Kirsten Wright (949) 363-3417 | 25655 Santo Dr, Mission Viejo, CA 92691

kirsten@wrightcreativity.com | @kirstenwright

DIRECTOR OF MARKETING

Strategic Planning | Social Media | Campaign Development

Digital Advertising | Content Creation | Community Management | Analytics

Tactical Execution | Trackable ROI | Goal Focus

Kirsten Wright, an experienced marketer in all areas, with a special expertise in digital and social media, is seeking a Director of Marketing position. With more than 6 years working with Consumer brands, she is passionate about results-driven marketing, the ever-growing digital space and detailed analytics. She has successfully designed and implemented strategies to develop a dynamic brand presence, and deliver positive results for both the brand and the consumer.

CAREER HIGHLIGHTS

◇ Directed the social, digital & PR department of a $650M automotive aftermarket company resulting in a market share increase of 2% and trackable sales in excess of $10M with a $100k spend.

◇ Created and executed a successful digital marketing strategy that helped to increase sales by 8% year over year, and brand recognition by more than 15% for a $100M automotive aftermarket company

◇ Tripled ECommerce sales through social media in 6 months with a 60% lower cost per sale◇ Delivered true ROI results through event activation and social media tracking◇ Developed a custom analytics platform, allowing the brand to measure social media ROI for the first

time, delivering true analytics and reporting on all digital platforms◇ Lead all social and digital strategy and tactical execution, showing a 30% increase in engagement

during 2013 with an 80% lower spend in advertising and on trend to repeat for 2014◇ Built a complete sponsorship platform for both celebrity/builders and up-and-comers in the

automotive industry increasing brand voice and reach in the industry by 20% ◇ Developed strong relationships with all media channels, improving the brand story through editorial

content and increasing brand mentions by 15%◇ Worked with industry partners to increase brand awareness and improve brand sentiment, resulting

in a 15% increase in positive commentary about the brand across the digital spectrum in 24 months◇ Created a data mining platform that grew the company database with high-value consumers by 20x

in 12 months◇ Streamlined customer service response process and created a tactical FAQ document, resulting in

reducing response time for customer service questions on digital platforms from 3-4 days to less than 1 day

◇ Led the Marketing team to create and execute all event stories, social media content and press events for the 2012, 2013, 2014 & 2015 SEMA Shows

◇ Successfully developed and managed the strategy for launching 2 new product lines◇ Conceptualized, planned and spearheaded multiple celebrity digital/commercial campaigns resulting

in more than $1.2M in media value while spending less than $100K◇ Planned and executed marketing initiatives to increase the footprint of high end vendors at the OC

Marketplace which resulted in a 250% increase over 6 months and a 145% increase in revenue across the property

◇ Trained enterprise leaders and in-house teams on social media tools including best practices, engagement/content development, analytics and brand strategy

CAREER HISTORY

2015-2016 Transamerican Auto Parts - 4 Wheel Parts Lead the Digital Marketing & PR Team in developing strategic campaigns, increasing brand awareness and developing tangible ROI for social media through events, ecommerce and retail activation. Senior Marketing & Communications Manager

2012-2014 MagnaFlow Responsible for strategy oversight, content management, advertisements, celebrity sponsorships, event promotion and analytics reporting. Director of Consumer and Digital Marketing

2011-2012 5150, A social agency 5150 was a startup social agency; Responsible for managing the brands growing social presence and develop strategies for potential clients. Consulted until contracts with Wright Creativity were completedDirector of Community Development

2008-2012 Wright Creativity, http://www.wrightcreativity.com Digital & Social Media strategy development and implementation for automotive aftermarket, restaurant and clothing brands. Spoke Nationally on social media and analytics for consumer brandsOwner

2007-2008 Tornado MarketingMicrosoft Partner Channel marketing company specializing in digital platforms (social, web, email)Marketing Coordinator

2006-2007 Marketplace SolutionsLead the development of the high-end vendor section at the Orange County Marketplace – sales and marketing Marketing & Sales Manager

EDUCATION

California State University Long Beach, 2006Bachelor of Arts in Communication with an emphasis in Rhetorical Communication