Kjus Årskatalog 2009

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follow your passion

Maximum freedom of movement, lightweight and optimum body temperature regulation. These characteristics distinguish all KJUS products.

0029_0097_KJUS_Magazin_09_10_Inhalt.indd 3 10.07.2009 14:51:41 Uhr

follow your passion


Editorial

The KJUS Brand

KJUS & Bode Miller

In focus: Jean-Claude Biver

Mountain Lifestyle

Skiwear Collection

In focus: Lucas Swieykowski

Spirit Collection

KJUS Owners Club

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The world has changed. The time of excess and un-bridled appetite for more has gone. Superficial luxury is rapidly falling out of favor. A new value sys-tem is on the horizon. It focuses on sustainability. True depth instead of superficial pettiness. Emotion-al content instead of the mere material satisfaction of one’s desires.

What remains is an appreciation for the finer things. But one approaches them from a different perspec-tive. Becomes more aware of their beauty. Recog-nizes their inner value. Ownership is not the motiva-tion, neither is prestige. Instead, the message of the product takes center stage. It is expressed in its quality, its character, and its vibrancy. Be it a watch, an automobile or clothing.

The KJUS message is wellbeing in the great out-doors. The intense mountain experience. The feeling of freedom. The allure of expanding your horizons. The essence of the KJUS brand is the attitude to-wards life it expresses. It is based on the values that made KJUS strong. Professionalism, attention to detail, unwillingness to compromise. KJUS appeals to people who share this attitude.

KJUS remains true to itself. Consistently following the path it has chosen. Now more than ever: Out-standing quality is our top priority. In the product. In our service. KJUS is a strong partner for strong partners. Success is based on concerted effort. On common objectives. On proximity to the market. This is where a mountain lifestyle starts. KJUS interprets

ONWARd TO REAl vAlUES

KJUS coUntS on SUStainability, emotion, honeSty.

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didi Serena, President, CEO and mentor of the KJUS brand

this trend as a return to authenticity. To reality. But at a higher level of quality. Honesty is a good fit for this lifestyle. More so than it seems. Understate-ment as an expression of class. KJUS consistently follows this line. The same attributes for ski collec-tion made to wear on the mountain as Spirit collec-tion for before and after skiing: comfort, softness, lightness.

KJUS never stops. There is always something that can be improved. In terms of performance. In terms of weight. In terms of design. Top athletes set the standard. They are constantly trying to outdo them-selves. This, too, is a lasting value at KJUS.

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The explorer who goes his own way.wiThouT compromise.


A logo. Simple. Elegant. Dynamic. Orange, white, black. You know what it means. What it stands for. It sets you apart from the masses. Differentiates you. But it also creates a bond. Brief eye contact. A spontaneous understanding. Unspoken, yet unmistakable. You are one of us? So am I.

The logo is an expression of a shared demand: For life. For the sport. For the quality of a product. For the functionality of clothing. The expectation is uncompromising skiwear. It is reflected in the performance of the skiwear. Comfort, protection, freedom of movement. The functions are neither new nor unusual, but perfecting them is. This is objective for KJUS. Disciplined. Passionate. Tireless. Performance is not just a matter of material

and design, it is also based on passion, ambition and the labor of love. It seems as though these values are quantifiable in the

product. Measurable. Tangible. And it is. The perfect product is the result of a philosophy, an attitude, a mentality. It can only be created if everything is just right. When not just the head is involved, but also the heart. The way it is with KJUS.

The logo takes a new form in the current collection. Threedimensional. Expressive. Razorsharp lines define its contour and character. A master piece of craftsmanship. 14 steps for every logo. 18 minutes of precision work. Too elaborate, you might say. But KJUS knows no other way. Because striving for perfection does not allow for compromise.

The logo is The brand

STRENGTH.EXPRESSION.PURPOSE.

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KJUS rider Bode Miller is a legend on the international skiing circuit: fast, successful, freedom-loving, close to nature. But also independent, forceful and spontaneous. Christoph Frutiger and Brett Rapkin have made a new movie about him, revealing an open, pleasant and profound person.

Filmmaker Christoph Frutiger was amazed. Here was one of the best skiers of all time, in his motor home sitting in front of a game console, holding a guitar. And taking great pleasure in the rocking tune he was eliciting from the instrument. “Like a big boy who is just enjoying life,” says Frutiger.

This is how we know Bode Miller. On and off the slopes. Different. Exciting. Playful. Uncompromising. Forceful. And successful: world champion, world cup victor, Olympic medalist, serial winner in the world cup.

With body and soulBut Bode Miller is also an “open, pleasant, profound and grounded person.” That is how Christoph Frutiger came to know him. The renowned Swiss outdoor and stunt filmmaker (involved in the last three Bond movies, among others) paid him a visit at the FIS ski races in Adelboden, Wengen and Kitzbühel. Working with American director Brett Rapkin, he has made a short documentary film that portrays the person behind the skiing legend.

Those who want to experience the skiing circuit and its protagonists up close have to cross some hurdles. And that is not a simple task. “Without the help of Team America, we would not have gotten access to the training area so easily,” Frutiger says in retrospect. “But Bode and his team were very supportive.”

Bode Miller took the movie team on an exciting journey; Interviews on the ski lift. Access inside his motor home and into his own per-sonal world. The result are images and a side of Bode nobody has seen before. However: Those who want to accompany the skiing star, up close and personal, have to brace themselves. They need a large dose of flexibility. They have to get involved with Bode Miller. He has a big heart and can hardly bear to refuse an autograph. He takes time for his fans. Keeps a cool head. Even in the midst of major commotion and stress. And he is always there for his Team America of around eight members. There he is the boss and friend all rolled into one. He takes time for his people. Looks after them. “Like a circus director who loves his company with body and soul,”

BODEMILLER

The Man Behind The legend.

Christoph Frutiger

renowned Swiss outdoor and stunt filmmaker

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Time for soul-searching.Bode Miller shortly before the

lauberhorn run in Wengen.

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KJUS & bode miller –a shared passion for the sport of skiing

KJUS has been the skiwear sponsor for Bode Miller and his Team America since the fall of 2007. during the 08/09 World Cup skiing season, the KJUS camera team of Christoph Frutiger and Brett Rapkin fol-lowed Team America and recorded Bode during his everyday life. A fascinating film with exciting discus-sions about the World Cup skiing circuit, ski racing and Bode’s philosophy about ambition, knowing your limits, risk, fighting hard and about the constant challenge of living this philosophy.

KJUS is also demanding and strives to set new standards. To remain uncompromising in terms of esthetics and functionality of skiwear and sports wear.

This film shows passion for the sport of skiing in its raw form. It is dedicated to all friends and partners of the KJUS brand.

Watch it noW – doWnload From WWW.KJUS.com

follow your passion!

says Christoph Frutiger. He learned that from his parents. At home, Bode and his three sisters had plenty of company from their peers. Because it “smelled a bit more of freedom” at their house. And of true solidarity.

We have to look after each otherAnd that remains to this day. What many don’t know: In the immedi-ate vicinity of his parents’ house, Bode has bought a farm engaged in organic agriculture. The proceeds go to his Turtle Ridge Foundation for the welfare of children. Bode Miller does a lot for the community. He says: “We have to look after each other.”

But professionalism never falls by the wayside. Christoph Frutiger had the chance to experience that. “Bode is very aware of his body and his limits. Where others take their training to the extreme, he knows how far he can and wants to go.” Or when he wants to dance through a quick slalom after a downhill training run. Which happened in Kitzbühel. After the second downhill training run he had enough of the fast tempo. Bode wanted to add a slalom run in the neighboring village. The message came by SMS. The film crew had to act quickly. They packed their things and were able to get breathtaking footage of Bode between the poles.

Typically Bode. Unconventional. Spontaneous. direct. Filmmaker Christoph Frutiger says: “Bode Miller is anything but a superficial partygoer and small-talker. What he says and does is meaningful.” At the end of last season, the world learned of his one-year-old daughter. He left the skiing circuit even before the season finals to spend time with his daughter. Over the long term, racing is difficult when you would rather be somewhere else entirely. Bode Miller has more than 360 races behind him. Not that he lost his appetite for the sport. Skiing will always be a part of him. But: He needs a break. Maybe forever. One thing is for sure: He wants to spend more time with his daughter. To be there with her. See her first steps. Hear her first words. Take responsibility. Enjoy life and his good fortune. Just as he has always done. And if he says goodbye to racing forever, that has positive aspects – he would have more time for KJUS…

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It was entirely unknown just a few years ago. One brand of watches among many. Until JeanClaude Biver came along. He made the Hublot brand what it is today. He told a story. An excellent and compelling story. It began with an idea. JeanClaude Biver approached the watch from an entirely new perspective. In recognition of the great history of the watchmaker’s art in Switzerland. But also looking forward. The essence of the Hublot brand is the link between yesterday and tomorrow. Fusion is what the godfather of Hublot calls it. It leads people into the future. That is the message of the Hublot brand. And its unrivalled success. It is based on passion. Discipline. Performance. JeanClaude Biver: “First of all, hard work. Then hard work. Followed by more hard work. Then creativity. Support from partners. And finally, you also need just a pinch of luck.” Today, Hublot has achieved cult brand status driven by passionate consumers. Just like KJUS. Because the brand message is conveyed through the product. Consistent and lineal. That forms a bond. The successful fusion of tradition and vision creates common ground between Hublot and KJUS.

“The MosT iMporTanT eleMenT oF a brand is iTs Message.

We are noT Merely selling a prodUCT, bUT a philosophy.”

JEANCLAUDE BIVER

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JeanClaude Biver,Top manager in the Swiss watchmaking industry. He has been managing the Hublot brand of luxury watches since 2004.

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SKiing iS an attitUde toWardS liFe. QUality oF liFe. living. no more. no leSS.


not only can KJUS deSign be Seen, it can be experienced. it oFFerS Wellbeing throUgh Warmth, lightneSS and comFort.


at KJUS, a prodUct earnS a KJUS logo only iF We can bacK it Up one hUndred percent.


Maximum freedom of movement, lightweight and optimum warmth. KJUS tirelessly pursues the ideal of uncompromising skiwear. And consistently sets new standards. SAlT&PEPPER is the latest example. The design is modern yet timeless. It gets noticed, but never appears intrusive. like Audi automobiles. KJUS SAlT&PEPPER. The contemporary interpretation of the KJUS spirit.

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Emotional design, quality, environmental awareness. Audi knows how to harmonize current needs. And consistently sets new standards. The Audi Q5 is the latest example – a perfect combination of efficiency and driving pleasure. It is sporty yet sensible. Convincing rather than seductive. like KJUS brand ski-wear. The Audi Q5. The first sports car among SUvs.

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Is skiing just a sport or is there more to it? In case of surfing, this question is easily answered: The sport has long become a global lifestyle. It is expressed in fashion, music and architecture as well as offering fertile soil for countless brands. Surfer or non-surfer: Everyone is invited to partake in this attitude towards life.

Is there a Mountain lifestyle just like there is a Beach lifestyle? The answer to this question is not so readily apparent. One thing is for sure – the mountains have always exuded an almost uncanny allure. But does that mean a typical Mountain lifestyle has devel-oped and spread into the cities?

There has been movement in the mountain world for a number of years. Urban dwellers are discovering the revitalizing side of the Alps. The mountains as a source of energy. As a counterpoint to hectic everyday life. As a place to let go and feel good. The peaks have been conquered via the most challenging routes. A good de-

cade later, the pioneers are followed by the bon vivants. In search of the Mountain lifestyle. In search of real, honest feelings.

The new Mountain lifestyle is also apparent in architecture. It combines modernity with regional charm. Nature becomes part of the architecture. Generous glass façades bring the spectacle of nature inside. Wood and stone build a bridge between modernity and an affinity for nature. Clear lines and a modern design are skillfully combined with local craftwork. Fresh spring and glacier water flows in the spas. Authentic recipes celebrate fresh foods from the region.

The signs that a new Mountain lifestyle is emerging are multiply-ing. An awareness of the simple, the authentic, the natural. The enjoyment of nature and the wish to preserve it. The mountains as a source of energy, harmony and vision. The combination of sports and pleasure.

MOUNTAIN lIFESTYlEnatUre deSign WellneSS

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MOUNTAIN lIFESTYlE

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COllECTION 09/10KJUS SKiWear

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At KJUS, “uncompromising skiwear” stands for what your skiwear should offer: uncompromising protection, warmth, comfort and maximum freedom of movement.

Jackets and pants should fit perfectly in terms of material and cut. Passion. Striving for perfection. Thriving where people are at work with body and soul. The way it is with KJUS.

You will find the complete collection at www.kjus.com.

COllECTION 09/10

lS15-204.20600lAdIES SAlT&PEPPER Jacket

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lS15-206.21500lAdIES NEW WAYS Jacket

lS30-203.21500lAdIES AlUA Jacket

lS15-204.20600lAdIES SAlT&PEPPER Jacket

lS15-203.10000lAdIES SCAlA Jacket

lS15-210.10014lAdIES SElECTION Jacket

lS15-205.10000lAdIES FAMARA Jacket

lS15-211.30100lAdIES FORMUlA Jacket

lS25-219.10000lAdIES SIGNATURE Shirt

lS25-220.10000lAdIES lEGENd Shirt

UncompromiSing SKiWear

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“The silhouette is important, the length needs to be right. Pants have to fit perfectly. Women want to look good when they go skiing.” Michaela Gerg-leitner, former ski racer.


lS20-204.20600lAdIES FORMUlA Pants

lS20-203.30100lAdIES AdRENAlINE Pants

lS20-207.10000lAdIES SEQUENCE Pants


“The silhouette is important, the length needs to be right. Pants have to fit perfectly. Women want to look good when they go skiing.” Michaela Gerg-leitner, former ski racer.

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MS15-229.50500MEN SAlT&PEPPER Jacket

MS15-208.10000MEN lIBERTY Jacket

MS25-203.23000MEN MISSION Shirt

MS15-209.30100MEN FORMUlA Jacket

MS25-211.30100MEN lASER Shirt

MS15-207.10000MEN XENON Jacket

MS15-204.23000MEN SONIC Jacket

MS25-206.10000MEN AvIATOR Shirt

MS15-202.15000MEN PHANTOM Jacket


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MS20-213.31000MEN PERFORMANCE Pants

MS20-203.50500MEN AdRENAlINE Pants

MS20-205.30100MEN FORMUlA Pants

“Freedom pure. Simply ingenious. KJUS is the technology leader. Stretch fabric that is nevertheless windproof, lightweight and warm. That is what KJUS means to me.” daniel Mahrer, KJUS test skier.

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lIGHTWEIGHT SYSTEM


MS15-206.50500 MEN CUBE SHEll Jacket

MS15-223.15100 MEN WAlKER Jacket

MS20-204.15100MEN MOTION SHEll Pants


lIGHTWEIGHT SYSTEMIn the area of functional clothing, KJUS takes the different needs of skiers into account.

A skier customizes his wardrobe depending on personal needs for warmth. The KJUS lightweight System includes the MEN CUBE SHEll jacket made of 4-way stretch and 3-layer material,

the MEN WAlKER jacket made of 60 g Primaloft® Sport and the matching MEN MOTION SHEll pants with a removable liner made of Fieldsensor material.

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He stands at the very top. The abyss before him. Snow-covered precipices. Crevasses. Rock spurs. Ice-covered rock. Nothing, but mountain. Unpredictable. dangerous. Enticing. Adrenalin pulses through his body. But he remains completely calm. And then the moment arrives: He hurtles down the slope and is free. As free as a person can be. For lucas Swieykowski, this is pure happiness. The extreme skier has made freeriding his life. He has fulfilled his life dream. Time and time again, he tests his own limits. He wants to go further and further. Always searching for an even better line, an even more audacious jump. driven by inner energy recipro-cated by the mountain. Risk is his constant companion. lurking in unstable snow cover on the slopes, hidden in cracks, in the rock. Every movement, every turn, every sweep must be precisely cal-culated. lighting-quick decisions are essential for survival. The freerider sets his own limits. He bears full responsibility for all he does. Including his equipment. lucas Swieykowski wears KJUS.

“Freeriding iS the UniQUe Feeling oF being abSolUtely Free. one With the

moUntain. Freeriding iS my liFe.”

lUCASSWIEYKOWSKI

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lucas Swieykowski


They love The freedom. relying on high qualiTy and performance.


MS70-206.15000 MEN X-Glove

lS70-204.10001lAdIES J Mitten

MS70-207.15000MEN FUTURE Glove

MS70-203.15000MEN RAdICAl Glove

MS70-206.15000

lAdIES ARCTIC GloveShell: 100% sheepskinPalm lining: 100% Chamudelining: PolyesterInsulation Primaloft® OnelS70-209.10000

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You love the feeling of butterflies in your stomach. The challenge of the precipice. Weightlessly gliding through new fallen snow. But you also have other concerns. Safety. Comfort. Style and elegance. Perfection is when it all comes together. You are living out your desire to move. Your playfulness. Your temperament.

You have high standards. You like to combine beauty and comfort, along with function. This is why you won’t wear just any glove,

but one that caresses your skin, keeps you wonderfully warm and allows you to maximum dexterity.

The Arctic Glove shelters your hands. As nice to wear as it looks. Premium craftsmanship. Maximum comfort and optimum free-dom of movement. The softest leather for the harshest conditions. A glove so light, you can barely feel it. Just a puff of sensuality.

COMFORT, STYlE & ElEGANCE

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lS65-204.20100lAdIES ICE FOX Beanie

lS65-202.10000lAdIES vISOR Beanie

US65-207.15000UNISEX TRIPlE lINE Beanie

US65-202.31000UNISEX KJUS Beanie

US65-203.10000UNISEX KJUS Headband

US65-213.10000UNISEX WAFFlE Beanie

US65-210.15000UNISEX lEGENd Beanie

US65-215.30100UNISEX STRUCTURE Beanie

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CHARM & vITAlITYYou have a mind of your own. And a lot occupies it: Imagination. Self-confidence. Ideas. Sometimes a bit of mischief. But also: A sense of esthetics. Appreciation for sophistication. The enjoyment of fine details. vitality. And you like to show it.

You are the individualist who goes her own way. Run-of-the-mill is not your style. You like colors as bright as life. And fashion that

suits you. Exciting, but not agitated. Radiating charm and person-ality. Coolness and warmth. Inside and out.

You wear the ladies Snowdance beanie. Coarse knit, yet fluffy and soft. Wonderfully cuddly thanks to the fleece liner. It warms your head and also your heart. A hat like a smile.

lAdIES SNOWdANCE BeanieMaterial: 100% polyacrylicslining: Microfleece lininglS65-201.20600

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a moUntainoUS region in central norWay, deeply covered in SnoW, comeS to liFe. the Spirit collection preSentS itS beSt Side to the KJUS photo creW.

A glorious winter landscape. The Jotunheimen mountain range with its snow-covered peaks and breath-taking glaciers is so close you could almost reach out and touch it. Unspoiled nature as far as the eye can see. The perfect backdrop for the KJUS Spirit Collection.

lasse Kjus is there. Fredrik luytkis. Anja Alme Gardli. lucas Swieykowski. With his single-engine Cessna, lasse has flown the crew into the mountain landscape under the spell of an arctic winter. Eidsbugarden is what they call this place. A few shacks. A small hotel. No other traces of civilization. Nothing but sky and snow. The KJUS team riders are in their element. Ready for the photo shoot. Photographer Sindre Kinnerød measures the light. They are ready to begin.

SPIRIT COllECTION

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MC15-205.15100 MEN TORERO dOWN Jacket

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MC15-205.15100MEN TORERO dOWN Jacket

MC35-207.18800MEN SANdER CASHMERE

1/2 ZIP Pullover

MC15-201.15000MEN YOdA dOWN Jacket

MC35-218.15000MEN FIRE 1/2 ZIP Pullover

MC35-211.15100MEN CHIllI Pullover

MC45-204.30100MEN MUSTANG Hoody

Style SportineSS QUality color Warmth lightneSS

SPIRIT COllECTION

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The first pictures are taken in glorious weather. In the warm light of the evening sun, the beauty of the Spirit Collection really comes into its own. Then, night falls. The temperature drops. Wednesday, March 11: An early start to the day. Sindre knows no mercy. He wants to capture the morning light. The day is long. Supported by a small group of local helpers the team gives it their all. The good mood among the partici-pants shows in the photos. The KJUS Spirit is alive: Not only in the new Spirit Collection, but also in the hearts of the crew. It is a good day.

Thursday, March 12: Gray-black clouds in the sky. Heavy snow flurries. A cold wind. KJUS weather. A final effort by the team. Then the photo shoot is complete. They head back south towards Oslo. Eidsbugarden falls back into its late winter sleep.

tUeSday, march 10, in the aFternoon

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lC15-201.30000lAdIES lAvA dOWN Jacket

lC35-202.15000lAdIES SUAvE dANCE CASHMERE

Jacket

lC15-205.20600lAdIES dElIA dOWN Jacket

lC15-206.15100lAdIES dElIA dOWN Coat

lC35-201.10000lAdIES MIlK&SUGAR Jacket

lC45-204.30000lAdIES MUSTANG Hoody

Style SportineSS QUality color Warmth lightneSS

SPIRIT COllECTION

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WELCOME TO THE KJUS OwnerS ClUbThe KJUS Owners Club gives you exclusive access to the fascinating world of KJUS. As a passionate skier, you are number one at KJUS. We invite you to learn more about the KJUS Lifestyle in the KJUS Owners Club. Receive inside information. Take an exclusive look behind the scenes at KJUS and make new friends at exciting KJUS events. A new, fascinating world of KJUS is waiting for you!

They live the KJUS Lifestyle, wearing KJUS “uncompromising skiwear” with conviction and passion.

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WELCOME TO THE KJUS OwnerS ClUb

MeMbership beneFiTs

–ExclusiveKJUSclubmemberonlyevents

–TheKJUSGolfTrophyTournament

–“Meet&Greet”eventswithLasseKjus andBodeMiller

–KJUSWorldMagazinehomedelivery

–Limited-editionproductoffers

... andmuchmore

Join the Club – your no-obligation membership is free. register today. we are looking forward to meeting you!

WWW.KJUsClUb.CoM63


the KJUS team riderS.they live For their paSSion.they love the Freedom.


Masterhead «KJUS WORLD» is dedicated to all partners and friends of the KJUS brand.Editor LK International AG, Atrium, Gewerbestrasse 11, 6330 Cham, Switzerland, [email protected], www.kjus.comFilm Christoph Frutiger, Switzerland Photos Sindre Kinnerød, Flash Studio, www.flashstudio.no, Norway Thomas Ulrich, www.thomasulrich.com, Switzerland syn für gestaltung, www.synbol.ch, Switzerland Tschuggen Grand Hotel, ArosaSkiers Lasse Kjus, Fredrik Luytkis, Anja Alme Gardli, Lucas SwieykowskiSpecial Thanks Hublot SA, Nyon, SwitzerlandConcept WVC Communications AG, 8608 Bubikon, Switzerland, www.wvc.chText Martin Bucher, verbung GmbH, Switzerland Walter Kern, 8005 Zürich, Switzerland textatelier.ch, Peter Bader, 2502 Biel, SwitzerlandInterviews LK International AG, SwitzerlandPrint shop Color Gruppe, 81379 München, GermanyCopyright © LK International AG, 2009


KJUS

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Kjus Årskatalog 2009

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Transcript of Kjus Årskatalog 2009