Kinetic Increase App Installs for Fashion Brand
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www.kineticsocial.com [email protected] Driving App Installs for Fashion Brand The Challenge This fashion app was designed exclusively for use on the iPad and helped users discover new looks and create their own combinations. The campaign goal was to drive app installs on Facebook. The Roundup A teen fashion brand tasked Kinetic Social to drive installs for their newly launched clothing app. This retailer’s app went from a #100 rank to #8 in the Top 10 Free Apps in the Apple Store during the campaign. The Strategy The Kinetic team developed custom interest buckets based on pre-determined target demographics. Using our Testing Suite, lookalike audiences were developed and deployed using Facebook’s Website Custom Audience functionality. Our proprietary Multivariate Testing Tool facilitated breaking out every possible iteration of this audience segmentation. This preliminary targeting allowed our campaign managers to quickly fine-tune and optimize the audience segments towards those that would convert into installs. 5,000 Reactivations within the app 2,838 App Installs Fashion App Fashion App - Shop Fashion Install Now Do you have style? Create, share and shop looks from the best designers. Sponsored Available on the App Store SW
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Transcript of Kinetic Increase App Installs for Fashion Brand
www.kineticsocial.com [email protected]
Driving App Installs for Fashion Brand
The Challenge This fashion app was designed exclusively for use on the iPad and helped users discover new looks and create their own combinations. The campaign goal was to drive app installs on Facebook.
The RoundupA teen fashion brand tasked Kinetic Social to drive installs for their newly launched clothing app.
This retailer’s app went from a #100 rank to #8 in the Top 10 Free Apps in the Apple Store during the campaign.
The StrategyThe Kinetic team developed custom interest buckets based on pre-determined target demographics. Using our Testing Suite, lookalike audiences were developed and deployed using Facebook’s Website Custom Audience functionality. Our proprietary Multivariate Testing Tool facilitated breaking out every possible iteration of this audience segmentation. This preliminary targeting allowed our campaign managers to quickly fine-tune and optimize the audience segments towards those that would convert into installs.
5,000Reactivations within the app
2,838App Installs
Fashion App
Fashion App - Shop FashionInstall Now
Do you have style? Create, share and shop looks from the best designers.
Sponsored
Available on the App Store
SW
