0%

15%

85%

Share of Net Worth

<$35,000 (bottom 40%)

$35,000-$100,000 (middle 40%)

>$100,000 (top 20%)

34%

39%

11%

10%

4% 2%

Affluent Market by Net Worth

1.5-2.0

2.0-3.5

3.5-5.0

5.0-10.0

10.0-20.0

20+

59% 21%

9%

11%

Affluent Market Segments by Income

$100,000-$150,000

$150,000-$200,000

$200,000-$250,000

>$250,000

•

•

•

51%

37%

12%

Age/Affluence

Affluent Boomers, 46-64

Affluent GenX, 37-45

Affluent Millennials, 25-36