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Transcript of KITE Kommunikation
Mission of KITE Kommunikation is to help our clients in discovering all the potential business opportunities of Russia.
Our services are based on an insider knowledge and understanding of issues and differences of the Russian market that can affect a foreign business.
Thus, with the highest level of professionalism and experience we provide customized and result-oriented marketing, public relations and consulting solutions to help clients successfully launch, increase their business and reach sales targets in Russia.
Before becoming a part of KITE Kommunikation, our team took the opportunity to work on different projects within communication with passion and curiosity. Now, brought together in KITE Kommunikation, our sharp solution-seekers are ready to offer you:
7+ years of hands-on experience in marketing and PR on the Russian market
Significant network of local partners Established connections with media,
marketing and trade representatives and governmental authorities
Expertise in various branches of business. Among them: Healthcare, machinery, tourism, It, etc.
Russia: Advantages for business
Fast urbanization: by 2010, 72.8 percent of the total population in Russia lived in cities.
Income and consumer demands fast growth New member of the World Trade Organization. Joined in
Economic stability: Russia is the the tenth largest economy in the world, with a GDP of $1.2 trillion.
Data taken from the US Commercial Service report*BRIC Brazil, Russia, India, China
11th by nominal Gross Domestic Product
The highest per capital Gross Domestic Product of BRIC*
6th by Purchasing power parity
Russia: Advantages for business
A lot of new opportunities to
Rapid development of the distribution channels
Increase in Internet marketing audience
Permanent growth of Swedish export (exports increased
by 49% 2010. Important export products are automobiles,
equipment for the telecommunications industry, and
Rising needs of infrastructure
Decrease in local manufacturing*data from http://www.swedenabroad.com/
Development of the Russian imports
2006 2007 2008 2009 2010 2011
Billion US dollars
*ocial sta4s4cs by Central Bank of Russia, accumulated by KITE Kommunika4on
Grow in Russia with us!
I. Local Market Research Providing quantitative and qualitative data about
the current situation in the specified branch in
Russia: demand, main companies in the niche and
Examining potential distribution channels
II. Strategic Planning Shaping a profile of potential customer Identifying exact geographic locations for entering Russian
market Choosing the best distribution partner Shaping the main message to be delivered to potential
customers (or adjusting a current one to the Russian market) Defining optimal media channels for audience acquisition Developing the stages of introduction of a product/service to
the Russian market Establishing connections with state authorities and branch
III. Marketing Communication
Promotion offline and online activities
Social media marketing
III. Media relations Formation of the full list of branch/trade/local/federal/online/
offline media in Russia Introducing company, its board, goods and services, mission
and plans to the Russian media Preparing a full primary press package of the company in
Russian language Case Study placement Work with press comments Complex arrangement of media events Copywriting Newsletters Media monitoring
Uppsala, Sweden: +46-737-871709, +46-700-246429
Moscow, Russia: +7-926-556-3803Saint-Petersburg, Russia: +7-953-169-32-53