulative experience will begone from the Petroleum Industry by 2010

Recent college graduates will have 11 jobsthroughout their career

Layoffs

Mergers Disasters

Unplanned mergers


29/32



The Plan - How WeMeet the Challenge

Strategic Awareness

Educate, Discuss,

and BrainstormOpportunities forHolistic Performance

Improvement

Profit, Productivity, Value

Attention Assessment Advantage Augment

Goals Clarification

Team Formation

Communication Plan KCC Advantage Plan

Knowledge ContinuityAssessment

Snapshot Diagnosis

Pilot Assessment

Organization-wide Rollout

Pilot Program

Improve

Evaluate

Monitor

Develop Baseline and

Roadmap to BuildOrganizational

Capabilities

Execute People-

Centered Approach toBring Competitive

Advantage

Build Self-optimizedSustainability


30/32



The Journey is only Beginning!

How deep will we go?


31/32



New Property, New Laws


32/32


KM Brazil 2004 Keynote - Harnessing Idea Power

Documents

Transcript of KM Brazil 2004 Keynote - Harnessing Idea Power