Kindred Sole Edition

www.kindredsole.com info@kindredsoleedition.com

Fashion Editors in Chief

Beth Widdowson - Follow me on Twitter Lizze Leary - Follow me on Twitter

Photographers

Kimberley Jane Turrell

Editorial Assistant May Harrison

Advertising

For further details on advertising in Kindred Sole Edition, contact: info@kindredsoleedition.com

Summer how we adore thee!!

Yes. It may well be the coldest Spring that’s ever been since like ever but here at KSE HQ we are full of optimism that this Summer really is going to be a heat sensation. And failing that we are pretty confident that whatever the weather we know we are going to be looking like seriously HOT! This season has seen some exciting new additions and new lessons learnt. Our sister company (and motherly figure) Kindred Sole has been going from strength to strength with new designers and new styles arriving a hella lotta time! And as far as our loyal Kindred-Sole-Ette’s are concerned Summer has already arrived the way you lot have been devouring summer sandals from Kindred Sole! In this issue of KSE we wanted to explore the fun Summer trends, the hottest styles and the must have pieces to see you effortlessly through the season. And we are hoping that our “How To Wear” will inspire you to try new styles and colours! We’ve included all our favourite things. Not quite raindrops and roses and whiskers on kittens as Maria would have sang in Sound Of Music but you get the general gist! From Make up to move you – Like seriously we have fallen in mega lust with the new products trialled in this issue! KSE has an exclusive interview with the brains that are behind amazing designer handbag company Jump From Paper. Trust Us: If you’re not aware of this brand then you need to seriously sit up and pay attention - And a heads up – No. Your eyes are not tricking you, they really are real life handbags! There is also the chance to WIN a pair of your fave Havaianas in this issue of KSE, It couldn’t be simpler to take part. Just tell us which are your ultimate flip flops and get social with Kindred Sole on Facebook! As ever we hope you enjoy reading your free issue of Kindred Sole Edition as much as the team has had putting it together! We love hearing from you and your feedback means a lot (Please be gentle with us though!!) So if you have something you want to tell us please do get in touch! Until next time! KSE Team XOXO

Havaianas Maniac?! WIN your fave pair of Havaianas Flip Flops with Kindred Sole! Simply head over to Kindred Sole Facebook Page ‘Like’ and ‘Share’ the page and tell us which are your ultimate Havaianas for your chance to win your fave Havaianas Flip Flops!

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Crazy For Cannes

Cannes Film Festival 2013: What a fash sensation! The red carpet was packed full of the ultimate red carpet fashion. From A-list veterans such as Nicole Kidman owning it in Dior Couture to Cannes Film Festival newbie Cara Delevingne flying the British flag in Burberry. Cannes Film Festival Fashion had the KSE office chatting Cannes long after the event was finished! From floral to bold to embroidered Cannes had it all going on! Here’s a few of our ultimate Cannes 2013 looks.

KSE HEARTS

Mad Men Season 6: Don Draper returns to our lives! Us Brits got to watch the premiere of Season 6 just 3 days after the US. Jon Hamm, January Jones, Elisabeth Moss, John Slattery, Vincent Kartheiser and Christina Hendricks all return to the cast of the 1960s-set drama, created by Matthew Weiner. And we couldn’t be more addicted.

The Great Gatsby: We can’t wait to step back into the 20s with the Great Gatsby. The eagerly anticipated movie adaptation is out on the 10 May 2013. With the soundtrack of the year from megastars like Jay-Z and Florence and The Machine it’s set to be a total HIT!

Jump From Paper: No. It’s NOT an illustration or a fancy trick. The genius designers from Jump From Paper have made their illustrations come to life in their gorgeous handbags! Fun and funky we adore the eye-catching designs from Jump From Paper . Major style clicks.

Babyliss Perfect Curl: Get ready to put away your straighteners, wands, tongs and rollers there is a new gadget in town! Babyliss Perfect Curl is being described as 'the biggest innovation in hair styling'. Our mind boggled when we first saw it - we just couldn't understand how it would create the perfect curls, but all we need to know is it does...in 10 seconds! The only downside is it's price tag: £177.

Customers Say: “ PERFECT! And Fast to Arrive! “

Customers Say: “ AMAZING Product And AMAZING Price! “

SHOP KINDRED SOLE >

KSE: How would you describe JumpFromPaper to someone who isn't already familiar with it?

JFP: “Life does not need to be that serious. People are born to have fun!"

The story we would like to tell through “JumpFromPaper is always to challenge the existing reality and depict it in your own way.

With its tricky 2D appearances and hand-drawn designs, we tend to exploit unusual and funky exteriors that confuses and pleases people; while at the same time encourages an outside-the-box, imagination-has-no-boundaries philosophy.

We hope that JumpFromPaper can act as a medium for people to discover their whimsical personality, and for their imagination to go wild.

KSE: How do you find inspiration for your designs?

JFP: Everything and anything can be inspirational! We love cartoons, comic books, animations, and comedy manga, such as Super Radical Gag Family. These are all very popular in Asia and are all part of our inspirations for JumpFromPaper. While our cultural origin is not apparent in the bags, our mindsets and design concepts are often influenced by the local cultures. Taiwan is a small island where people embrace diversified cultures. All of these are interactive and help shape up our designs.

KSE: Do you have a favourite design so far?

JFP: I enjoy the differences between various types of JumpFromPaper designs. They are just like people varied by

by diverse personalities and styles. I appreciated the bizarre but naughtiness First Date stands for; the funkiness but vigorousness Bonjour! Bag says to people; the uniqueness Cheese! Has. The elegance and maturity Play Harder brings to me that is the must-have personality and stuck to my faith of “Work hard; Play hard.”

KSE: Any quick tips for aspiring designers?

JFP: We never know what a good idea or a brilliant design is. Any unique design could fail before it is proved successful in the market. Like the “Little Black Dress” It was reserved for mourning occasions and considered indecent when worn outside, until Coco Chanel launched the "Chanel's Ford." Most of the time, fashion or innovation is different from the current fad. What we do is trust ourselves and stick to what we believe. This might enhance the possibility for us to lead a trend or even invent an era. JumpFromPaper™ is a product of imagination; it is simple but unconventional. No matter what you wear, carrying a JumpFromPaper™ will definitely make you stand out in the crowd. It is an expressive product by which people could easily show their uniqueness and individual style. This is what we always try to deliver in our designs.

KSE: What are your favourite parts of being handbag superstars?

JFP: Superstar is always a name somebody else gives to you, it is never the true you or definite in what the real “YOU” is.

For us, so long as we could keep drawing, drawing things we really love and have a passion for rather than being a flash in the pan.

Therefore, we aim to remain modest and learn from our customers. This helps us to keep our brand moving forward. That's how we developed and extended our ideas. We listened to what customers needs and pushed ourselves to do better. We will keep on working and listening in order to create more and more good designs.

KSE: What have been your highlights so far for JumpFromPaper?

JFP: It is just like how JumpFromPaper looked like: standing for a passion to make laughs and we start from making fun of ourselves, and go on making things amusing and entertaining. Filled with all sorts of quaint fantasy, we are always engaged in hunting for new inspirations in everyday life.

KSE: If you could collaborate with another designer who would it be and why?

JFP: Design Duo, Chay Su and Rika Lin would want to collaborate with people who enjoy life and are as energetic and quaint as they are which will definitely facilitate more fun and crazy possibilities! But also we would like to interact with people who are completely opposite to this style, stern, well-regulated, and stiff, which would create a great contradiction to our designs.

KSE: What can we expect to see from the wonders that are JumpFromPaper in the near future?

JFP: We are continuously making efforts in both design development and improvement on current styles. Both of us are full of crazy ideas all the time, new styles and

new lines of products are constantly flying around. Humour is always the “must” design element, because we hope to create something that could bring surprise and giggles to people's lives. JumpFromPaper will continue to release new styles, new lines of products every once in awhile. We don’t set limits, stay tuned, anything can happen! We hope to see people all over the world happily enjoying their journey with their JumpFromPaper bags, We are always having our ideas flying around, and new styles, new lines of products...nothing is impossible. Everything could happen, and we don't set limits! ;)

KSE: How would you describe your personal styles?

JFP: Since we majored in communication design in college, we love hunting for new possibilities in life. We are constantly employing design as the medium to realize our crazy imagination into realness.

The style we aim to have is “WOW” It might sometimes look dumped together or amusing but it is something that is never forgotten for sure!

For us, style is always something personal and unique and varies from person to person. As long as it looks great and fits with your life we’re smiling!

KSE Says: Ladies and Gents, if you are looking for a handbag that has bucket loads of style, attitude and quirky design elements you really don’t need to look any further than Jump From Paper. Style Warning: Please be aware that whilst wearing your uber stylish Jump From Paper handbag you will receive many admiring glances and a few OMG is that a real life handbag?! Choose from plenty of gorgeous designs each with their own unique personality. In fact there's one for every mood! We particularly love “Bonjour!” (feat to the left) “First Date” (Hello pretty in pink!) And “Play Harder” for a more androgynous take on the style! Where to shop Jump From Paper: Head over to the beyond cool Jump From Paper website to find your local stockist and get shopping!

Model wears Kindred Sole Mel Macadamia Sandals Get yourself a pair >

As MJ famously sang, “It doesn’t matter if your black or white.” Here at Kindred Sole Edition we can not get enough of the Monochrome trend that swept the catwalks from designers such as Alexander Wang and Marc Jacobs. Striking and elegant monochrome fashion is a classic style, timeless and so versatile. Think less prisoner from cartoons and more flattering, striking and oh so va va voom! This Spring Summer is all about introducing this timeless trend into your accessories and shoes. Yep. We said shoes! Moody monochrome has never looked so good or been in such vogue! Update your wardrobe for Spring Summer effortlessly with monochrome. A great transitional style it’ll take you effortlessly and fashionably through from day to night. Follow the designer shoe genius Mel Shoes for an easy way to work monochrome style this season. Heads up: Mel Macadamia Black Sandals have already topped Kindred Sole’s best seller list – You know a style staple when you see one. That’s for sure!

Get Your FASH On This

Season Spring Summer 2013 Trends: SORTED

Monochrome From L to R: Mel Nectarine £24.99, Mel Blackberry Black Print £24.99, Mel Melon £18, Mel Macadamia Black £29 Mel Pepper Black £22.99

Venus VS Mars From L to R: Mel Toffee Pink £39.99. Mel Plum Navy: £27, Mel Honey Navy Sandals £20, Havaianas Slim Season Super Pink/Navy: £23.99, Mel Blackberry Pink £24.99, Mel Macadamia Coral Sandals £29

Pure: From T to B: Mel Strawberry Nude £28, Mel Plum Nude £27

Peek-a-boo From L to R: Mel Toffee Pink £39.99, Mel Pepper Black £22.99, Mel Nectarine £24.99, Mel Melon £18, Mel Macadamia Coral £29

Red White & Blue From L to R: Mel Strawberry £28, Mel Plum Navy £27, Mel Strawberry Nude £28,

Mel Honey Stripe Navy/Red £20

View all the latest trends as they happen >

Jetting off to warmer climates this Summer? Then Kindred Sole can help you get poolside perfect style! For every footwear fancy there’s the perfect pair of shoes from Kindred Sole! Whether you’re a Balearic Beauty or are staying closer to home this Summer don’t let summer shoes dilemma get you down! Choose from fun flip flops to stylish sandals and marvellous moccasins this Summer with Kindred Sole’s Holiday Shop. Don’t forget all UK orders receive FREE Next Day Delivery so you won’t have to be worrying about any late arrivals this season!

HOW TO WEAR………

Cara Style Crush Fix: Work her style – Wear Mel Macadamia Black Sandals with a prettier than thou lace skirt, graphic Tee and denim coat. Finish the look off with a swish of red lipstick for an effortlessly cool style that’ll see you all through Summer from day to night. Ta Dah!

Ready for Retro? It’s all about that 70s style this Summer with lush loafers! Wear your new Mel Plum Loafers with super skinny jeans and rock the double denim look. In this case more is err more! Contrasting denim is a style must for all you fash maverns! Finish the look with round rimmed sunglasses that are the hottest accessory for your face this summer! Hair crimp optional! Shop Mel Loafers >

HOW TO WEAR………

Pink To Make The Boys Wink: Yep. You heard us right! Step out in style this Summer with high gloss colour that will make you shine! Be pretty in pink with Mel Apple Pink Wedges from Kindred Sole. Work the pink look with dark skinnies, a fitted striped Tee and slip on a pink blazer to finish off the pretty in pink look! Dare to bare this season with summers hottest hue!

Nautical but Nice: Nautical fashion has done it again! Utterly timeless this sea baring style never dates. Put a twist on the classic this season with RED! Fierce and fabulous wear a clash of stripes and work traditional nautical style in your accessories. Up the cute factor in Mel Strawberry Red Pumps. With their on trend bow and super soft Melflex material you’ll be dying to set sail into the sunset!

Follow @kindredsole on Instagram >

Instagram is a great place to share your photos! @kindredsole is always sharing

pictures of the day. Get inspired below with a few instagram pics taken with KindredSole.com shoes. Want us to see your shoes pictures? Use #kindredsole or #fabfootwearfriday

Ice Ice Baby: Models Own have done it again: Introducing the Ice Neon box set. Fanatical about Fluoro colours? Then this is for you! Listen up: Did you know that the best way to keep fluoro colours bright is to keep them cold? That’s why the clever folks at Models Own have designed a special frosted bottle to keep your polishes looking pretty for longer! Shock em’ this Summer with Ice Neon colours from Models Own >

Kiss Me Baby One More Time: We have fallen head over heels for New <id I pout! Pretty and clever its got it all going on! This creamy lipstick comes in twelve classic shades that will match your every need. Now for the brains: New <id I pout features built in lights and a mirror – so you can apply for your I pout perfectly every time anywhere. Adore! Shop away >

All That Glitters: IS gold as far as we are concerned when it comes to Models Own! We feel a teeny bit like a Magpie with their latest range of Mirror ball. They say from ‘Boring to Bling’ we agree and know you will too!

- BEAUTY -

Rimmel 9-in-1 BB Cream: I could not resist giving this product a try! After all it promises to prime, moisturise,

minimise pores, conceal, cover, smooth, mattify, brighten and help protect all for £6.99! Available in light and

medium tones with SPF25.

8/10: "Texture is great, it's quite thick and not too oily so you can achieve a variety of coverage from light to

medium. I'd recommend applying this with your fingers rather than a brush. Overall, it was a good all in one

beauty product. The only area where it didn't meet the grade was with moisturising (highlighted dry patches). So

I tried it again after using another moisturiser (L'oreal Triple Active Fresh) and the look was flawless. Would

recommend to those with combination to oily skin."

Rimmel Scandaleyes Waterproof Mascara: Described as 'For lashes so big, it's criminal' I had to give it a try! Available only in black and £6.99. 9/10: "I loved the wand of this mascara. It's quite big which I've found to be quite hard to use with other brands but because the packaging is so chunky, it is easy to handle. It definitely lengthens and thickens your eyelashes. Even though it is waterproof I found it does come off easily with eye makeup remover. I would recommend to those who like their eyes to be the focal point of their makeup regime.".

recommend to those with combination to oily skin".

- BEAUTY -

Neutral Nail Paint Set

£12.99 Inc VAT

Super glossy, chip resistant, quick drying nail paints are highly pigmented and so easy to apply thanks to the flat brush. This set includes SILVA (mushroom), HELGA (antique grey) & ARMINEH (nude beige)

Carolyn K London cosmetics are 100% British and are not tested on animals. These beauty buys really are beauty without the beast. The brand works hard to give back to charity with even a percentage of the sales going to Magic Breakfast. This is a charity that provides breakfast for children in the UK whose family cannot afford to feed them every morning.

10/10: "I decided to try out Carolyn K London 'Armineh' from the Neutral Nail Paint Set. It's a great nude colour for summer. The benefits are great for my lifestyle: chip resistant, quick drying and infused with Pro Vitamin B5 for stronger, healthier nails. It is recommended to apply a base coat, two coats of Carolyn K London Armineh and a shiny top coat. The results are fantastic! And I have to say the applicator brush is one of the best I've used as it is quite wide which is essential for a nail polish which promotes itself as being quick dry. I'm now on day 3 of wearing this colour and there is not one chip - this is a revelation for me! Above are images taken on @kindredsole Instagram. I also uploaded them onto @kindredsole Twitter. The response was great with people commenting on how great the colour is! Everyone needs to go out and get themselves at least a couple of Carolyn K London nail polishes. I promise you will not regret it! I'm looking forward to trying the 'Silva' shade next!

Buy Carolyn K London Beauty Products >

- BEAUTY -

Start-up: a story launch event in the Houses of Parliament

Start-up: a story celebrates graduates who are turning their business idea into reality. Their stories give a rich insight into the realities of starting up and the important contribution of our graduates and universities to society and the economy. With economic growth high on the national agenda and employment rates under scrutiny, universities and their graduates have a central role to play in realising Government ambitions.

Students want to ensure that their degree and time at university will help set them up for a rewarding and fulfilling career. These are stories of talented and determined graduates; some knew they wanted to start a business and chose their university and course accordingly, others came up with an idea while at university. Each found the support they needed through their course, student enterprise societies, lecturers, friends and university enterprise teams to make it a success. These stories illustrate that a successful graduate outcome is no longer constrained to securing a ‘graduate job’. Instead, students and graduates are creating jobs for themselves, and others, that fully utilise their expertise and abilities.

Two of a kind

We both wanted a degree that we could use and DMU’s Fashion Buying course was just that – it was very practical and combined creativity with business. We met in our first year and had a kindred experience. We had similar tastes, wanted similar things and soon we knew we wanted to set up a business together. It didn’t take long to develop the idea either. We are both a bit obsessed with shoes and we saw that there was space in the online market for a collection of attention worthy shoes, something a bit out of the ordinary.

Then it was research, research, research; and our course gave us the tools to do it properly. We needed to know whether there was demand, who we were going to sell to and what budget they had. So we built our customer profile – everything from the car they drive, the house they live in and the job they have – and shaped our business around our customer. But we were still students, we had no money and neither of us knew about the practical side of running a business. We needed to figure out how to turn our idea into reality.

Then Claire, one of our lecturers, asked us if we knew about Enterprise Inc, a business incubation and support programme run by the University for students and graduates with a good business idea. We were finishing our dissertations and preparing for our degree show but Enterprise Inc was too good an opportunity to pass up. It was scary presenting our idea to a Dragons’ Den style panel and having to answer lots of difficult questions about the business and explaining the figures. Despite our nerves, we won a place on the scheme. We started at the incubation centre on the same day that we got our degree results…and we haven’t stopped since!

Enterprise Inc made the difference between us having a good business idea and actually having a business. Amy, our business mentor was a whizz. She helped us get our initial bank loan. It was 2009, we were 21, we didn’t have any assets, but the bank was pleased with our business plan (if a little surprised) and 3 months after graduating they loaned us the rest of the money we needed to start-up.

As part of the 12 month Enterprise Inc scheme we also received some funding, office space, marketing support and accounting and legal help. We made good use of the drop in sessions with lawyers as we really needed their expertise, particularly on copywriting images and the legislation around distance selling – we had to make sure we got that right. The innovation centre and enterprise course was a bit like running a business with stabilisers. The stabilisers are well and truly off now but we wouldn’t have got where we are now without it.

We had planned to sell internationally about a year in, but after the first week we had people in 76 countries wanting to buy our shoes! We couldn’t process their sales as we didn’t have the infrastructure to cope with the legalities of international deliveries. We had to fix that quickly. Now we do really well not only in the UK but also in the US, Australia and Japan and this year we were finalists in the Footwear Industry Awards.

Kindred Sole is a lot of work and it means our lives are quite different from a lot of other women our age, but we love what we do. The business world can be a bit male dominated and it inspired us hearing strong business women like Tamara Mellon. Now we love going to speak to school and university students who are in the same position we were a few years ago. Hopefully it’s encouraging for them to see two girls standing there and saying “three years on we’ve done this and you can do it too.”

Listen to Lizze Leary and Beth Widdowson interview with BBC Radio Leicester

You’ve been getting creative on Polyvore! Take a look at Kindred Sole-Ette’s Polyvore sets with Kindred Sole shoes >

Slothcrush on Polyvore used Mocks Buenos Aires Blue Mocks from Kindred Sole

Fatadellamorte on Polyvore used Mel

Honey Blue Flip Flops from Kindred Sole

Farahawr on Polyvore used Havaianas Freedom Sand from Kindred Sole

Blue-Feeling on Polyvore used Havaianas Slim Sand Flip Flops from Kindred Sole

On Polyvore? Get involved with Kindred Sole shoes! View Kindred Sole

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