Kirill Golub (IT Spring 2013)
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Transcript of Kirill Golub (IT Spring 2013)
Joel SpolskyFog Creek Software
I can tell you that nothing we have ever done at Fog Creek has increased our revenue more than releasing a new version with more features. Nothing. […] When a new version comes out with new features, we see a sudden, undeniable, substantial, and permanent increase in revenue.
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DECISIONto buy
DECISIONto buy ≠ to use
PROBLEM SOLVING
PROBLEM SOLVING
RESOURCE ECONOMY
PROBLEM SOLVING
RESOURCE ECONOMY
PROBLEM SOLVING
EFFECTIVENESSRESOURCE ECONOMY
PROBLEM SOLVING
EFFECTIVENESSRESOURCE ECONOMY
SUPPORT
PROBLEM SOLVING
EFFECTIVENESSRESOURCE ECONOMY
SUPPORT
DOCUMENTATION
PROBLEM SOLVING
EFFECTIVENESS
CONFIDENCE
RESOURCE ECONOMY
SUPPORT
DOCUMENTATION
CONFIDENCE
CONFIDENCE
Ruben GamezBidsketch.com
Last month Bidsketch had the biggest increase in revenue it’s ever had. […] Conversions and traffic didn’t increase, though. Nope, the reason I saw this kind of growth was because I redesigned my plans and increased pricing for new signups.
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#1: Plan names#2: Same features#3: Limits#4: No segmentation
Mikita MikadoQuoteRoller.com
… x 2 revenue in 3 months after announcing new prices
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