Kirsty Hall Blog Talk
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Transcript of Kirsty Hall Blog Talk
Blogging for Creative Promotion
Kirsty HallArtist & Purveyor of Mad Obsessive Projects
kirstyhall.co.uk
Post
Sidebar
Anatomy of a blogHeader
http://diary-project.blogspot.com/
REASONS TO BLOG
Quick & Cheap
…anyone can play
Visitors
1 Visit
2 or more visits
Page Visits
Art Page
Blog
26 seconds on my galleries2:21 minutes on my blog
Create Relationships
Generate opportunities
Global Networking
52,590 visits from 152 countries
Diverse Audiences
Constant Exposure
Viral Distribution
Network In Your Jammies!
GET STARTED
Step 1 - Set Your Intent
Book Deal Bigger Audience Sales Fun!
BloggingGoals
Step 2 - Research
Step 3 - Choose a platform
• Free• Lots of templates • Lots of plugins• Good aesthetics• Self hosting• Some technical
knowledge helpful
VS
• Free• Fewer templates • Fewer plugins• Poorer aesthetics• No self hosting• Easy for beginners• Good through traffic
DON’T USE:
Livejournal
Don’t Use:
Step 4 - Pick a design
Paid or free templates
Step 5Start blogging
Nobody’s reading…
…except my mum!
Join The Community
• Read
• Comment
• Link
• Guest posts
Did You Tell Anyone?
• Mailing list• Email signature• Business card• Online profiles
Use Social Media
• Forums
Is it any good?
• Content
• Design
• Images
…have fun!
All images by Kirsty Hall except for the following:
I’m blogging this: Foxtongue
Colourful balls: suchitra prints
Statue holding hands: Valerie Everett
Tree seedling: USFS Region 5
Lego Superheroes: levork
Pyjamas: sunshinecity
Scientist with microscope: timbrauhn
Train: The U.S. National Archives
Avdanced Web Design: agjimenez
The letter: a.drian
Woman reading computer: larryvincent
Rusted chain: Matti Mattila
Postcard: dancingshiba
Old typewriter: .Dianna.
Balloons: Pink Sherbet Photograph
These images were found on Flickr and used under the Creative Commons license
ResourcesMy articles: http://kirstyhall.co.uk/articles/
Common Craft: http://www.commoncraft.com/
Great series of short videos with simple drawn animation & plain language
Diane Gilliland - http://www.craftypod.com/
Making a Great Blog: a Guide for Creative People
Creating A Blog Audience: an Unconventional Marketing Guide
Social Media for your Crafty Business
Alyson B. Stanfield - http://artbizcoach.com/
Paper or e-book: I’d Rather Be In The Studio
Darren Rowse - http://www.problogger.net/31dbbb-workbook/
E-book: 31 Days to A Better Blog