KINSHIP digital Introduction to Social CRM

Agenda

•  KINSHIP digital Introduction •  InsideView Dynamics Overview •  InsideView Demo •  Other opportunities

Company Overview

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KINSHIP  digital  is  a  social  media  consultancy  that  specialises  in  understanding,  developing  and  protec9ng  its  clients’  reputa9on,  brands,  businesses  and  people  in  Social  Media.    

Introduction KINSHIP digital is a social consultancy specialising in understanding, developing and protecting its clients’ reputation, brands, businesses and people in Social Media. We help our clients to: •  Develop a set of proven rules and frameworks for Social success •  Reap measurable, predictable results and significant ROI from their Social activity •  Stay connected to their customers in a way that is both time and budget -efficient •  Gain up-to-the-minute customer insights for increased sales, improved service, faster

product development and more effective marketing •  Listen, understand and act on Social conversations on a large scale •  Harness the power of Social to understand their customers, competitors, and their

market •  Transform their existing operational systems and infrastructure into a differentiated

customer experience

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EXECUTEOPERATIONALISE THE SOCIAL BUSINESS CENTER OF EXCELLENCE

CUSTOMER SERVICE ü  Rapid Social

Support Response ü  Seamless Customer

Experience ü  Peer-to-Peer

Crowd-sourced Support

DIGITAL PR & COMMS ü Online Reputation

Management ü Crisis

Management ü  Proactive PR/

Comms

SOCIAL SALES ü  Sales Insights ü Competitive

Intelligence ü  Lead Response

Centre

SOCIAL MARKETING ü  Social Marketing

Insights ü  Rapid Social

Marketing Response

ü  Social Campaign Tracking

ü  Social Event Management

@Michae1Green"

Services

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for

Reach the right person at the right time with the right message  

What Sales Reps want?

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…Increases sales productivity by delivering

relevant business and social insights when and where you need them.

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“All in One” Intelligence to Discover Opportunities & Engage People.

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Right  Time   Right  Message  

News Alerts Connections Company

Info Contacts Social

Networks

Right  Person  

Do you really need more data?

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When was the last time you

agreed to meet with someone who only

knew your name?

DEMO

1.  Aggregated  company  and  contact  informa9on  from  many  sources  

2.  Social  Media  and  Social  Profiles/Networking  

3.  Smart  Tools  •  Smart  Agents  –  “alerts”  •  Smart  Connec9ons  –  beyond  LinkedIn  •  List  Building  •  Account/Contact  sync  into  CRM  

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Key Features in Demo

InsideView For Microsoft Dynamics CRM

CRM 2011 and 4.0 | Within Accounts, Leads, Contacts, & Opportunities

•  Company Info •  Contacts •  Alerts •  Social Media •  Social Networks •  Family Tree •  Competitors •  Sync to CRM •  List building

FREE!    5  minute    Install      Dynamics  Marketplace  Partner  of  the  Year        2011    

Rich Executive Profiles

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Data Sync into CRM

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Be the first to know…Watchlists for prospects, customers, and competitors

Daily Watchlist Email Alert

Contact data, alone, gets you to the door.

u Inside the prospect’s world u Inside their social networks u Inside the issues that matter to their business

o Past the gatekeepers o Past the noise o Past your competition

InsideView gets you Inside.  

•  Expert sales preparation (fast and effective) •  Higher win rates •  Faster CRM Adoption •  Reduced spend on multiple data sources

CSO Insights, 2011

Key Benefits

“InsideView  Users  are  more  successful”    

InsideView Value Proposition:

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It's  about  more  than  just  business  card  data