Kleeneze Enterprize Magazine Autumn/Winter 2010

WHAT’S INSIDE:

AUTUMN/WINTER 2010

QUESTIONS AND ANSWERS WITH THE LEADERSIF YOU WANT TO KNOW HOW TO SUCCEED, WHO BETTER TO ASK THANTHOSE WHO ALREADY HAVE?

TEN TRIP TIPSGuarantee your placein the Big Apple

A SOLUTION TOTHE SQUEEZEDistributors say hello toKleeneze and goodbyeto debt forever

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WELCOME ENTERPRIZE COMPANY MAGAZINE

Contact us...Service Centre

+44 (0)844 848 [email protected]

Training andDistributor Meetings

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EditorialEditor Xenia Poole,Design Nigel Rice

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Enterprize Magazine is publishedby Kleeneze LtdExpress House

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Accrington, BB5 5JY

Websitewww.kleeneze.co.uk

Registered OfficesUK

Kleeneze Limited,Church Bridge House,

Henry Street, Accrington,Lancashire BB5 4EH

IrelandKleeneze Ireland Ltd.

Unit 11, Naas Road Business Park,Naas Road, Dublin 12

Republic of Ireland

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Welcome to the Autumn/Winter edition of Enterprize Magazine.

This summer has been incredibly busy for Kleeneze.While you were working hard at your businesses, we were alsoworking hard behind the scenes to give you all the support thatyou needed.

We kick-started summer with an immensely successful touraround the country, in the form of Kleeneze LIVE! The idea wasto bring our events closer to you and, with many of the venuesselling-out and the fantastic feedback we received, I’m happy tosay it was a success.

Kleeneze LIVE! saw many launches throughout the tour fromHigh Performance Retail Habits, which you can read more about

on page 24 to Ezecook (see page 22). Later in the summer, saw the early launch of our ChristmasCatalogue, the results of which have been better than anyone could have hoped for.

This edition of Enterprize follows those who took the Christmas Catalogue in 2009 and changedtheir business and income through it. We’ve training from Tim Pace, who massively upped hisincome on the back of the front cover product and Jackie White shows us how to plan in youractivity to make the most of any season.

Of course, it’s not been all good news in 2010. The economy has continued to falter leaving many inthe desperate situation of having no money to pay their mortgages, keep on top of debt repaymentsor pay for childcare. Kleeneze has provided a solution for many of these people over the past fewmonths and hopes to continue to do so for many years to come!

As we go to print, a group of our Distributors will be jetting off to Hong Kong as a reward for theirhard work. Next year, we have an equally amazing destination lined up – New York! There are plentyof tips and advice from our Destination qualifiers throughout this magazine, so pay attention!

Kleeneze is really unlike any other business there is out there. The incentives and rewards for workingare not ones you would find in a typical ‘job’! Equally the people in this business are alsoextraordinarily hard-working and positive and it’s been my pleasure to have worked with you overthe past four years. I hope to see as many of you as possible in New York to make this the bestDestination Kleeneze has ever seen!

JAMIE STEWART, MANAGING DIRECTOR

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CONTENTS ENTERPRIZE COMPANY MAGAZINE

COVER STORIESPage 16 Questions and answers with the

leadersIf you want to know how to succeed, who betterto ask than those who already have? We find outwhat question the top Network leaders get askedthe most.

2 Ten trip tips!We turned to 13-time conference qualifiers Geoffand Fiona Webb to find out how you canguarantee your place in New York.

Page 58 A solution to the squeezeMore and more people are seeking help for theirpersonal debts every day and it doesn’t look setto slow down over the next year. SomeDistributors are saying goodbye to their debts forgood, though.

TRAININGPage 6 The Kleeneze Sales Plan

One of the first things you’ll be introduced to as aKleeneze Distributor is the Sales Plan. But what isit, why do we have it and, more importantly, howcan you climb it?

Page 24 Increase your order value by over 300%There’s a new craze sweeping the Network –High Performance Retail Habits! EnterprizeMagazine found out exactly what’s involved.

Page 28 Plan to succeedYou need a plan to build a house, so why nothave one to build a life?! Gold Premier ExecutiveJackie White explains to us how planning resultsin success.

Page 34 It pays to presentThe catalogue may sell itself, but there are plentyof ways to ensure you get even more incomefrom it – such as product demonstration.

Page 44 Lift your team up to the heightsSo you’ve just got into a lift with your dreamprospect. How can you ensure that he or she willbe a team member by the time you reach yourdestination?

Page 49 Your starter (guide) for 10!The 10% Bonus represents the very first target forall Distributors and provides an additional cashboost, but how do you get there?

INSPIRATIONPage 10 Fast track to success

Kleeneze’s Distributor incentives, the Fast StartBonuses, are helping our new Distributors achievegreat things from the very start.

Page 12 What other company offers yourewards like this?Fine dining, amazing activities, excellententertainment, a sumptuous hotel, great companyand penguins! It can only be a KleenezeDestination!

Page 20 How we got to GoldIn 2008, Stewart Renton began to look for a newjob. Now he and his wife Elaina are set to fly toHong Kong courtesy of Kleeneze! They tell us howthey climbed the Sales Plan.

Page 50 Hong Kong here we comeWhen Richard and Shanade Sherratt missed outon qualifying for Cyprus in 2009, they were evenmore resolved to get on the next Destination –Hong Kong!

Page 54 I carn’t believe I won a car!Gold Distributor and GP Annette Bradley got morethan she bargained for when she attended theKleeneze Xmas Showcase and came away havingwon a car!

NEWSPage 22 Kleeneze’s kitchen goes nationwide

Since he appeared at the Kleeneze Showcase,celebrity chef Nigel Smith has become a favouritemember of the Kleeneze team. Now he’s backwith a brand new cookbook.

Kleeneze in the newzKleeneze hit the headlines in spectacular style in2010. See some of the best here and find outhow you can be part of our media campaign.

Page 40 Customer careWe love Kleeneze customers and it seems theylove us right back! We caught up with some ofthem to find out why.

2 Kleeneze on the road!The summer of 2010 was packed full oftraining, inspiration and a hefty dose of funtoo as Kleeneze took its renowned Showcases onthe road.

Page 56 Want to be a part of it?The city so good they named it twice! We’re all offto New York come November 2011. Find out howto join us.

REAL STORIESPage 32 Christmas retail gave us the

dream holidayBronze Executive Distributors, Fay and AndrewRoe took off on a once-in-a-lifetime holiday allpaid for by the Christmas front cover product!

Page 35 I was in a desperate situationSometimes people turn to this business indesperation, needing to make an extra incomeimmediately. When Elizabeth Pereira’s husbandwas involved in a near-fatal accident, she reachedto Kleeneze for help.

Page 36 I was looking for the idealsecond incomeNew budget measures have forced many into asituation where they need a second income.Kleeneze has the solution.

Page 41 I was a Kleeneze customer and now Ihave my own business!You never know what’s going to come throughyour door! These Distributors were offered a life-line when they picked up a Kleeneze catalogue.

Page 46 Working parents hit the hardestFamily life is becoming more expensive andharder to enjoy than ever. Kleeneze offers theflexibility and the income so you can spend moretime with the ones you love.

KLEENEZE ON THE ROAD - SEE PAGE 52

TEN TRIP TIPS - SEE PAGE 42

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TRAINING ENTERPRIZE COMPANY MAGAZINE

One of the first things you’ll be introduced to as aKleeneze Distributor is the Sales Plan. But what is it,why do we have it and, more importantly, how canyou climb it?!

“The Kleeneze Sales Plan is a unique compensationplan that directly rewards people for their efforts andtheir team’s effort,” explained Director of NetworkDevelopment, Michael Khatkar. “It’s an outstandingsystem – in fact, it’s one of the few compensationplans in the whole industry that has no ceiling to it.This basically means that you can carry on earningjust as long as you want to“.

As you can see, there are many components to ourSales Plan, so Enterprize Magazine turned to SilverPremier Executive Distributors, Mike and AmandaBibby to see how they explain the Sales Plan to theirnew Distributors.

“To start with, if I’m talking to a new person in thebusiness or someone who is looking to start thebusiness, I keep all the facts and figures in a generalformat,” explains Mike. “I make sure that they knowthis in advance saying: ‘these are ball park figuresand comments, but in general it works like this…“

What is the Sales Plan?

The Sales Plan is something Kleeneze use so that youcan map your income and status in the business. It isvery simple to understand, but we will take it onestep at a time. I will explain everything as you movethrough the plan.

What is a Bonus Point?

Bonus Points are the points allocated by Kleeneze toeach product for the purpose of determining yourprogression through the Sales Plan.

Why does the Plan work on Bonus Points andnot retail value?

Bonus Points are there because we operate indifferent countries and use different currencies (the

GB pound and the Euro). Bonus Points staythe same no matter which country you’re operatingin, though.

How do I monitor my Sales Plan progressionduring a Period?

You can monitor your progression through the SalesPlan by looking at your figures in your GSA GroupSales Analysis.

Is there a chart that shows the various SalesPlan percentage levels and converts them intoretail values?

Yes, there is a chart in the Business Manual thatshows you this. You can also access the BusinessManual through the DSA.

How long will it take me to get to Gold?

You can get to Gold in your first month in businesswith Kleeneze; all you need to do is retail 7500Bonus Points, either by youself or with the help of ateam of Distributors (see Stage 2).

The Kleeneze Sales Plan

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When do I start qualifying for the Destinations?

When you hit Gold you will already be in qualification forforeign conferences. How hard you work determines howfast you move through the Sales Plan and qualify forDestinations and new pin levels.

Can I move up the Sales Plan just through retailing?

Yes, you can move through the Sales Plan by retailing inthe early stages. However, you will have to start teambuilding if you want to move up the higher levels to, forexample, Senior, Bronze Executive or higher.

What is an SED?

An SED is a Senior Executive Distributor. This means thatyou are 5 wide, which in turn means that you have helped5 people who are all in different teams and legs in yourbusiness to reach Gold Distributor level or above, this iswhen the income becomes REALLY exciting (see Stage 3).

How will I know when I’ve moved up a level?

Your Upline should ‘recognise’ you when you move up theSales Plan and Kleeneze or your Upline will award youwith a certificate and a pin as you hit each new level.

Can someone I sponsor reach a higher levelthan me?

There is no limit to how far you can build your business.You can build a massive team and make more moneythan the person who sponsored you into the business andas such anyone you bring into Kleeneze could build abigger business than you and so end up making moremoney than you. It is not a case of whoever starts firstmakes the most, it is more a case of, whoever works thehardest makes the most.

Is there a noticeable difference in income onreaching each level?

Your income will increase as you move through the planand the really big money will start to roll in once you startto build a team and help them to build their incomes. Theplan is all about people helping other people in order tosucceed that is why Kleeneze is such a great business - tohelp yourself you MUST help others first. Bonuses are paiddirect into your bank account at the end of each periodand you are sent a certificate of income via email.

You

You

Stage 2GoldDistributor(7,500 BP)

You

Stage 1

Stage 3Senior ExecutiveDistributor - FiveGold Legs

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When you reach Principal status you will beeligible to attend all future conferences*

In addition you will also receive the one off rewardof a Jaguar XK or similar vehicle**

# or £25K cash alternative ## or £30K cash alternative

* subject to invitation by Kleeneze

**at Kleeneze’s discretion (subject to change). All vehicles

rewarded are yours for life.

INSPIRATION ENTERPRIZE COMPANY MAGAZINE

Julie and Mark Hirst joined Kleeneze in March2010. The Yorkshire-based Distributors weredesperate for a way to make extra income, as well asfind something flexible that would work aroundJulie’s role as a carer for her son.

“When we joined the business, Mark had been outof work since the beginning of January and claimingjob seeker’s allowance,” explained Julie. “I am acarer for my seven-year-old son, Ryan, who hasautistic spectrum disorder, as well as a full-time mumto his four-year-old sister, Keryn.”

Julie admits that the first three weeks were hardwork, as they were new to the business. However,once they’d hit the first Bonus, it became easier.

FAST TRACK TO SUCCESSIn January 2010, Kleeneze announced that it was revamping its new Distributor rewards in order to help newstarters through the early days. Getting your own business up and running isn’t always easy, so the Fast StartBonuses were designed to:

• Help set achievable targets for the first few Periods (four-week cycles)• Replenish catalogue loss• Improve earnings

The incentives are simple to qualify for and have proved so beneficial to those who have taken part. In fact,only two months after they were launched, we announced there was a massive 410% increase in newDistributors hitting the 300BP incentive level.

FAST START BONUS 1What to do:

All that’s needed to achieve thefirst of our bonuses is to placean order or orders of 300BP(approximately £352.50 /€528.75) within the first 21 daysof your registration

What you get:A FREE Income Kit


To achieve the second bonus,place an order or orders of650BP (approximately £763.75 /€1145.62) in your second Period(the first Period is the one inwhich you started).

What you get:Another FREE Income Kit


Repeat what you did for thesecond bonus - place an orderor orders of 650BP(approximately £763.75 /€1145.62) – in your third Period.

What you get:Yet another FREE Income Kit!

Fast Start Bonuses are important to set you on the right road to making and achieving goals each period,learning how to maintain communication with your Upline and, of course, giving you vital FREE tools foryour business.

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And the couple soon found that achieving the Fast Start Bonuses wasgiving them the extra tools in order to build their business, so thatJulie could spend more time with her children and the income wasthere to support them.

“In our first 21 days, we achieved £494 in retail sales,” she explained.“That meant we’d hit the first Fast Start Bonus. Then, in our first fullfour-week Period, we achieved £959 in sales, meaning we’d hit thesecond. In our second four-week Period, we hit the third bonuswhen we achieved £1,083 in retail sales.

“After achieving the Fast Start Bonuses and our 10% bonus level,this really encouraged us to carry it on and make it into our ownbusiness. Mark has now come off jobseeker’s allowance as of July,which has got us some way out of the benefits trap. It also meanswe can be our own boss and Mark is able to support me at homewith our children.

Our goals for the future are to enlarge our customer base andbuild a team below us, showing other people how to do what we have done.”

BONUS POINTSBonus Points pretty much do what they imply – they’re all added together for each 28 day Period andthat’s how your bonus payment is worked out.

Bonus Points are worked out by dividing the retail price (the price you see in the catalogue) by 1.175.

HOW TO SUPPORT YOUR NEW STARTERSThe Fast Start Bonuses for new Distributors is important for Uplines to support. Not only is this a greatlaunching pad for a new starter, it benefits the whole team.

When supporting your new starters to achieve this, there are a few things you can do that will really help.

1. Make sure they know the exact dates they have to qualify for each bonus. The first is in 21 days fromwhen they register, the second in their second Period (the first Period is the one in which they started)and the third is by the end of their third Period.

2. Keep in communication with them. Help your new starters track their progress (use the countdown onthe DSA) and ensure you’re helping them along.

3. Recognise their progress. We’ll automatically notify the qualifier’s Upline, Upline Gold and Upline SED.However, it’s up to you then how you recognise them. For example, there are certificates available foryou to recognise them at your meetings. Order them (pack of 30 – 10 of each certificate) on code05975 for only £2.50 / €3.75.

“You shouldn’t underestimate the value of recognising your new starters’ achievements of theFast Start Bonuses,” said Director of Network Development, Michael Khatkar. “That’s almost£100 of free catalogues, simply for making money in the first place!”

Every year, Kleeneze offers the network the chance to qualify for a trip abroad. However, this is far, far, farremoved from your average summer holiday!

Previous destinations include Cape Town, the Caribbean, Vienna,Marrakech and Phuket among many others. There are ultra-luxurioushotels for you to stay in, 5-star cuisine available at every opportunity anda chance to experience these cities, islands and countries in trueKleeneze-style. The conference organisers at Kleeneze ensure everythingis catered for and lavish a huge amount of energy on picking the verybest events and entertainment there is.

It’s simply something you would not find in any other company. InJanuary 2010, the company announced that for the very first time theywere opening up an international destination to the entire network.

Since then many went on to qualify for Hong Kong, in November 2010. And in November of 2011,hundreds more will be taking a huge bite of the Big Apple (see page 56 for more details).

Here is just a small taster of the feedback we received on Kleeneze’s last Destination…

What other company offersyou rewards like this?


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CAPE TOWN 2010“Cape Town was absolutely awesome. I’ve always wanted to get on an international Destination, so this hasbeen the best accolade for me so far. There was a bit of drinking, a bit of socialising, a bit of learning and justhaving an amazing time. Every day was crammed doing the most amazing things.

All these Destinations are achievable, you know. You need to have the belief and attitude that you can dothis. They’re open to everyone. If I can, anyone can!” Ivan Darch, Bronze Executive Distributor

“Cape Town was absolutely outstanding, the best one yet. We’ve been on a quite a few now and they justget better and better. There’s so much excitement in our team for the next Destination. As long as they havethe plan in place and are following it, they’ll be there. Lots and lots of activity. Plan, do and review all thetime.”Sue and Geoff Burras, Silver Senior Executive Distributors

“Cape Town was absolutely stunning and as per usual we were treated like royalty. We had action packeddays from speed boat rides to wine tasting, and our evenings were full of fine food, great drink and tons oflaughter definitely a lifestyle we all enjoyed.”Ram and Sylvia Laing, Silver Senior Executive Distributors

“It was just sensational. You could go away, pay for a five-star holiday yourself, but it’s the extra magic thatKleeneze and being with like-minded people brings that makes this different. Kleeneze makes it 7-stars. HongKong is going to be superb.”Craig and Magdalena White, Premier Executive Distributors

“This Destination was absolutely fabulous Wine tasting, champagne reception on the top of Table Mountain,speed boat rides, lobster lunch – it was incredible. Definitely not like your average holiday!”Keith and Helen Sandland, Bronze Executive Distributors

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COVER STORY ENTERPRIZE COMPANY MAGAZINE

MARCELL AND JOANNE TREANOR,SILVER SENIOR EXECUTIVE DISTRIBUTORS:

Q: How do I make an immediate full timeincome with Kleeneze?

A: The immediate income will come from yourpersonal retail which can then be supplemented asthe customer base develops and through the teambuilding which you can start now.

Figure out:

• How much do I need or want to earn permonth/week right now and what bonus level willequate to earning that amount (e.g. approx. 10%earns £220/€330, 13% earns £470/€700, 15%earns £875/€1250, 18% earns £1300/€2050 permonth and so on - based on personal retail).

• What personal retail is required to achieve thebonus level? (e.g. approx. orders required; 10% is£765/€1200, 13% £1530/€2400, 15%£2650/€4100, 18% £4000/€6200)

• How much personal retail do I need to generateper week to achieve the bonus level? (i.e. Bonuslevel/4 weeks.)

• What is my current ratio per catalogue fromblanket dropping or presenting?

• How many catalogues must I distribute per weekto generate the orders required? (i.e. personalretail needed/current ratio per catalogue)

• How many hours per week are required todistribute the catalogues? (e.g. if it takes 1 hour todistribute 100 cats then total time is: number ofcatalogues to distribute 100, is time requiredin hours)

Now it’s time to make a plan; highlight on yourplan the days and times you will distribute therequired number of catalogues, also the days andsame amount of time for collection, then add timefor stragglers.

Start your warm market contact list immediately toshare your opportunity and plug into your localteam events for extra support, guidance andencouragement. Stay focused, keepcharging...ROCK!

..

Questions and answerswith the leadersOne of the highlights of the Kleeneze Destinations, Showcases and events for many in theNetwork is the chance to pounce on someone who has already demonstrated great businesssuccess and ask them how they did it.

Enterprize Magazine caught up with some of the leaders in the Network to ask them what thequestion they got asked the most was:

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STEVE JOHNSTON AND ROSEMARYROWNTREE, SILVER EXECUTIVEDISTRIBUTORS

Q: How do I help my team members get outof the rut of just retailing and introduce moreteam building activities into their routine?

A: Look at the reasons your team members arebeing held back from becoming more involved in allteam activities:

• Some people need the immediate income thatretailing brings. It’s usually short-term cash (carrepairs, mortgage needs immediate payment etc)and we’d recommend that the Distributor sets atime limit on massive retail activity. Retail yoursocks off, get that need filled and thenmove on to balance the activities of retailingand sponsoring.

• For some people, retailing is in their comfort zoneand team building is not! In this case, suggestusing the ‘slight edge’ strategy. Try one new

fishpond activity a week, leaflet with thecatalogues and buddy-up until the new activitiesbecome part of the regular routine. Voila – thecomfort zone has been expanded.

• If your team member is stuck, it may be down toself-management. Getting organized andplanning each day is not a normal activity formost job oriented people. Keeping track ofactivities and results is probably even moreforeign! We’d start with the record keeping tohelp this type of distributor. We’d help them builda record book, weigh flyers and cards into 100’s,prepare lead generation materials every week inadvance, use a day timer and a to-do list and startevery day 20 minutes earlier.

• Team building skills are needed by all Distributors,so make sure you’re available to coach your team.Phone them once a week and encourage them toattend the meetings, training events andcompany events.

• Make sure your Distributor has a goal and a planof action to get to it. Without that goal, focusand planning, the comfort zone creeps up, theconfidence wanes and Distributors are back toretailing to build their businesses. We’drecommend that 3 levels of goals are set eachperiod – a pride goal (do or die), a medium goal(a little more challenging) and a high goal (thiswould be wonderful, but it’ll be a real stretch!!).Help them by checking in to see that they are ontrack, re-evaluating the plan if needed and evenhelp them develop a Plan B. But be careful –sometimes our goal for them isn’t the same astheir goal for themselves!! Our role is to helpdistributors achieve their goals.


GILLIAN NICHOLSON,PLATINUM PREMIER EXECUTIVEDISTRIBUTOR

Q: Is it too late to earn a big income?

A: No! It is not toolate! The sameactivities apply nowas they always did.Do massive activity,have a solid plan andan absolute focus onyour goal. There arestill superstars outthere to be found.

HELENA EDWARDS AND CHRIS YOUNG,BRONZE EXECUTIVE DISTRIBUTORS

Q: How do I get to Gold Distributor?

A: First and foremost – planning. Every plan isuseless without action, so you need to make yourplan, follow it – retail, sponsor and coachconsistently – and last, but not least, look after yourteam. If they win – you win!

JAIME AND ADELE DE CASO, GOLD SENIOREXECUTIVE DISTRIBUTORS

Q: How did you get where you are and what’syour biggest piece of advice?

A: It all starts with personal development. Who youare has got you to the position of where you are interms of your personal and financial success, yourrelationships, bank balance and your assets. If youwant to change your circumstances you first need tochange yourself.

We got hold of a set of audio tapes called The Art ofExceptional Living by Jim Rohn. We listened to themover and over again and followed the advice.Therein lies the big secret of personal development –we followed the advice. The world is full of greatstudents of personal development, but if they neverchange their habits, they will never change theircircumstances. As Jim says, take in as muchinformation and advice as you can but make surewhat you do is the product of your own conclusion!Take responsibility for your decisions and you willlearn as you grow and grow as you learn.

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That’s how we got where we are; we became thetype of people that could be successful and, with theKleeneze vehicle, we inevitably achieved various levelsof success.

The biggest piece of advice…FOCUS! Simply dowhat you need to do with whatever time you haveat your disposal for as long as it takes UNTIL youreach your goal. How long depends on the size ofyour goal. Just remember that quitters never winand winners never quit.

BELINDA CLARKE,SILVER EXECUTIVE DISTRIBUTOR

Q: How do you stay movtivated?

A: Read good self-development books regularly andattend all the meetings.

BOB AND DIANE GOULDING,BRONZE EXECUTIVE DISTRIBUTORS

Q: How do you keep people in your team?

A: Show them the money! Find out what they want– what they really need immediately – and thenshow them how to achieve this. Support themthrough the good and bad days and give them therecognition they deserve.

STEVE AND DEBBIE ROPER,BRONZE SENIOR EXECUTIVE DISTRIBUTORS

Q: What would you advise me to do to really getmy business moving faster?

A: For us there is a clear answer: Make a plan with yoursuccessful upline that relates to what you want toachieve, work that plan as best as you can for a coupleof weeks and then with that two-week experience youadjust the plan as necessary so that you know it canwork for you in your circumstances. Then the magichappens when you commit 100% to that plan. A planwithout commitment is not worth the paper it’s writtenon, but a plan that you completely commit to will makeyour success inevitable.

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In 2008, Stewart Renton began to look for a newjob. Having been a telescopic forklift operator for anational building company, he’d taken paternityleave when Elaina gave birth to their daughter inJuly, only to return and be told of an impendingredundancy.

Elaina, who had been an after school care worker,and Stewart began looking for a new source ofincome. “At first we thought it would be easy, asStewart had never really been out of work before,”admitted Elaina. “But the weeks rolled into months,and we still had not heard a positive reply.”

It was then that Stewart’s mum put them in touchwith her Kleeneze Distributor, John McNally, as he’dput an advert through with his catalogue – as he’dbeen doing for the past seven years.

Now, two years down the line, the couple is solidlyworking up the Sales Plan, having qualified for theKleeneze Destination in Hong Kong, and life islooking better than ever. Enterprize caught upwith the Gold Distributors to find out how theirjourney developed.

How were your initial weeks with Kleeneze?

We probably didn’t seem very enthusiastic the firstcouple times John met us! Fortunately, he waspersistent, and we decided to give Kleeneze a try. Itwas about two weeks after that that Stewart wastold he only had three days left at work. However,we already could see that Kleeneze works, anddecided to go full time straight away.

How far into the business were you beforeyou decided you wanted to reach Gold?

We always had a goal (maybe more of a wish) toreach Gold, ever since we started. I think the mainreason to start with was the income goes up quite abit when you hit Gold, and we had lost a prettygood wage when Stewart was made redundant. Butwe took our time for the first year, enjoying thefreedom and time Kleeneze gives you right from thestart. Because you can work when you want, we feltfree to enjoy our daughter’s first years.

Our goal for reaching Gold changed last Januarywhen the criteria for Hong Kong was announced.We had reached 21% just before Christmas, and wefelt that it would be possible to go on aninternational conference for the first timesince joining.

So what happened once you’d madethat decision?

We increased our retail and our sponsoring. Then, aweek into period 5, John (our sponsor) came up tous and asked if we would like to go Gold thatperiod. So we sat down with him and our team, andcame up with a plan to go Gold in three weeks.Everyone stepped up their retail, and we just madeit, for three periods in a row!

In those three months, we stepped up our retail by athird. We had been retailing about £2,000-£2,500.In period five, we retailed £3,196. My hours werefrom around 6 - 8am when our daughter would

HOW WE GOT TO GOLD

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wake up, then I would work during her nap time,and again after she went to bed around 9pm untilsometimes 11 or 12 at night, setting catalogues anddeliveries for Stewart for the next day. Stewart’shours were a bit more straightforward – 9am - 4pmfor putting out and bringing in catalogues, and thenaway with deliveries around dinner time.

In addition to our customer books, we blanketdropped about 100 catalogues a day, five times aweek. We had already sponsored three people in thefirst few months of the year, so really just needed theextra retail to go Gold.

Did you have any difficulties in achievingyour goal?

Of course, we had the normal obstacles: deliveriesnot turning up when we needed them, teammembers quitting, etc. But probably the biggestobstacle we faced was ourselves. Our first priorityhad always been our family, so it was very easy toget into the habit of letting work slide more than itshould to be together. The plus side of this was thatwe did a lot of the work together. We’d pileKayleigh, our daughter, in the car with the

catalogues, or deliveries and set off for a round. Itwould give her a chance to sleep, and she loveshaving both of us around.

I think a lot of what kept us going, though, wasdetermination to make this work, along with theknowledge that there really wasn’t anything else outthere. We also had fantastic support from JohnMcNally and Michael Laydon, our upline. Seeinghow much our income went up last Christmashelped too.

Did things change for you when youachieved Gold?

What changed most for me once we went Gold wasmy belief in what we can do. It’s also changed howwe look at this business and ourselves – it’ssomething to be proud of.

Our next goal is to get to ten wide by the end of theyear, and to help some of our team to make it to thenext Destination. We are so much more confidentthat we can achieve this. Once you start reachingyour goals, others that seemed so far away suddenlybecome more attainable.

THE GOLD INCENTIVEAt the 2010 Kleeneze Xmas Showcase, MD Jamie Stewartannounced that the Gold incentive was to be enhanced:

• Hit Gold and hold it for six consecutive Periods and you’llbe rewarded with ten Income Kits

• Maintain Gold for a further ten out of 13 Periods and you’llbe rewarded with a cash bonus of £1,500.

• That’s a 50% increase in the cash reward and over £300 ofcatalogues to further increase your income!

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NEWS ENTERPRIZE COMPANY MAGAZINE

It’s all very well having the latest in kitchen gadgetry, but it helps to know howto use it! That’s why, in 2009, we invited award-winning chef, Nigel Smith toour Christmas Showcase to show off our products in what turned out to bean hilarious section of the show - Ready Zteady Cook.

Little did we know how well our foray into the world of celebrity cookingwould go! Since then, Kleeneze has teamed up with Nigel to produce our veryown websites where you can download recipe videos of everything from Beefin Black Bean Sauce to Bread and Butter Pudding.

Then, we took it one step further and produced our own recipe book, Ezecook. It stormed the Network.Some used it as a ‘gift’ for their customers, some used it as an incentive (e.g. buy £20 of Kleeneze productsand get the recipe book free) and some simply used it as another fantastic retail tool. In fact, our first editionsold 20,000 copies!

Well Ezecook has now returned! It’s packed full of economical, tasty recipes using gadgets from Kleeneze.It’s a one-stop shop for everyday meal solutions, as well as providing a little inspiration for more specialoccasions. With shopping lists and handy tips, cooking was never easier.

For this edition, we launched a competition to find our very ownDistributor cooks.

And the winners were Gold Distributors Gavin and TrishConway. The couple’s recipe not only got to feature in the latestEzecook book, but they also got to spend the day with Nigel as

he filmed his latest recipes.

“My Garlic and Mushroom recipe was made up onthe spur of the moment one day and I actuallywrote it out for my son, as he loved it,” explainedGavin. “All my recipes are normally stored in myhead and come out as I’m cooking.

“It was great to meet Nigel [Smith] and to work ina big kitchen. It was a fantastic day.

“I think the Ezecook book is great. Simple recipes, butabsolutely delicious and perfect for giving away to family

and good customers.”

KLEENEZE’S KITCHENGOES NATIONWIDE

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Gavin and Trish Conwaywith Nigel Smith

To help your sales, we’re offering your customers a chanceto get involved with the next edition of Ezecook. We’relooking for simple and tasty recipes to include in thepopular cookbook – one starter, one main and one dessertand all your customer needs to do is to share theirs with us.

The three selected recipes will be cooked by Nigel, before henames the winning creation. The author of the overallwinning recipe will win a weekend at Nigel’s hotel and

restaurant, The Villa at Wrea Green in Lancashire,with the two other winners receiving £100 ofKleeneze products. All three winners will havetheir recipes featured in Ezecook 3.

See www.ezecook.co.uk for more details!

CUSTOMERS CAN WIN WITH EZECOOK TOO!

Earlier in 2010, Kleeneze decided to find a way ofhelping Distributors increase their average return on thecatalogues. In the past, new Distributors have expectedto realise an average of £1 in orders per catalogue, butKleeneze wanted that figure to rise and so askedSBR Consulting to come on board to identify a brandnew strategy.

High Performance Retail Habits (HPRH) was born andhas since been a massive success. This method ofretailing meant that Distributors had yet another toolon their belt when it came to earning a Kleenezeincome and those who have tried it have found it to bea very profitable tool indeed.

Training sessions were held in which groups of Distributors were shown how to effectively present thecatalogue directly to customers rather than popping it ‘anonymously’ through the letterbox. It meant thatyou could introduce yourself and the company to your customer personally and the results were staggering:

1. Average catalogue value increased for a new area to £3.30. From £1 that’s a massive 330% increase

2. The catalogue loss rate dropped significantly

3. Initial concerns that this method of retailing would take up huge amounts of time for the Distributorwere proved to be unfounded.

WHAT IS PERSONAL PRESENTATION?At its most basic, all personal presentation means is that instead of dropping your catalogue through aletterbox, you’ll knock, introduce yourself and hand the catalogue over to the customer (you’ll find the scriptand training on the HPRH DVD and on the DSA).

WHY SHOULD I PERSONALLY PRESENT?Again, for a basic reason, because it’s been proven to create more retail profit! However, there are someother great reasons:

• You’ll develop a relationship with your customer, meaning they’re more likely to order – and reorder!

• You’ll fast-track your customer base and know in advance who will order from you and who won’t


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INCREASE YOUR ORDERVALUE BY OVER 300%

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• Your costs will be reduced. By personallypresenting, you’ll automatically reduce thenumber of catalogues that are lost. You’ll beable to explain that you’ll be back on acertain day at a certain time to collect thecatalogues and this is more likely to stick inthe memories of your customers.

• Your collection rounds will be faster – you’llhave fewer stragglers to return for and moretime to count up all those lovely orders!

WHO IS PERSONALPRESENTATION BEST FOR?Anyone! Whether you have an establishedcustomer base or you’re just starting out. It’s aparticularly good method to use when you arenew, though, because it means if you start with asmaller number of catalogues you won’t lose anyand it’s a quick start way of building a strongcustomer base.

I’M TOO SHY TO DO THISNo one ever said that this method is in everyone’s comfort zones. However, comfort zones are just that andunless you move out of them you’llcontinue to get what you always have.

We’ve spoken to many people in theNetwork who have tried personalpresenting and all of them (yes, even theones who have been up on the NIAstage in front of thousands of people!)admitted they were a little anxious whenthey first started this method. Butpractice makes perfect and we haven’theard from anyone who didn’t overcometheir fear within three tries!

To alleviate those nerves, know yourstuff. If you know what you’re going tosay, you can concentrate on making sureyou’re still breathing! With HPRH, you’regiven scripts and different possiblescenarios so you can get on with the business of wooing your customers.

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Bronze Senior Executive Distributors, Heather and James O’Neil were intrigued when they were askedto try out High Performance Retail Habits. Such was their success with the process; they decided it wassomething their team should not miss out on.

“First of all, James and I trialled the process ourselves for 4 weeks just to make sure it did actually work! Wepersonally presented 50 catalogues every week for 4 weeks and our results were unbelievable - a catalogueaverage of £3.24 plus 45 new customers. Then three of our team members, Gold Executive BrianHarwood; Senior Distributor, Nigel Fowler; and Gold Distributor Sam Rushton, trialled the processwith similar fantastic results – their catalogue averages were all over £3!

We then invited 35 of our team to attend a workshop on HPRH. Everyone was given a workbook andhandouts covering all aspects of Personally Presenting – from the recommended word track to details on howto approach, body language, positive self talk and exactly what to expect when you go out for the first timepresenting your catalogues.

A fun day was had by all who attended and we asked everyone to update us weekly on their progress. Wefollowed up the workshop with a dedicated EzeReach group, email loops and live conference calls toencourage and support those team members who committed to get involved with this new process.

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Eight Distributorships went on to fully commit to the new process andthey have added just short of £6,000 of ADDITIONAL retail to ourturnover in the last 6 weeks! They have gone on to produce their

highest volume of retail since they joined Kleeneze!!They have renewed belief in the retail and much more

confidence in themselves!

If you haven’t yet watched the new HPRH DVDor been through the fantastic work book thatcomes with it, I think you should put it at thetop of your to do list!”

Why not try this with your teamCode 009776 HPRH BOOK & DVD £2.00

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We all plan at some point in our lives and with goodreason. Ever been shopping without a list? You tendto unpack your bags later, realising that you’dforgotten everything you actually needed. At itsmost basic, that’s what planning for your businesscan prevent. Make sure you have the essentialsdown on paper and follow this plan and you will getthe outcome you want. Anything you decide to doabove and beyond your plan is just a bonus!

Enterprize Magazine caught up with one of theNetwork’s most successful Distributors, Gold PremierExecutive Jackie White to find out how to write aplan, why to write a plan and what to do next.

Why should you write a plan foryour business?

A plan helps you to focus on your goals and ensuresyou are moving in the right direction to achievethem. Just the act of putting pen to paper gives yourgoals a substance and it’s no longer just a thought.The plan becomes something which motivates us.

How do you go about writing your plan?

The first thing you need to do when putting yourplan on paper is where you want to end up. Howmuch money do you need to earn. It’s your ‘why’for doing the business that will keep you going. Be

PLAN TO SUCCEEDTRAINING ENTERPRIZE COMPANY MAGAZINE

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specific about the amount and when you want it for. If it helps,make long, medium and short term goals.

Take time to do your plan, because this will pay off in the end.

Once you have your end goal in mind, it’s simply a case ofworking backwards:

How many catalogues will you have to drop daily? How many people will you have to sponsor into your business? When and how are you going to do this? How many flyers are you going to give out? Which meetings, sizzles or events do you need to be at?How often are you going to check your EzeReach messages?How many pages of personal development books are you going toread every day?Have you scheduled in time to do additional activities – party plans,charitable events etc?

You’ve recently done a training on the 90-day Plan. What is this?

The 90 day plan was designed to give Distributors a fixed amount of time to really focus on their businessand achieve a quick and noticeable difference to their business and income.

Over those ninety days, you will change your habits. That period of time can highlight your weaknesses andhelp you work on them. Work in all your pockets of time, achieve all you said (or wrote) you would achieve –even play catch up if necessary, and after 90 days you will see a vast improvement in your business. Then youcan repeat the process. BEWARE, you really must think about this and put down what you are capable of.There is no use trying to do far too much because when you fall behind a few things happen:

1. You try to play ‘catch up’ – you can NEVER CATCH UP.If 200 flyers should have gone out on 14, 15 and 16 August (600 flyers) and you only put 250 flyers out,you have lost the moment. Those 350 flyers that don’t go out have not produced anything at all. Sayyou eventually catch up 6 weeks later – you have lost the result that those flyers could have created. Timegone is time lost.

2. You say “I’ve got so behind that I am going to start another 90 day plan next period!!!” Again lost time.

3. You say “90 day plans don’t work for me!” Oh yes they do. They work for everyone who is serious abouttheir daily activity provided it is doable. Bite sized pieces compounded over time!

So what happens once you’ve written your plan

Firstly, you need to make sure you follow it! Make sure you have everything you need, so you don’t have todivert from it – don’t suffer from catalogue starvation for instance. You and your catalogues are your shopwindow so be professional and do what you’ve said you will do (return on a certain date for example). Useyour 90 day plan to build a huge customer base or create a strong team. Keep on tracking your progress andconsulting your plan. When your goals are foremost in your mind, activity is easy to do.

See the next page for an example of the 90-Day plan

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You can download Jackie’s 90 day plan off the DSA in the Learn toEarn section.

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Created by Karen & Peter Flitton.

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REAL STORIES ENTERPRIZE COMPANY MAGAZINE

Bronze Executive Distributors, Fay and Andrew Roe are celebrating their 13th Christmas with Kleenezethis year. The Christmas of 2009 was particularly special, though, because thanks to the Christmas front coverproduct, the couple got to realise their dream holiday.

“Fay and I were heading off to Florida on 9 December for Christmas and New Year and we needed to saveup extra money for our holiday. One day, we heard a voicemail message from Peter Rea that had been putout on EzeReach. Peter’s message said that someone in his team had collected orders for 70 sets of the frontcover Christmas Catalogue product in just 10 days, simply by demonstrating them at the door. The challengehad been set!

We calculated how much we could make from the front cover product in dollars and set our goal. It was 15November and we only had 24 days before we flew out to the States.

We reckoned we would earn $5 for each set of Colour Changing Candles we sold – it was a huge incentive.It was great – all we had to do was demonstrate the candles at the door to our customers and the orderswould follow!

We went on to sell 79 sets of candles in just 10 days and a total of 128 sets before we went away. That wasan extra $640 for us to spend on holiday. Yes, it was hard work, but the cash spoke for itself. If only we’dtaken up demonstrating earlier in the year – we can only imagine what could have happened.

Now in 2010, we have another holiday on the horizon and another incentive to make some extra money.This time, it’s for our holiday in Tenerife, but it’s again the front cover of the ChristmasCatalogue that’s going to get us there. We’ve calculated thatwe will earn 57% of the Sales Plan Value – so that’s €4.20per sale!

Just over four weeks into our goal and we had sold 126 sets(€529 to spend!). With something so simple to display, we’d bemad not to take advantage of the opportunity.

If you are struggling right now to pluck up the courage todisplay or demonstrate products, all you need to do is findyourself a reason why. The rest will follow. Decide what it is youwant to treat yourself to and then calculate how many sales youneed (ask your Upline to help with this if you are unsure). Look athow many sales weeks you have and your weekly target is set.

Imagine how good will you feel when you treat yourself to thatnew iPod, Blue Ray Player or football season ticket?”

Christmas retail gave usthe dream holiday

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Throughout Christmas 2009, Distributors went wilddemonstrating the Christmas Catalogue front coverproduct – the colour changing candles. OneDistributorship who led the way when it came to sales ofthe product was Tim and Tina Pace.

Here they tell Enterprize how you too can use productdemonstration to boost your profit.

“Over a period of time we build up a special relationshipwith our customers - a relationship of trust. WhilstKleeneze is traditionally a business that could and can stillbe built with little or no specialist skills, this uniquecustomer relationship along with a very simple script canbe turned into a very profitable and duplicatable system.Last year, using the script below, I managed to generatehundreds of pounds of additional sales. Working smarternot just harder is a very profitable exercise.

When delivering your customer order, at the point of collecting the payment for the goods the customer willoften have their purse in hand and as they are in ‘buying mode’ this is a good time to approach them. Isimply say:

‘Have you seen the glass colour changing ornament from the front cover of the Christmas book? We aretaking orders for them tonight. They look nice in the catalogue but in reality they are beautiful.’

This makes the customer aware you are expecting an order, in reality you are closing the sale right from thestart. Remember the trusted saying in sales ABC (always be closing).

The next stage is to give the customer ownership of the product, turn iton and then swiftly hand it to the customer.

‘Look they change colour, they are also made from hand blown glass.They only cost £10 for 2, would you like to order a box for next week?’

You should expect an order rate of at least 50% using this simple script.However if you do get an objection it will usually be something alongthe lines of: ‘All the children have grown up now so we don’t decoratefor Christmas’. Do NOT push it. Simply say: ‘I understand many peoplehave thought the same however they do make superb cost effectivegifts for relatives at £10 for two you have two gifts £5 each’.

You will find using this simple script and technique you could effectivelypay for your entire Christmas with this one product!! With very littleextra effort. Good luck.”

It pays to presentTRAINING ENTERPRIZE COMPANY MAGAZINE

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The reality of the matter is many people turn toKleeneze to help them out of a difficult financialsituation. Some of our top Network Distributorsadmit to taking up the business ‘reluctantly’, butseeing no other way due to desperation.

The current government is making no bones of thefact that the economic situation is going to getworse before it gets better and with people alreadystruggling to make ends meet, Kleeneze is offeringthem that lifeline.

Elizabeth Pereirawas one ofthose people.When herhusband wasinvolved in anear-fatalaccident lastyear she foundherself in adesperatesituation whereshe needed tomake cash –fast.

“I’ve beenworking for a large multi-national company full-time for the last 21 years and was always aKleeneze customer. Last year, my husband, Charles,was involved in a terrible accident on the M4 – Inearly lost him. Now, he’s disabled, and as I workfull-time, he is not entitled to any help from thegovernment. I was in a desperate situation with thehousehold income being halved. I have twochildren – one who had just started university – aswell as bills and a mortgage to pay.

I was thinking how I can earn an honest additionalincome and the first thing that came to my mindwas Kleeneze. So I did some investigation over theInternet and got in touch with them. My sponsors,Kevin and Sharon, made a visit to see both of usand went through the whole business and how itworks. They have both been a rock in helping usset this up from scratch, giving us hints andtips from what they have learnt from theirexperience. We are very grateful to them for alltheir help so far.

I took two weeks annual leave and used this tostart off the business. My husband is not mobile sohe helped me with things like the packing. Wewent together initially to do the first drop but itproved very difficult with hubby on crutches, sodropped him back home and did it on my own. Itwas very daunting for me as I have never doneanything like this in my life, apart from working ina safe and secure office for the last 21 years.

The initial few days were tough. Charles wasconstantly printing off and cutting tickets inreadiness for the next catalogue drop. My printerkept closing up on us as it has never been used thismany times in its printing life! These werechallenging days. There were times I was in tearsand there were moments I thought I was going topack up the business thinking this is not for me.Then two days later I went to collect my cataloguesfrom my first drop. After walking for a while in thesun, my daughter picked up the first cataloguewith an order. It was a good feeling.

From there we moved from strength to strength. Icollected all my catalogues and managed to put myfirst order through. I’ve realised Kleeneze will workfor me if I’m prepared to work hard at it.

I WAS IN A DESPERATE SITUATION

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Andrew Davidson found that his income hadbecome increasingly unreliable thanks to therecession and decided to take a long look at hisoptions.

“After 30 years of working either self-employed, in avariety of fields (mostly as a Mortgage Adviser and aPension Transfer Adviser), or for someone else as anemployee, I found myself disillusioned, separatedfrom my wife of 20 years, a bit fed up, feelingtrapped, with large debts, long working hours andan unreliable level of income due to the recenteconomic situation.

With at least 15 years to retirement, and not awhole lot of funds to retire on anyway, I was lookingfor that elusive, ideal second income from a part-time job that would pay my expenses and costs, butalso give me some freedom and time for a moreenjoyable lifestyle. Convinced that there had to be abetter way of life - I took a long hard look at manyoptions before talking to Kleeneze. Most companiesrequire a large investment in stock (both to startwith and then each month), or a substantialinvestment into a franchise with no certainty ofsuccess. It seems crazy – you want to make money –not raise it to risk it!

What impressed me was that compared to mostother businesses, the initial investment in Kleeneze isnegligible. What’s also amazing is that money canbe earned from week one! I recouped my initialinvestment of £187 in a matter of a few weeks

I was looking for theideal second incomeThe economic situation has hit everyone hard. For some, it’s a smallinconvenience – the price of their food shopping bill has risen or a luxury lifestylehas to be cut back. For others, though, the price of the recession is far higher.Many have seen their benefits, pensions, salaries all cut and are struggling tomake ends meet.


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(less if I hadn’t gone on aholiday!). I have fitted it inaround my othercommitments and I amalready earning a verycreditable additional income.I now have a growingcustomer base which is nowfar easier to manage than ittook to build it, which iswhat the initial effort isneeded for. All this withoutme doing any selling - thecatalogue did that for me!

Having no preconceived ideasabout the system, I simplyfollowed the guide manual precisely. Delivercatalogues and you will collect orders. The productsare well priced and the quality is excellent. So far,everything I have been told about the system hasproved to be true, which in itself speaks volumes! Iparticularly like the ethical standards of Kleeneze.This gave me confidence that I was in the rightbusiness for me.

However, the retail side ofthings is only a small part ofthe business opportunity. Theway forward is throughsponsoring. With that inmind, I am now building ateam of distributors and theresidual income is an areathat I want to really grow.One of the most excitingthings about the business isthat you can pitch it atwhatever level suits you,whether you are looking forjust an extra £50-100 perweek - or want to build itinto a really substantial

business. Incomes of well over £100,000 p.a. arebeing achieved right here in the UK.

I have thoroughly enjoyed myself over the last fewmonths since joining Kleeneze and look forward tomany years of business building and progressingthrough the pay scheme. It will not be very longnow before my Kleeneze income is more than my,so called, first or professional income!”

“ With at least 15 years to retirement, and not a whole

lot of funds to retire on anyway, I was looking for

that elusive, ideal second income from a part-time

job that would pay my expenses and costs, but also

give me some freedom and time for a more

enjoyable lifestyle.”

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Kleeneze has been making headlines across the UK, helping more people learn about the opportunity to earnan income from home. Kleeneze offers the flexibility to create a business that fits around your needs –whether you want to create a business that you can build around family life or work full-time hours to build abusiness to help fund your retirement – anything is possible.

KLEENEZE IN THE NEWSNEWS ENTERPRIZE COMPANY MAGAZINE

Ex-plumber plunges intosales with big success

SPALDING

GuardianSpalding Guardian Thursday August 19 2010

Daily Star Friday August 20 2010

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Want to starin your ownmedia story?Make sure you’ve signedup to our PR database:

www.citypress.co.uk/kleeneze

Boost your income with ourpicks of ways to earn extra cash

Daily Mirror Thursday October 21 2010

Cambridge News Friday September 10 2010

AS bills rise and Government cutbacks kick in, morepeople are being forced to find second jobs to makeends meet.The good news is that there are plenty ofopportunities out there to boost your income andno one knows that better than Richard andNatasha Daniel.With two children – Sophia-Anne, five, and Anastasia,two – and a mortgage on their home in Orpington,Kent, life was expensive.Despite working full-time, the couple needed moremoney every month to pay the bills.“I was on maternity leave with Anastasia when werealised that having children is like having a secondmortgage!” laughs Natasha, 38.They needed something flexible that would workaround family life and give them maximum freedomwhen they needed it. More than 12 years agoNatasha, who works in office administration, had beenan agent for home shopping giant Kleeneze(www.kleeneze.co.uk), distributing catalogues door-to-door and taking orders for household and beautyproducts. “We decided that this would be perfect forus again,” says Natasha.

They paid about £150 up front for 200 catalogues,which they made back in their first month. “We’vealso got to know our neighbours better and madesome new friends,” says Natasha.Richard, who works as a chef, and Natasha spendbetween five and 10 hours a week on the business.“I worked out that the time it would take was nodifferent to watching EastEnders and CoronationStreet,” chuckles Natasha. “I don’t get to watch muchTV but that’s not necessarily a bad thing!”The children help, too. “If the weather’s OK they comewith us when we’re making deliveries. It’s a realfamily business.”Today, the couple are earning between £300 and£400 a month and hope to boost that as they take onmore distributors themselves. They’ve even built theirown website, www.beat-the-bills.org, to help theirbusiness grow.Natasha says: “Our Kleeneze money has bought atumble dryer and a dishwasher. But the best part isbeing able to say‘Yes’ to my girlswhen they’dlike a treat.”

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CUSTOMER CARENEWS ENTERPRIZE COMPANY MAGAZINE

One of the main things that Kleeneze prides itself on is customer service. However, the proof is in thepudding, so we decided to find out what Kleeneze customers thought:

“Over the years we have bought many items from Kleeneze at the right price and good quality. Makesconvenient shopping with the catalogue and goods delivered to the door. Our Distributors, Gail and StuartMcKibbin, over the years have always been helpful, friendly and reliable.”Margaret and Dave Mapp, Telford

“We would just like to say how delighted we are with both the products and the friendly service provided byKleeneze. Many of the products have helped my mother who is elderly and our Distributor, Andy Ridley,always has time to have a quick chat.”

Mary and Belle Tutaev, Bristol

“Kleeneze, how pleased I am with the fine products delivered to my door.

Most of all to my Distributor, Bena Chauhan. She is always on time with the goods I order. Her knowledge ofproducts is second to none and her advice is always good.

Thank you Bena and thank you Kleeneze. Long may you prosper.”

BJE Hughes, Harrow

Distributor Don Cameron sent this in of his customer, Joan Irons inLeicester with her beautifully Kleeneze-maintained garden!

Meet Peter and Lorna Claxton(customers of Tanya Bailie) who havebeen married for 57 years. As youcan see from the pictures they areholding two brushes which theypurchased from Kleeneze 50 yearsago and still use today.

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“I started Kleeneze in September 2008 after my original KleenezeDistributor had not been round for several months.

I had been looking to start work after my husband suffered a heartattack and we needed money to keep up the expenses that ourchildren incurred.

One day a Kleeneze catalogue came through the door with a form tofill in if you wanted to find out more about being a Distributor, so Ifilled it in and a week later I heard back and went to a meeting. Theygave me a few days to think it over and when they rang back I decidedto do it, thinking I would give it a go and if it didn’t work out I wouldgive it up.

However people were very nice and I started getting orders right away. I also had to take my little girl withme, so my husband managed to connect a shopping trolley to the back of the pushchair and away I went.

In the first month I had earned enough to pay of the debts I had on my credit cards and booked myself, myhusband and 2 beautiful girls in to see Santa at Paultons Park. I was over the moon. So here I amnearly 2 years later still doing Kleeneze and loving it whatever the weather and 3 stone lighter, which is anadded bonus!”

Tina Poyle

“I was a City Councillor for 12 years and on 1 May 2002, I became the Lord Mayor of Exeter. Six months in,though, my husband had a massive brain haemorrhage and was not expected to live. However, they neverreckoned on the determination of Gerry! I won’t go into the details of the prolonged recovery andrehabilitation process; or his arrival home months later - we just tried to pick up our lives as best we could.

Then my Kleeneze Distributor, Jacky Jackson, suggested that as I was no longer a Councillor to try Kleeneze. Ithought she was mad, but I actually missed the contact with people on the doorstep.

The more I thought about it the more I felt it could work. Gerry is disabled, however, he has a big scooterwhich he uses to get around, is able to use his left hand so can sort and do the labels; catalogues etc.

In October 2002 we joined Kleeneze and Gerry carries the catalogues on his scooter and I deliver them. Weare doing something together for the first time in our lives and are equal partners.

We will probably never qualify for any prizes, but we enjoy what we do and have met lots of new friends andGerry’s self esteem has risen tremendously.

In February of this year, I was presented with a beautiful scroll and robes after being made an Alderman ofthe City. My mentor and Upline Jackie and Sue Jackson attended the ceremony at Guildhall.”

Val Dixon

I was a Kleeneze customer andnow I have my own business!

When New York was announced as the next KleenezeDestination at the Xmas Showcase in September,thousands of Distributors vowed they would be there.But that is just the very first step of the journey!

We turned to Silver Senior Executive Distributors Geoffand Fiona Webb for some advice on how to qualify forthe Big Apple:

Well, New York, wow!! What a destination, what anopportunity.

In 14 years of attending events, after every one where adestination has been announced, we always heardistributors saying ’I’ll definitely be there’. Yet sadly, somany don’t go on to put in the action to match theirwords!

New York will be our 13th trip with Kleeneze, so I guesswe’re qualified to give you some pointers to help YOUqualify, so here goes:

1 Just because we have 13 periods to completequalification, don’t put off doing the work now. Thetime will pass very quickly! We always aim to get asmuch done as soon as possible to avoid last minute panic and pressure. There really is no excuse with theNew York criteria to be sweating on your qualification in period 9 next year.

2 Understand EXACTLY what you need to do to qualify! Some people have missed out in the past becausethey forgot to get clarification! We always draw our business out, getting the circles down on paper sowe know exactly what it needs to look like. It’s exciting then to focus on getting those circles filled in withnames.

3 Probably one of the biggest failings we have as human beings is the inability to stick at something longenough, and this is why so many who start out with good intentions fail. Remember, Rome wasn’t builtin a day - it takes time. Set yourself activity goals and focus and reward yourself on achieving these on a

TEN TRIP TIPS!

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daily, weekly and period by period basis. We would recommend you set yourself a minimum level of3000 pieces of activity per week! Use the tracker on the DSA that Jackie White spoke about at theshowcase. Too many people focus on the results and because they don’t always get them quickly, slowdown, or even stop their activity.

4 Get excited about the destination - put up photos around your home and move them around on aweekly basis. The law of attraction really does work and what you think about, you bring about. Thereare some excellent photographic websites to get New York images - flickr is a good place to start.

5 Have team sizzles - but don’t just eat & drink!! Commit to each other what activity you are going to doand then, when you meet up again, share how you’ve got on. We’ve found that when we do this, wedon’t want to be the people turning up who haven’t done the activity we committed to do! Don’tunderestimate the power of team synergy.

6 You’re going to have to make some changes if you’ve never qualified for an international destinationbefore. Decide what you’re willing to give up or reschedule. Zig Zigler says ’are you paying a price, orenjoying the benefit?’ Well, when you’re enjoying a glass of champagne in the Waldorf Astoria nextyear, you’ll definitely be enjoying the benefit and the long cold wet days of winter 2010 will be longforgotten!

7 Understand the power of tedious activity. People seldom see the faltering, painful steps by which themost significant success is achieved! It’s continuous repetition of lead generating activity (most of whichis not glamorous or overly exciting by itself) that will get you to New York. However, team activity daysare a great way of making these tasks more fun - and of course, you demonstrate work ethic to yourteam when they see how fast you move!

8 One of the secrets to success in qualifying for New York is to fully understand this: ’Success, is doing thethings you said you’d do, long after the mood in which you said it has gone’. In other words, in all theexcitement of the Showcase it’s the easiest thing in the world to say what you’re going to do... but youhave to have the ability to keep to your word on a cold wet Monday morning in February when you’vehad someone quit over the weekend and you’ve just had someone be rude to you on the doorstep! (Yes,this happens to us too!!) We know it’s a cliché, but so true, to say that ’winners never quit, and quittersnever win.’

9 Commit your business plans to paper - and plan backwards. Start with the end in mind and then workforward from there! Find someone in your Upline who has qualified for a Kleeneze destination and askthem to take a look at your plan. And always remember to work some insurance into it. For example, ifyou need 7500 Bonus Points to go Gold, aim for at least 8500 Bonus Points - that way if someone leavesor misses an order, you’re not panicking!

10 Understand John Stephen’s law of S.I.N.A.L.O.A. (safety in numbers and the law of averages). A Goldbusiness with 3 high retailers is not safe whereas a Gold leg with 15 - 20 active team members is muchsafer. Over the years we’ve seen distributors qualify on high retail, and then come home to little or nobusiness - that’s just crazy. Go through your numbers. Aim for personal 10 active wide as a minimum - itwill give you a good income, and out of your PSG your leaders will emerge.

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44

Did you know that the average attention span is just3 seconds before a person’s mind starts wandering?That’s why, when it comes to sponsoring, it’simportant that you perfect the elements of theLift Pitch.

What is a Lift Pitch?

Also known as an Elevator Pitch, the Lift Pitch is a 30to 60 second description of what you do and whysomeone should work with you. It’s called a LiftPitch, because it describes the challenge – howwould you explain your business and get someoneto join your team if fate placed you in a lift with aprospect and you only had the time it takes to getfrom the top of the building to the bottom.

How do I create a Lift Pitch?

Creating your ideal Lift Pitch does take a bit of time,but remember it’s going to help you build your teamso it’s an important move. Here are some steps youcan take to ensure it’s the best that it can be.

1. Write down what it is you do. Don’t worry aboutmaking it perfect now – you’ll be editing it later.Try writing it different ways – it can be ashumorous or as serious as you like.

2. Write down your story. Why you started withKleeneze. What you thought when you firstjoined. How your first months were. Where youare now in the business. Again try writing this anumber of different ways.

3. Leave it. Go away and get on with your life for abit and come back to it with fresh eyes later on.

4. Highlight the best bits. Read through what you’vewritten and pick out the bits that hook you orstand out.

5. Put all the best bits together. You may have towrite and re-write this several times remember.Include elements of your story and why peoplewould want to work with you.

6. Record yourself. Most mobile phones have arecording device on them now, so use it to makesure it sounds good when you read it out loud.


Lift your team upto the heights

45

7. Do a final edit. Cut as many unnecessary words aspossible and edit it until it sounds right.

8. Try it out. Run it by your friends, family and teammembers for suggestions. Use their feedback toperfect your pitch.

9. Memorise it. You’ll feel far more comfortable withsponsoring if you know what you’re going to saywhen you’re faced with an opportunity. Practice,practice, practice until it sounds natural.

Some Lift Pitch tips

There are some key elements you need to rememberwhen creating your pitch:

1. Make it clear and concise. This is a 30 – 60second pitch, so don’t use words or language thathave them puzzled or you’ll have lost youropportunity

2. Tell your story. Everyone in the Network has asolution based story. Problem - you needed extraincome. Solution – you found Kleeneze. Problem –you needed to pay your mortgage off. Solution –you found Kleeneze. And so on. This will helpyour pitch stay in their mind.

3. Target it. Obviously, if you’re getting into yourhypothetical lift with a student and you joined totop up your pension, your story isn’t going to berelevant. Create different pitches for differentgroups of people – use the stories from theNetwork, there are loads of them!

4. Give your pitch a goal. What is the ideal outcomeof this meeting? Do you want them to pass themessage on? Join your team? Meet with you laterfor a longer conversation? Be clear about whatyou want to happen.

5. Make your pitch powerful. Use words that arepowerful and strong to grab their attention(‘money’ is always a good one!).

Example of a Lift Pitch (supplied by GoldSenior Executive Distributor, Irene Wilson):

I work in what is a very low-cost franchise, open toanyone with an ounce of common sense, some driveand the enthusiasm to earn more. It’s so simple;there’s definitely no ’rocket science’ involved.

Believe it or not,my income for thepast ten years hascome fromdelivering,collecting andprocessing ordersfrom catalogueswhich offerhundreds ofpopular, low-priced items. Wecan also recruitteams of people,part-time or full-time, who all doexactly the same asme. We all earnbonuses, often verysubstantial sums.It’s welcome workfor many mainlybecause it’s veryflexible and fits sowell with anyone’scurrent circumstances.

The company has told us all of yet another amazingprize - an offer of a free, 5 star trip to New Yorkin November for anyone in the organisation. It reallyis well worth taking a closer look - you’ve nothingto lose.

Here’s my card, if you would like to know a bitmore, don’t hesitate, give me a call. I’ll be happy tohelp you. It’s been good talking with you.”

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In a survey recently commissioned, we discovered that over 34% of parents don’tfeel able to exercise their legal right to request flexible hours and 64% feel theyare letting their children down by failing to strike the right balance and missingkey events in their children’s lives. With the recent wave of redundancies,benefit and tax changes, it means that families are now in an even worsesituation than ever.

Working from home not only is a flexible way to earn an income and be there foryour family, it also cuts the costs of childcare and gives you some much-neededextra cash for those growing expenses.

“Kelly and I got together four years ago and havesince been growing a little family. With our little boygetting older, he is rapidly outgrowing clothes andneeding new toys – plus there are the additionalfinancial costs of a child. The bills were starting tomount up and since we had recently got our ownplace a fair distance away from friends and family,Kelly started to sink into depression as she had nomoney to travel to see friends and was stuckindoors 24/7.

We came home one Sunday afternoon to find ayellow leaflet advertising an extra income, but to us itwas an opportunity for Kelly to get out and aboutwhilst earning some much-needed extra funds. The

leaflet sat on my desk for weeks until I urged Kelly to have a look. At which point we watched the DVD andcontacted the name on the leaflet to discuss this opportunity.

Honestly, I was a little sceptical at how delivering and collecting catalogues could earn the amount weneeded, but it was a small price to pay to take the chance.

We received our catalogues on 24 May 2010 and since then we have never looked back. We planned to putour first order in the second Tuesday from when we started, but had been amazed of the pickup we hadwithin four days - £289.50. In our second week, we hit £312. We then invested in some more catalogues towork the increased plan we needed to bring in a larger income.


Working parentshit the hardest

47

By week 3 we had hit £431.85 and week 4 £589.55, so we totalled £1,622.90 for Period 6 (13%). Italso meant that we’d qualified for two Fast Start Bonuses, meaning an extra 100 catalogues for free. We aregobsmacked at the achievements in our first period and look forward to growing the business.”

Kelly and Paul Jeffryes

“I did Kleeneze back in 1998, but had to leaveafter 18 months, due to outside circumstances.However, when the credit crunch hit 8 years later,my husband and I once again turned to Kleeneze.At that time, I was on maternity leave with oursecond daughter and money was very tight – infact, we couldn’t even use our overdraft anymore.

It was only when I was talking to my family aboutlooking for extra money that my father suggestedwe take another look at the business. On talkingto my husband we agreed and started again. Itwas the best decision we could have made. Wework the business very close as a family, which isfantastic as not only do we have a commoninterest in the business, we are also building afantastic future for our children and ourselveswhen we retire.

We have now worked the business for almost twoyears and in that time, Kleeneze has helped us pay off some credit cards and debt, treated thefamily to a few little mini breaks, as well as a holiday and also allowed me to take my husband onholiday to Scotland for his birthday to see his family.

We are now building a team with our Upline and have made some really good friends, not only within thebusiness, but also with our loyal customers.”

Natasha and Richard Daniel

“I relocated to Scotland in 2008 while on maternity leave. As anexperienced primary school teacher, I expected to find workquite quickly, but after nearly 18 months I had been unable tosecure a teaching post. Our income was less than half of whatit had been before we moved, I was losing my confidenceand it was starting to affect my relationships with my husbandand children.

My life changed when I joined Kleeneze in May and almostachieved Fast Start Bonus 1 after one week of retailing! I quicklywent on to achieve the second one in my third week.

48


Now I feel I am in control of my life and work. I am finally earning a regular income again and feel thatmy confidence has been restored. My son started school in August – how many working mums have theluxury of knowing they can always take their children to school and pick them up? My 18-month-old islooked after by my in-laws when I work and Kleeneze allows us to arrange mutually convenient days andtimes. Teaching would never have given me this freedom.”

Lindsey Brown

“In January 2008 I started Kleeneze part-time, as I needed a job whichwas flexible. My son had just started full-time school, so it wasimportant to me that I was there to take him and pick him up fromschool holidays.

So, I started putting my catalogues out. I was a little sceptical to say theleast, but within my first two weeks I had earned £211.14, which wasfantastic as I had earned back my investment. Within my first full fourweeks, I had earned £454.19, which was what I had planned to do, as Ihad joined to earn £100 per week. Fantastic!

Then I thought, if I put a few more catalogues out I could increase myincome, so within 3 months I was earning £693. I was amazed.

Over the past 18 months, I have started to build a fantastic team withsome fantastic, valued Distributors and I will continue on this questwhile learning and sticking to a proven system, which we all learn, aswe continue to grow in both knowledge and wealth in ourselves and asa team.

Joining Kleeneze has been one of the most challenging things I have ever done, as each day it presents newchallenges, while each day staying fresh, new and exciting. This without a shadow of a doubt has been thebest decision I could have made. It is truly fantastic and I absolutely love it.

I have met some truly wonderful, magical, inspirational people, many of which have now become greatfriends and also I have a great sponsor who has always been there for me to help and guide me every step ofthe way.

My mission now is to dedicate myself and continue to grow my team while helping and serving my existingteam to achieve their own goals and aspirations. I can see huge potential in this business and I know myfuture is going to be bright and exciting and I can see that everything I ever wanted and everything I wantedto achieve and more can all be made a reality with time, dedication, hard work, self belief and short termsacrifices for ultimate long term gain.

After all, the sky’s the limit!”

Sarah Jones

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The 10% Bonus represents the very first target for all distributors and provides an additional cashboost, but how do you get there?

In order to qualify you need to reach 650 Bonus Points in any Period. The simplest way of doing this is to sell £200 worth of Kleeneze productsevery week for 4 weeks. That isn’t £200 of retail profit, but £200 catalogue price. This will guarantee 650 Bonus Points needed to achieve the10% Bonus.

Look at these 2 examples of how a Distributor can earn. One Distributor is aiming for the 10% Bonus, the other is not.

For every 100 catalogues dropped, he/she should sellaround £100 worth of products.

Distributor 1 has decided to drop 100 cataloguesover a week.

x

=

100

x100 £100Distributor 1 keeps this up for every week in Period 11,

thus selling £400 worth of Kleeneze products.

=x100 £4004WEEKS

At the end of Period 11, Distributor 1 has earned £84in retail profit and 340 Bonus Points.

= =£400 £84RETAILPROFIT

340BP

In Period 11, Distributor 1earned £84 retail profit,but £0 Volume Profit.

+ =£84 £84£0

In order to achieve the 10% Bonus, you need toachieve 650 BP in a single period.

With only 340 BP Distributor 1 has missed out!!

=340BP 10%BONUS

For every 200 catalogues dropped, he/she should sellaround £200 worth of Kleeneze products.

Distributor 2 is aiming for the 10% Bonus. He/sheknows that to achieve this, she will need to drop 200cataloguesover a week. x

=

200

x200 £200Distributor 2 also does this every week in Period 11,

thus selling £800 worth of Kleeneze products.

=x200 £8004WEEKS

At the end of the same Period, Distributor 2 hasearned £168 in retail profit and 680 Bonus Points.

= =£800 £168RETAILPROFIT

680BP

Distributor 2, having retailed exactly twice theamount as Distributor 1 has earned £168 in retail

profit but because he/she reached that magical 650Bonus Points, gets £51.19.

+ =£168 £219.19£51.19APPROX

Distributor 2 however has earned 680 BP, well overthe 650 BP required. This means he/she has got her

10% BONUS. Well done Distributor 2!!

= !!680BP 10%BONUS

DISTRIBUTOR ONE DISTRIBUTOR TWO

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When Richard and Shanade Sherratt missed out on qualifying forCyprus in 2009, they were even more resolved to get on the nextDestination. Now they’re gearing up to go to Hong Kong and alreadyhave their plans for 2011 set and ready to follow.

Shanade and I started our amazing Kleeneze journey in July 2008. Wehad recently got engaged and the realisation of how much a weddingwas going to cost had started to sink in. We both had well paid jobs,Shanade as an HR Manager for an international motor retailer, and Iwas a Civil Engineer for a global consultancy firm. However, even thatwas not going to cover the bills. As our free time was precious, wewanted something that would enable us to earn money for our

forthcoming wedding without encroaching on our family life…and then we found Kleeneze!

We worked out that if we earned just £50 a month between starting our business and the day of ourwedding, we wouldn’t have to ‘find’ the money to pay for our wedding cars or the wedding cake (fairly keythings for a wedding!). However, we were soon earning £50 a week just by delivering and collectingcatalogues in our spare time and realised the gift of Kleeneze was far greater than we imagined.

We plugged into as many events as we could, used the knowledge and support of our success line and as aresult, we were able to increase the budget for our wedding but more importantly the bills were alot smaller!

The one thing we hadn’t budgeted for at the timewas a honeymoon after the wedding, but then - asif by magic (or perhaps the law of attraction) -Kleeneze announced that the departure date for theAutumn Destination (Cyprus) was the day AFTERour wedding! We had been given an opportunityto go on a honeymoon courtesy of Kleenezeand we set about doing everything we could toget there.

However, we were so focused on going to Cyprusthat we failed to focus on the things that wereactually going to help us get there! As a result wemissed out, which was a massive blow to both ofus. Neither Shanade nor I are used to failure and tomiss out on Cyprus was a big wake up call for us. Itwas from that point that we really started workingon our personal development and looking to builda strong long term income, still part-time around

Hong Kong here we come!

51

our full time careers and growingfamily, (Shanade had just foundout we would be expecting oursecond child).

In February 2010, the office I wasworking in was forced to close due tothe economic downturn and I decidedit was time to ‘sack the boss’ and runour Kleeneze business full-time.Shanade was due to start maternityleave in May so we very quickly had toreplace my income and help top upShanade’s maternity pay too!Fortunately we already had a greatsource of income from our Kleenezebusiness, and with the extra hours I could nowcommit, there was very little for us to worry about.

Since our disappointment at not qualifying forCyprus, we have viewed the Conference Destinationsas rewards for building a successful business andthis year we have been rewarded by Kleeneze with a5-star trip to Hong Kong! This didn’t happenby accident.

One of the biggest lessons I learnt from Cyprus isthat sometimes in order to take two steps forwardyou have to first take one step back. That way youcan see more of what lies in front of you, more ofthe horizon, more goals and targets to aim for. Welearnt to focus on the things that would help us getto the next target and put into action 90 day plansthat we ACTUALLY followed for 90 days. Thissounds obvious but too many people give up ontheir plans because they don’t see the results fastenough. The key thing with plans is that you haveto follow them through to the end before you canjudge if they have been successful! If you’ve doneeverything that your plan said, I guarantee that youand your business will have moved forward and willbe more successful than it was before you startedthe plan.”

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In 2010, Kleeneze hit the road withKleeneze LIVE! in the first tour of itskind. The seven summer events werea huge success – launching atWarwick University and culminatingwith the massive Showcase inBirmingham in September.

There were 20 speakers from allacross the Network who travelled to give their trainings at the regional events. They spoke on a range ofsubjects including how to get you and your team to Gold Distributor and out to Hong Kong at the sametime; High Performance Retail Habits – how powerfully presenting can maximise your retail; sponsoring andimmediate activity – making it happen for your business now; and the compound effect of daily activity –using that ‘slight edge’ to succeed.

There were surprises along the way too, as Kleeneze launched the Ezecook book, High Performance RetailHabits and the Christmas Catalogue at the various events!

“We know our own team have gained an awful lot from the whole Kleeneze LIVE! process, both those whoattended today and for the rest of the team attending prior events across the U.K. Thanks again to the teamfor another eleven out of ten event.Nigel and Sheila Fowler, Senior Distributors and Bradford Kleeneze LIVE! attendees

NEWS ENTERPRIZE COMPANY MAGAZINE

KLEENEZE ON THE ROAD!

53

“What a great day! Our team had two distributors who only joined a few weeks ago and a guest. What anintroduction to the world of Kleeneze. We couldn’t have wished for better training. Thank you to everyonefor bringing it all together.”Jim and Jane White, Bronze Executive Distributors and Falkirk Kleeneze LIVE! attendees

“All the speakers were amazing, inspirational, and knowledgeable. I came away so enthusiastic, I immediatelywatched the High Performance Retail Habits DVD and will definitely be giving it a go. We need theseconferences and training seminars to keep us on the right track and it helps so much hearing of otherDistributors’ success. The whole room was buzzing. Well done Kleeneze yet again for a fantastic day.”Hilary and Chris Green, Silver Distributors and Runcorn Kleeneze LIVE! attendees

“What a show. That was one of the best things we’ve been to. The atmosphere and the speakers werebrilliant. More of the same please!”Pete and Joyce Rowe, Senior Distributors and Thurrock Kleeneze LIVE! attendees

Kleeneze LIVE! has really got me all tuned in and excited about our business. Since the day, I have put a 90-day plan together that is helping me to do more activity. It gives me the feeling of being committed to mybusiness, not just involved in it, and I would recommend it to anyone.”Cindy Brown, Bronze Executive Distributor and Warrick LIVE! attendee

KLEENEZE LIVE! XMAS SHOWCASE AND GALA DINNERTalk about going out with a bang! The Kleeneze LIVE! tour culminated withan incredible Showcase at the National Indoor Arena in Birmingham. 4,000Distributors attended to launch the official Christmas season.

The day kicked off with a breathtaking performance from Britain’s Got Talentsuperstars, Diversity, and just when we thought it couldn’t get more exciting,what had been billed as a mystery launch turned out to be the next KleenezeDestination – NEW YORK! (See page 56).

The day was jam-packed full of training on how to make your Christmas andlifetime goals come true and ended up with a lively party at the ICC in theform of the Gala Dinner. It was the perfect end to the perfect roadshows. Rollon 2011!

2011 EVENTS THAT ARE SET TO SHAPEYOUR KLEENEZE BUSINESS8 January Kleeneze LIVE! 2011 – New Year Launch – HALL 3, the ICC,

BIRMINGHAM

5 February Kleeneze LIVE! On Tour – RED COW MORAN HOTEL, DUBLIN

5 March Kleeneze LIVE! On Tour – STONELEIGH PARK, WARWICK

9 April Kleeneze LIVE! On Tour – THE LANCASTRIAN SUITE,NEWCASTLE

7 May Kleeneze LIVE! On Tour – THE BRISTOL HOTEL, BRISTOL

4 June Kleeneze LIVE! On Tour – THE DW STADIUM, WIGAN

25 June Kleeneze LIVE! On Tour – MACDONALD INCHYRA GRANGEHOTEL, FALKIRK

10 July Kleeneze LIVE! On Tour – BLUE MOUNTAIN GOLF CLUB,BRACKNELL

23 July Kleeneze LIVE! On Tour - RED COW MORAN HOTEL, DUBLIN

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In September 2010, Kleeneze ran a competition the scale of which had never been seen before. In the threePeriods leading up to the Showcase, tickets were placed in the draw for Distributors who had moved up theSales Plan. The higher you climbed, the more tickets were placed in the draw. The prize was a Mini First!

And the winner was GP Annette Bradley!

“When my name was called, I was just in a state of shock,” Annette told us. “Really complete disbelief. Inever win anything! In nearly 60 years, I can’t even remember winning a raffle! I had been thinking this time,though, ‘you are going to win it, you are going to win it’ so maybe that did make the difference!

I started my Kleeneze business in July 2008 after being ‘worked on’ for 4 months by my daughter andattending the Summer Showcase with her. At that time I had been a full-time GP for 30 years. We hadopened a second surgery 6 years earlier and had increased our list size quite rapidly without increasing ourmedical manpower and I was finding it difficult to cope with the workload.

Looking at how pressurised my life was becoming, I’m sure most people would think that I must have beenmad to even think about taking on another commitment and I was sceptical about what my daughter wastelling me about the Kleeneze opportunity. I was thinking about becoming a member of her team to try tohelp her and also wondering if I could last out in the practice, until I was 60 and eligible for my full pension,so I went along to the Showcase to see what it was all about for myself. I came away convinced that it was areal opportunity and that there was also a chance that it could provide me with some choice over how long /how much I remained involved in the practice – so I took the plunge and signed up!

I carn’t believe I won a car!INSPIRATION ENTERPRIZE COMPANY MAGAZINE

55

I obviously had very limited time available but found that once I had overcome the initial nerves and self-consciousness about putting the catalogues out on my own that I really enjoyed it. The exercise, thinkingtime and the opportunity to deal with people on a different footing was very nice.

My retail has been worked around a very busy schedule and has made steady progress. In just under a yearfrom starting out, I got my first team member from a ‘wanted’ flyer and really caught the bug! I got soexcited I was talking to everyone about what I was doing (including patients!) and within another couple ofmonths had a team of 5. I have now just reduced my involvement in the practice to working 3 days/weekand have every intention of retiring at the end of November!

Now I’m definitely going to be saying to myself, ‘you are going to New York’!”

[Annette went on to qualify for Hong Kong the month following the showcase! - Editor]

YOU CAN WIN A MINI TOO!The new Mini First incentive means that if you hit the Bronze Executive Distributor level and hold it for 10 outof 13 periods, you’ll drive away in a brand new Mini First. Your Mini First will come complete with Kleenezebranding and also allow you to add your personal contact details.

SED INCENTIVE• Hit SED Level (5 Gold Distributors wide)

• Hold for 10 Periods out of 13 Periods

• Qualify for a 3 Series Coupe OR a BMW Z4 or‘take the money’ - £25,000

PREMIER INCENTIVE• Hit Premier level (5 Bronze legs)

• Hold for 10 Periods out of 13 Periods

• Qualify for a 5 Series BMW or a 3 Series convertible or‘take the money’ - £30,000

NEW MINI INCENTIVE• Hit Bronze Executive Distributor level

• Hold it for 10 out of 13 Periods

• Qualify for a Mini First complete with Kleeneze branding, which you canadd your contact details to

NEW CAR INCENTIVES

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You can!! The Kleeneze Destination 2011 is the amazing cityof New York!

From Thursday 10 November until Wednesday 16 November2011, qualifying Distributors will be staying in 5-star luxury atone of the world’s finest hotels, the Waldorf Astoria; eating inthe best restaurants and enjoying a millionaire’s lifestyle in one ofthe most vibrant, colourful and exciting places on the planet.

BE THERE!Qualification for this Kleeneze incentive is open to the entire network,and will consist of two qualifying groups; the TOP QUALIFIERSGROUP, and the MAIN GROUP:

Top qualifiers (see qualification criteria) will enjoy an extra VIP night inNew York – with dinner in Times Square, a VIP helicopter ride over thecity, and lunch at the diner where Harry met Sally!

The Main Group arrives a day later to join them for an action-packedprogramme. Together you will see the main sights of this amazing cityincluding the Empire State Building, Statue of Liberty, ChryslerBuilding, the theatres of Broadway and Madison Square Garden!

Qualification starts in Period 10, 2010, and finishes in Period 9 2011,and allows any distributor in the Kleeneze network to qualify – sowhat are you waiting for?!

IF YOU CAN MAKE IT THERE, YOU’LLMAKE IT ANYWHERE. IT’S UP TOYOU - NEW YORK, NEW YORK!See www.newyork2011.co.uk for all the details andqualification criteria.

Want to be a part of it?NEWS ENTERPRIZE COMPANY MAGAZINE

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It’s not just the country’s debt that’s rising – more and more people are seeking help for their personal debtsevery day and it doesn’t look set to slow down over the next year.

Tax rises and redundancies are mainly to blame for the rise in bankruptcies and IVAs (Individual VoluntaryAgreements), but many would prefer a third option if it were available. And it is…

“We joined Kleeneze in May 2010 and cannot believe how our liveshave changed. We are a very positive couple and believe thateverything happens for a reason, but when the economy started todrop we realised that our import business that we had set up threeyears previously was starting to fail, like most people we took outextra loans and used all of our savings to carry on living.

Bills soon started to pile up and our money was running out. Thefinal straw was when at Christmas time we couldn’t afford to buypresents for the family this hurt me terribly, my family understood,but how could we not get anything for my young nephews. Theworst humiliation came when my brother said he would wrapsome of the presents that they had brought for the boys up andput our names on the gift tag.

This was done from the bottom of his heart, but it broke mine.

We both swore we wouldnot be in the same position

come Christmas 2010. As we had worked for ourselves working for anemployer was not something we wanted to do, but then we mightnot have a choice. Then one day we answered an advert in the localpaper. It was the best decision we have ever made.

We had to borrow the money to start up with, but we knew that wewould soon be able to pay it back. It took us seven weeks.

The future is starting to look good again. We can now see a light atthe end of the tunnel. We know that this business and Kleeneze willhelp change our future for the better. Like it has done for so manypeople in the company already.”

Janette Marley and Tony Brown

A SOLUTION TO THE SQUEEZECOVER STORY ENTERPRIZE COMPANY MAGAZINE

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“Melissa and I joined Kleeneze in June 2007. We hadhuge debt problems at the time and needed to urgentlyincrease our income. We were even consideringbankruptcy but this would almost certainly mean losingour home and with four children to consider this wassomething that we just could not allow to happen.

We had got into debt because some investments we hadmade in property abroad had gone badly wrong. At thesame time my previous property letting business in the UKhad begun to struggle. We were in debt for around£60,000 in the UK and this did not include our mortgageon our home or our property debts abroad.

When we took the decision to join Kleeneze we were justabout coping with servicing these debts but we knew wecould not sustain this for long.

We threw everything at it from the word go. Althoughour aim was to build a team, doing more retail wouldmean that value would be added to our cheques. With this in mind we decided that I would build a largecustomer base and be responsible for most of the lead generation and Melissa would team build around herpart time job and looking after the kids, the youngest being just three years old at the time. This workedreally well for us and within three periods we were earning as much from Kleeneze as we were from myexisting business. At this point I took the decision to wind up the property letting and devote all of the timesaved to pushing Kleeneze even harder. Melissa had already begun to recruit Distributors on a regular basis

and our income was growing every single period.

We qualified as Gold distributors exactly 1 year after joining and thenqualified for Vienna. By period 11 2007 our income cheques hadtopped the £3,000 mark, still as Gold Distributors, we were retailingover £6,000 per period and still recruiting regularly. We had alsoworked very hard on consolidating our debts. Although much of ourdebt is still there our financial position is now very stable again thanksto Kleeneze.

If we had not got into such difficulty we may never have re-joinedKleeneze so whist it was a very stressful and challenging time for usboth we are glad that we went through it as now we can say withabsolute certainty that we will be financially secure in the future.”

Ian Slade and Melissa Squires

For more details, contact your local distributor:

How much does it cost to join?For a small investment you will receive everythingyou need to get started.

Your Business Kit includes:• Business Manual• Retailing and Sponsoring DVDs• Catalogues• Extras (including all you need to get going)

You can get your initial investment back within thefirst four weeks simply by retailing!

Kleeneze offers stability and gives people the chanceto get their lives back on track through hard work.Working at their own pace, full-time, part-time oreven in their spare time, amazing, yet realisticincomes are available for those looking for a newchallenge.

Distributors can earn anything upwards of £50 aweek, and an annual income of £40,000 is easilyachievable. The most successful network heads canearn in excess of £400,000 per annum, so the skyreally is the limit.

560-811-70

Order code: 08117

Statutory wealth warning: It is illegal for any promoter or participantin a trading scheme to persuade anyone to make a payment bypromising benefits from getting others to join in a scheme. Do not bemisled by claims that high earnings are easily achieved.

Would you like the freedom of being your own boss?With the Kleeneze Opportunity, you’ll benefit fromchoosing your own hours, working from home, fantasticsupport and training, and many rewards and incentives.

If you are prepared to work part time or full timeyou can earn a substantial monthly income or anaddition to your current income. We offer superbrewards with the support that you need to develop your own successful business.

experiencethedream

foryou?isit• If you want the flexibility to earn

what you want, when you want• If you want to spend more time

with your family• If you want the freedom to

choose when you work• If you want to make new friends

while you build your business

Redesign your life

Realise your true potential

Redesign your life

Realise your true potential

Be your own bossBe your own boss

Kleeneze Enterprize Magazine Autumn/Winter 2010

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Transcript of Kleeneze Enterprize Magazine Autumn/Winter 2010