KLYY Jose 97.5 FMInland Empire Radio Presentation

Revised 2-10-2010

KLYY 97.5 FM

Inland Empire Hispanic Market

#101.8 million Hispanic persons

56% of the total population

Hispanic Radio Market

Market Size

Mexican

Salvadorian

Guatemalan

Puerto Rican

Cuban

Other

87%

2%

2%

1%

0.6%

7%

Population by Origin

Source: 2000-2008 US Census; Arbitron 2009

KLYY 97.5 FM

Inland Empire Hispanic Profile

Hispanics Non-Hispanics

Median Age: 24

Persons per household: 4.71

71% of households have children under 18 yrs old

Median Age: 33

Persons per household: 3.47

38% of households have children under 18 yrs old

Age % of Hispanics % of Non-Hispanics

12-17 13% 8%

18-34 32% 25%

35-49 35% 32%

50+ 20% 35%

Source: 2000-2008 US Census; Scarborough Los Angeles release 2 2009, Aug08-Jul09

KLYY 97.5 FM

The Riverside-San Bernardino Hispanic population is larger than the Hispanic populations in the

following major U.S. cities:

Las Vegas

San Diego

Fresno

El Paso

San Jose

McAllen

Denver

Atlanta

Austin

Orlando

Tampa

Washington D.C.

Sacramento

Boston

Inland Empire Fact

KLYY 97.5 FM

José FM Entravision’s Exclusive

Format

KLYY Jose FM…is LA and IE’s SPANISH HITS

Is the ONLY Spanish-language radio station in the market that DOES NOT have any DJs!

Has broad appeal hits format and a High Concentration of working Hispanic adults 25-54

Has a powerful dual-market coverage, making it a true Southern California station!

Is the exclusive Los Angeles home of the 2010 WORLD CUP AND THE MEXICAN NATIONAL TEAM!

KLYY 97.5 FM

Who Is José?... Think of

a Spanish “iPod”!• José 97.5 FM is…well, its different.

• José plays what José wants.

• José is everything that radio is not.

• José is unpredictable.

• José doesn’t have any rules.

• José hates rules.

• José only likes to play hits.

• José is cool.

• José thinks radio stations have too many rules.

• In fact, he loves playing only #1 hits of yesterday and today.

• José doesn’t like DJ’s because he thinks they interfere with his musical genius.

• The only thing you can predict about José is that the next song he plays is a hit.

KLYY 97.5 FM

José Coverage: Huge

Los Angeles

Los AngelesCounty

Long Beach

Orange

County

San Bernardino

CountySan

Bernardino

Victorville

Lake Elsinore

Santa Ana

Riverside

County

Huntington Park

Riverside

KLYY97.5 FM

KLYY 97.5 FM

Dual Market Coverage

StationWeekly Cume Persons

Hispanics 18-49

Weekly Cume Persons

Hispanics 25-54

LA IE Total LA IE Total

KLYY 413,900 229,800 643,700 409,600 203,500 613,100

KBUE 610,400 13,500 623,900 512,300 13,800 526,100

KLAX 719,100 59,100 778,200 637,000 59,900 696,900

KSCA 705,200 121,600 826,800 608,200 108,200 716,400

KLVE 908,200 174,000 1,082,200 818,800 140,800 959,600

Los Angeles and Riverside-San Bernardino Total Combined Primetime Audience

M-F 6a-7p

Source: Arbitron Los Angeles, Riverside-San Bernardino Release 2 2009; M-F 6a-7p Hispanic P 18-49, Hispanic P 25-54

KLYY 97.5 FM

KLYY José FM Age Demographics

Source: Los Angeles, Riverside-San Bernardino M-Su 6a-12m P 18+

KLYY’s adults 25-54 make up 73% of José’s total audience!

StationsHispanics

18-24Hispanics

25-34Hispanics

35-44Hispanics

45-54Hispanics

55+

KLYY José FM

14% 28% 25% 20% 13%

KBUE 20% 27% 23% 18% 11%

KLAX 16% 29% 23% 19% 12%

KSCA 20% 26% 25% 17% 11%

KLVE 15% 26% 26% 16% 15%

KLYY 97.5 FM

KLYY Listeners Are More Likely to be Employed

KLYY KSCA KBUE KRCD KLAX KLVE

Part Time Full Time

60%

53%

57%56% 56%

59%

13% 13% 11% 12% 12% 13%

73% employed

listeners!

KLYY has the highest percentage of working listeners among other Spanish-language stations.

Source: Los Angeles Metro M-Su 6a-12m P 18+

KLYY 97.5 FM

José is #1 in the Inland Empire

Regardless of LanguageStations Average Share Adults 18-49 M-F 6a-7p

Source: Arbitron Riverside-San Bernardino Release 2 2009; M-F 6a-7p Adults P 18-49

0

1

2

3

4

5

6

7

8

9

10

APR MAY JUNE JULY AUG SEPT OCT NOV DEC

KLYYKGGIKOLAKRQBKIISKLVEKFRG

KLYY 97.5 FM

José is #1 in the Inland Empire

Regardless of Language & AgeStations Average Share

Adults 25-54 M-F 6a-7p

Source: Arbitron Riverside-San Bernardino Release 2 2009; M-F 6a-7p Adults P 18-49

0

1

2

3

4

5

6

7

8

9

10

APR MAY JUNE JULY AUG SEPT OCT NOV DEC

KLYYKOLAKLVEKGGIKFRGKRQBKIIS

KLYY 97.5 FM

When listeners hear YOUR ad on-air, they search OUR sites to find you!

Increase the frequency of your on-air campaign by supplementing it with a high visibility program on our website.

Be a part of a site that features:• Sponsorship of exclusive online contesting and prizes

that are supported by on air promos.• Banner ad campaigns that deliver 10 times the national

average!!!• Interactive loyal listener program that allows users to

prognosticate their favorite soccer matches for the opportunity to win exclusive prizes.

• Opportunities to tie in with customized mobile campaigns.

• Exclusive on demand video content.

José Covers the Globe:

www.jose975.com

KLYY 97.5 FM

The Mexican National Team prepares for the World Cup by scheduling 12 friendly matches and KLYY José FM has the exclusive rights to air all the games! Follow all the soccer action on KLYY and

get all the highlights from Andres Cantor and Fútbol de Primera.

KLYY is Home to The Mexican National

TeamMexico’s Road to the World Cup Is On KLYY José FM…

The Official World Cup Spanish Station!

Feb 24 Wed Mexico vs. Bolivia SF Candlestick ParkMarch 03 Wed Mexico vs. New Zealand Rose Bowl in PasadenaMarch 17 Wed Mexico vs. TBA MexicoMarch 24 Wed Mexico vs. Iceland Charlotte, NCMay 07 Fri Mexico vs. Ecuador New YorkMay 10 Mon Mexico vs. Senegal ChicagoMay 13 Thu Mexico vs. TBA Houston's Reliant StadiumMay 16 Sun Mexico vs. Chile Estadio Azteca MexicoMay 24 Mon Mexico vs. England EnglandMay 26 Wed Mexico vs. Holand GermanyMay 30 Sun Mexico vs. Portugal EuropeJune 03 Thu Mexico vs. Italy Belgium

*Dates and times are subject to change without notice pending FIFA date releases.

KLYY 97.5 FM

The 2010 World Cup

KLYY José FM Is The Official World Cup Spanish Station! • The excitement begins June 11 thru July 11 in South Africa and you can follow all the action right here on KLYY Jose FM! • A total of 32 teams will play 50 games throughout the month, resulting in the championship moment of the 2010 World Cup winners! • Soccer matches on KLYY Jose FM boosts the audience up to 5x’s the period average reaching almost 50% of all Hispanic Men listening to radio in Los Angeles• KLYY José will support its on-air game coverage with local events, on-air specials and on-site viewing parties…KLYY is truly the one-stop shop for all things World Cup!

Multi-game & Single-game packages still available!

KLYY 97.5 FM

A PPM Power Play

KLYY 97.5 FM

KLYY José FM Events

Month Event Name Location Attend

Jan-Dec Salon De La Cumbia Dance Garden Grove 1,000

March Jose’s Anniversary Concert Ontario 5,000

June The 2010 World Cup packages available

June World Cup Viewing Parties Various 1,500

February KLYY Private Dance/Concert TBD 1,500

July KLYY Private Dance/Concert TBD 1,500

October La Feria 2: Solo Con Invitacion Pico Rivera 15,000

Sponsorship Packages Available!