Kinetic Helps Hair and Beauty Brand Drive Engagement
1
www.kineticsocial.com [email protected] Driving Engagement Through Video Views and Sign-ups 9,180 67,100+ 13,300 TAB ENGAGEMENTS POST LIKES NEW FANS The Challenge The Agency of Record for this haircare brand worked with Kinetic Social’s Managed Service team to promote product line. The campaign ran in two phases in Spring/Summer 2014. The goals for phase one of the campaign included DIY video views and sample sign ups on the brand’s Facebook tab. Phase two drove overall quality engagement, asking users to upload photos and watch DIY videos with an end goal of lead generation. According to Nielsen, this hair and beauty care brand experienced an increase in buyer intent vs the competition as a result of this campaign. The Strategy Partnering with Nielsen in a Brand Effect Study, the brand measured the following interactions with the campaign: sample sign ups through its lead generation efforts, Facebook Tab video views, post interactions and new fans earned. Nielsen found that more women would consider purchasing this brand vs competitive brands due to ad exposure. Women aged 35-44 resonated most with this campaign. Their ad recall and purchase intent was higher than any other segment in this group. The Roundup Health & Beauty Care Product Don’t let great hair pass you by. Get a free sample of new product line today #Marvelous Sponsored
-
Upload
don-mathis -
Category
Marketing
-
view
34 -
download
0
Transcript of Kinetic Helps Hair and Beauty Brand Drive Engagement
www.kineticsocial.com [email protected]
Driving Engagement ThroughVideo Views and Sign-ups
9,180 67,100+13,300TAB ENGAGEMENTS POST LIKESNEW FANS
The Challenge The Agency of Record for this haircare brand worked with Kinetic Social’s Managed Service team to promote product line. The campaign ran in two phases in Spring/Summer 2014. The goals for phase one of the campaign included DIY video views and sample sign ups on the brand’s Facebook tab. Phase two drove overall quality engagement, asking users to upload photos and watch DIY videos with an end goal of lead generation.
According to Nielsen, this hair and beauty care brand experienced an increase in buyer intent vs the competition as a result of this campaign.
The StrategyPartnering with Nielsen in a Brand Effect Study, the brand measured the following interactions with the campaign: sample sign ups through its lead generation efforts, Facebook Tab video views, post interactions and new fans earned.
Nielsen found that more women would consider purchasing this brand vs competitive brands due to ad exposure. Women aged 35-44 resonated most with this campaign. Their ad recall and purchase intent was higher than any other segment in this group.
The Roundup
Health & Beauty Care Product
Don’t let great hair pass you by. Get a free sample of new product line today #Marvelous
Sponsored
