Kiss the end-user goodbye
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Transcript of Kiss the end-user goodbye
Kiss the end-user goodbye
Kiss the end-user goodbye curbing design by enthusiasm
Ivanka [email protected] 2010
Kiss the end-user goodbyeThis session
Background
Who am I and what have I got against the end-userExercising
constraint
Who is this end-user? We need target users. We need to curb design
by enthusiasm.Tools
Research, Personas, paper cuts, UX advocates, communication.
Limits. Freedom and responsibilities.Skipping, bicycles and vitamin
habits.
Background
BackgroundIntroductions
Who are you?
BackgroundIntroductions
Who am I?
People. Design. Technology.
Where am I?design.canonical.comIvankamajic.com
What do I do?Creative Strategy Lead, CanonicalDesign. Open-source. Ubuntu.
User-centred design
BusinessUsersMarket
BackgroundApproach
Making Linux Sexy: connecting with your end users
BackgroundMuch more recent
For Linux, and open source, to achieve "total world domination," open source needs to follow Apple's lead and focus on interface design as much as infrastructure architecture. This session will address ways that open-source communities can keep the end-user in mind, without sacrificing ideals like freedom.
Abstract
Sexy?
End-user?
Making Linux Irresistible: delighting your target
users
How about?
For Linux, and open source, to achieve "total world domination," open source needs to create GREAT* apps. This session will address ways that open-source communities can think about and work with their users to create GREAT apps; without sacrificing ideals like freedom.
*Emphasis from comment by Matthew Spellman (http://thoughtlounge.squarespace.com/) on Ginger Coons' (http://adaptstudio.ca/) presentation at LGM
Abstract
BackgroundWhat I do
http://www.flickr.com/photos/foxtongue/4381819572
ObservationBit too much of this
ObservationAnd occasionally this
ObservationNot enough of this
BackgroundResearch
Empathy
Rymthbox
Shotwell
Our own documentation
Exercise constraint
Exercise constraint
Exercising constraintDo one thing and do it well
Open-source and Unix
"Doug McIlroy, the inventor of Unix pipes and one of the founders of the Unix tradition, summarized the philosophy as follows:
This is the Unix philosophy: Write programs that do one thing and do it well. Write programs to work together. Write programs to handle text streams, because that is a universal interface.
This is usually abridged to "Write programs that do one thing and do it well.http://en.wikipedia.org/wiki/Unix_philosophy
Exercise constraint
Exercise constraint
Exercising constraintBe careful
Exercising constraintBe honest
http://www.flickr.com/photos/moonrising/467387776/
Exercising constraintBe honest
Users are experts in their own needs.
Exercising constraintTarget users
Personas and scenarios
Be clear about who your target audience is. Get to know them. Really understand what they need.
Understand the context of use and scenario for the product.
Understand the context of use for the feature.
Restrictions are good.
Prioritise.
Exercising constraint
GoalsUsersTechnology
If you are unsure of any Brand Guidelines
issues in your presentation
please ask a member of
the design team.
Exercising constraintGoals. Users. Technology.
Ivanka Majic
Creative Strategy Lead
Goals
Be clear about what the project aims to achieve. Users
Design for a specific target user. Know them. Understand the
context of use and prioritise.Technology
Build it well.
Beautiful, fast, well-executed code can still create a show-stopper.
Beautiful, well-designed, compelling interfaces are meaningless on top of poor code.
Tools
Let's take a moment to remember end-users for what they were.
A very poor tool used to perpetuate discussion rather than make GREAT things.
http://www.flickr.com/photos/to-steve/196143919/
Bon voyage.
http://www.flickr.com/photos/to-steve/196143919/
ToolsLanguage
Bugs
What's a bug?
ToolsPapercuts
How do we make sure engineers and designers are on the same page?
Understand
Understand how we can create a bridge between designers and
engineers in this context.
UX Advocates
Assign and support a mediator. A user-representative. An
expert.Communicate
Language. Tools. Behaviour..More laughing.
With Freedom comes responsibility.
Target users.
Kiss the end-user goodbyeConclusions
Design in open-source
Open-source is more than technology. Design roles are being created
and we going to have to work on new ways of collaborating.Design
integrity
Clarify your project goals and stay true to those. Be honest. Be
clear. Know and understand your target audience. Tools
Communicate. Work together.
Questions please
Thank you
Presentation by Ivanka Maji
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Presentation by Ivanka Maji
SLIDE of 16
Presentation by Ivanka Maji
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