Simply Revolutionizing StorageSeagate Kinetic

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6.5 Zettabytesof unstructured data stored in the cloud

Source: STX Market Research

Cloud Storage Explosion

90% Unstructured data

56% of total = in the cloud

2010 25% of total = in the cloud

100 Exabytesof unstructured data stored in the cloud

2020

If you stacked 4TB hard drives side by side, they would circle the earth

1 inch

How big is 6.5 Zettabytes?

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Using today’s architecture, it could cost cloud data centers:

> $240,000,000,000/yearin CAPEX + 1 Year OPEX

Cost of 6.5 Zettabytes

The World Has Changed: Dynamic Forces at Play

It’s an object-oriented world (e.g. photos, movies, Big Data), scale is unprecedented

Mobile + social drive new data center architectures

Cloud paves the way for disruption across systems and software

Open innovation enables cost-efficient scale

Full stack redefinition required and enabled by all of the above

The time is right for radical, collaborative new thinking; only leaders will win big.

Introducing the Kinetic Open Storage Platform

Key/Value Interface

Ethernet Connectivity

Standard Device Recording

Seagate Kinetic Platform Allows for Simplification

STORAGE APPLICATIONS

FILE SYSTEM

STORAGE SERVER STORAGE SERVER

DISKS DISKS

Traditional Architectures• Designed to store very structured data

which is handled in small, uniform chunks

• Numerous software layers• Storage servers take up rack space

Seagate Kinetic Platform Allows for Simplification

DISKS DISKS

ETHERNET

STORAGE APPLICATIONSKinetic Open Storage Platform Architecture• Removes layers of legacy hardware

and software infrastructure• Scale out flexibly and rapidly to meet

changing storage needs

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Device Innovationup to 2 years faster

For Scale Out, Object Storage Architectures as compared to current alternatives

* Performance characterization still in progress

Kinetic Value Proposition

Performanceup to 4x* faster

Rack Densityup to 1.5x increase

ScalabilityInfinite

Storage Serversup to 100% reduction

CAPEXup to 15% reduction

OPEX(Power & Staffing)up to 70% reduction

TCOup to 40% reduction

$$$

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Kinetic Market MomentumCompatible

Software StacksCompatible

SystemsPilot Customers

STX Kinetic Industry Awards

Open Source Communities

* Logos represent public endorsements to date

Kinetic Overview Video

Kinetic Platform Website

Learn More