Kinetic drives In-Store Traffic for Retailer
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www.kineticsocial.com [email protected] Fashion Retailer Drives Engagement and In-Store Traffic 70% 100K INCREASE IN AVERAGE ENGAGEMENT RATE MEANINGFUL ENGAGEMENTS GENERATED The Challenge A global retail-clothing company approached Kinetic Social to drive awareness and engagement around 12 new store openings, targeting potential and current consumers who would most likely visit brick and mortar locations. One of the retailer’s main goals was to “Be GLOCAL” – creating impact locally, to generate global buzz. Each new store opening campaign ran for a two-week period and sought to increase awareness of and engagement around new store openings across the US, driving opening day foot traffic in 12 locations. Across the 12 store opening campaigns, the minimum average click to engagement rate was 70% with a high of 203+%. The Kinetic team continually experimented, fine tuning throughout these campaigns, garnering over 100,000 meaningful engagements. The success of this campaign convinced this retailer that social is an important part of new store openings, which continues today. The Strategy The Kinetic team hyper-targeted ads near specific locations to determine the most engaged users. Additional strategies included: | Testing across gender (female vs. all adults), channel (mobile newsfeed vs. desktop newsfeed), keyword targeting and lookalike audiences. | Use of unpublished page posts to organically resonate better with the sub-segments within this audience. | Targeted messaging prior to store opening with special offers and after store opening to drive foot traffic. | Blending Mobile and Desktop Feed messaging to optimize across devices. The Roundup Clothing Retailer Sponsored
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Transcript of Kinetic drives In-Store Traffic for Retailer
www.kineticsocial.com [email protected]
Fashion Retailer Drives Engagement and In-Store Traffic
70% 100K INCREASE IN AVERAGE ENGAGEMENT RATE
MEANINGFUL ENGAGEMENTS GENERATED
The Challenge A global retail-clothing company approached Kinetic Social to drive awareness and engagement around 12 new store openings, targeting potential and current consumers who would most likely visit brick and mortar locations. One of the retailer’s main goals was to “Be GLOCAL” – creating impact locally, to generate global buzz.
Each new store opening campaign ran for a two-week period and sought to increase awareness of and engagement around new store openings across the US, driving opening day foot traffic in 12 locations.
Across the 12 store opening campaigns, the minimum average click to engagement rate was 70% with a high of 203+%. The Kinetic team continually experimented, fine tuning throughout these campaigns, garnering over 100,000 meaningful engagements. The success of this campaign convinced this retailer that social is an important part of new store openings, which continues today.
The StrategyThe Kinetic team hyper-targeted ads near specific locations to determine the most engaged users. Additional strategies included:
| Testing across gender (female vs. all adults), channel (mobile newsfeed vs. desktop newsfeed), keyword targeting and lookalike audiences.
| Use of unpublished page posts to organically resonate better with the sub-segments within this audience.
| Targeted messaging prior to store opening with special offers and after store opening to drive foot traffic.
| Blending Mobile and Desktop Feed messaging to optimize across devices.
The Roundup
Clothing RetailerSponsored
