Kindly Check Out Dis 2
-
Upload
keyuri-mehta -
Category
Documents
-
view
228 -
download
0
Transcript of Kindly Check Out Dis 2
-
7/29/2019 Kindly Check Out Dis 2
1/66
KINDLY CHECK OUT DIS 2ONLY
FOR UR KNOWLEDGE
-
7/29/2019 Kindly Check Out Dis 2
2/66
PUBLIC RELATIONS
-
7/29/2019 Kindly Check Out Dis 2
3/66
-
7/29/2019 Kindly Check Out Dis 2
4/66
-
7/29/2019 Kindly Check Out Dis 2
5/66
-
7/29/2019 Kindly Check Out Dis 2
6/66
The Story Begins
-
7/29/2019 Kindly Check Out Dis 2
7/66
A Few Days BackAt Milan Subway
-
7/29/2019 Kindly Check Out Dis 2
8/66
-
7/29/2019 Kindly Check Out Dis 2
9/66
-
7/29/2019 Kindly Check Out Dis 2
10/66
History Repeats ItselfOn 15thJuly09
-
7/29/2019 Kindly Check Out Dis 2
11/66
Water Water Everywhere
-
7/29/2019 Kindly Check Out Dis 2
12/66
The Rope Was Cut
-
7/29/2019 Kindly Check Out Dis 2
13/66
-
7/29/2019 Kindly Check Out Dis 2
14/66
-
7/29/2019 Kindly Check Out Dis 2
15/66
We Are Happy To HelpAircel
-
7/29/2019 Kindly Check Out Dis 2
16/66
A SolutionAnd CSR
*CSR-Corporate Social Responsibility
-
7/29/2019 Kindly Check Out Dis 2
17/66
People Using Aircel BoatThats What They Called It !!
-
7/29/2019 Kindly Check Out Dis 2
18/66
-
7/29/2019 Kindly Check Out Dis 2
19/66
-
7/29/2019 Kindly Check Out Dis 2
20/66
-
7/29/2019 Kindly Check Out Dis 2
21/66
Reaching Destinations
-
7/29/2019 Kindly Check Out Dis 2
22/66
Under The BridgeTrying To Rescue
-
7/29/2019 Kindly Check Out Dis 2
23/66
And Finally
-
7/29/2019 Kindly Check Out Dis 2
24/66
Everybody Talking About
-
7/29/2019 Kindly Check Out Dis 2
25/66
-
7/29/2019 Kindly Check Out Dis 2
26/66
-
7/29/2019 Kindly Check Out Dis 2
27/66
-
7/29/2019 Kindly Check Out Dis 2
28/66
-
7/29/2019 Kindly Check Out Dis 2
29/66
-
7/29/2019 Kindly Check Out Dis 2
30/66
TATA NANO
-
7/29/2019 Kindly Check Out Dis 2
31/66
WORLDS CHEAPEST CAR- TATA
NANO-
THE PEOPLES CAR
-
7/29/2019 Kindly Check Out Dis 2
32/66
INTRODUCTION
Dream-dream and dream, because dream gives vision,
vision gives thoughts and finally thoughts lead to the action".
By India's former President Dr. A.P.J. Abdul Kalam
Dreams also give you an idea to change yours and other life.
-
7/29/2019 Kindly Check Out Dis 2
33/66
An idea can change
your LIFE
An idea can also
change OTHERS
life
-
7/29/2019 Kindly Check Out Dis 2
34/66
SEEDS OF THE DREAMS
Mr. Ratan Tata
-
7/29/2019 Kindly Check Out Dis 2
35/66
Motivational words said by Dr. A.P.J. Abdul Kalam goes
exactly with Mr. Ratan Tata, Chairman of Tata group, who in
the year 2003, dreamt of producing a safe, affordable Car for
the common man.
Finally after the wait of five years, crossing all financial andtechnological barriers, Ratan Tata kept his promise and
unveiled Tata 'Nano' on 10th January 2008, at the 9th Auto
Expo 2008 in New Delhi.
Tata Nano, cool & smart, launched by Tata Motors is world'scheapest Car with a price tag of $ 2500
-
7/29/2019 Kindly Check Out Dis 2
36/66
1 December 2009 36
Tata Nano Car
-
7/29/2019 Kindly Check Out Dis 2
37/66
DESCRIPTION ABOUT NANO
The project has literally become India's claim-for-fame in the
international-media due to
Tata Motors' innovation in developing the car, as well as
keeping it low in price.
The car itself is expected to boost the Indian Economy
create entrepreneurial-opportunities across India,
expand the Indian car market by 65%.
Mr.Ratan Tata, Chairman of the Tata Group and Tata Motors,
who has described it as an eco-friendly "people's car".
-
7/29/2019 Kindly Check Out Dis 2
38/66
cont
Nano has been greatly appreciated by many sources and themedia
for its low-cost andeco-friendly initiatives which include using compressed-
air as fuel and an electric-version.
Tata Group is expected to mass-manufacture the Nano in verylarge quantities,
particularly the electric-version, and,besides selling them in India, to also export them world-
wide.
The Tata Nanoisa rear-engine, four passenger
-
7/29/2019 Kindly Check Out Dis 2
39/66
Specifications of Tata Nano.
The Standard Variant of the Car has a dealer price of rupees one lakh (US$2500) and is the cheapest car in the world. (Transport costs and Value-
Added Taxes exclusive)
A four-door car that can seat four-five passengers.
It conforms to all the emission standards as well as the Offset and SideCrash norms followed internationally. It is also compliant with the Bharat 3 norm and the Euro 4 norm with
respect to keeping pollution at bay.
A 33-bhp car with a 624 cc engine.
It will provide a mileage of 23 km/litre. The Nano Car will have two variants - a Standard and two Deluxe (AirConditioned) versions.
There is no power steering in the car.
-
7/29/2019 Kindly Check Out Dis 2
40/66
MODEL VERSIONS
Basic Tata Nano Std priced at 1,23,000Rupees (1700 Euros).
Deluxe Tata Nano CX at 1,51,000 Rupees (2100 Euros) has air
conditioning.
Luxury Tata Nano LX at 1,72,000 Rupees (2400 Euros) has air
conditioning, power windows and central locking.
-
7/29/2019 Kindly Check Out Dis 2
41/66
DESIGN
The Peoples Car,designed with a family
in mind, has a roomy
passenger compartment
with generous leg spaceand head room.
It can comfortablyseat four persons.
Four doors with highseating position make
ingress and egress easy.
-
7/29/2019 Kindly Check Out Dis 2
42/66
ENGINE
A variomatic gearsystem.
It is coming up as gearless or rather with an
automatic gear
transmission.
This helps to improve
the efficiency & mileageby magnifying the torque
output.
-
7/29/2019 Kindly Check Out Dis 2
43/66
FUEL EFFICIENCY
A rear-wheel drive,all-aluminum, two-
cylinder, 623 cc, 33
PS, multi point fuel
injection petrol engine. This is the first timethat a two-cylinder
gasoline engine is
being used in a car withsingle balancer shaft
for same gas emission
as scooter.
-
7/29/2019 Kindly Check Out Dis 2
44/66
SAFETY AND COMFORT
By adhering to the fact thatless weight requires less power,
the 1 lakh car is made of light
weighing steel.
This has made the Tatas comeup with a cheap alternative
with out compromising on
safety and performance
-
7/29/2019 Kindly Check Out Dis 2
45/66
WHAT MAKES IT SO CHEAP !
The Tata Nano uses plastics and adhesives rather than welding.
Introducing the car with an artificially low price through govt-
subsidies and tax-breaks,
Using vertical-integration, or partially using inexpensive
polymers or biodegradable plastics instead of a full metal-body.
It has no AC, no power steering, no power windows, no power
bells and whistles.
-
7/29/2019 Kindly Check Out Dis 2
46/66
cont
The Nano's boot does not open, instead the rear seats can be
folded down to access the boot space.
It has a single windscreen wiper instead of the usual pair.
Its door opening lever was simplified.
It has 3 nuts on the wheels instead of the statutory 4 nuts.
It only has 1 side view mirror
-
7/29/2019 Kindly Check Out Dis 2
47/66
47
SUPPLIERS TO TATA
NANO1. Bosch
2. Caparo
3. Continental4. Delphi
5. Denso Fag
6. Ficosa
8. Freudenburg
9. GKN
10. Itw Deltar
11. INA
12. Johnson Controls
13. Mahle
14. Saint gobain
-
7/29/2019 Kindly Check Out Dis 2
48/66
1 December 2009 Tushar Rastogi 48
-
7/29/2019 Kindly Check Out Dis 2
49/66
SAFETY
For Tata Motors, safety is of paramount importance. This
avenue provides no room for the slightest margin of error.
It has a strong passenger compartment.
Tubeless tyres further enhance safety.
Passes crash tests and Side impact test
It has 2 A-pillars on one side to better meet safety norms.
No airbags as airbags are still not a required feature in India.
Safety features such as crumple zones, intrusion-resistant
doors, seat belts, strong seats and anchorages.
-
7/29/2019 Kindly Check Out Dis 2
50/66
TARGET MARKET
The low-cost car is clearly intended for the masses.
For the family of four that would otherwise ride on a scooter,
Its also attracts the small cars buyers like Maruti 800, bike
riders etc.
-
7/29/2019 Kindly Check Out Dis 2
51/66
MARKETING STRATEGIES
For marketing strategy Tata had use conventional media in an
unconventional manner.
Nano isnt big on advertising. There are no TV campaign,
Only innovative use of print, radio and other media, particularly the web.
The Tata team was working on Nano news in papers,
Nano breaks on radio,
Nano appearing in the form of messages or ticker news on TV,
Online Nano games,
Nano chat rooms on the Net,
Nano pop-ups on major websites and
Nano conversationon Facebook, Orkut and blog spaces
-
7/29/2019 Kindly Check Out Dis 2
52/66
PROMOTIONAL TAG LINE.
Have Fun, Pay Less, get morewith Tata Nano
-
7/29/2019 Kindly Check Out Dis 2
53/66
ONLINE MARKETING
Website: www.tatanano.com
The major sections of
the site are:
a. Galary (both pictures
and videos).
b. Game (rather Link to
a nice virtual driving
game by Zapak).
c. Community.
d. Why Nano?e. Booking Details.
-
7/29/2019 Kindly Check Out Dis 2
54/66
SOCIAL MEDIA
Facebook
Blog
Orkut
YouTube
-
7/29/2019 Kindly Check Out Dis 2
55/66
Nano Game.
The game by
zapak was a
great move to
spread word
about the car.
-
7/29/2019 Kindly Check Out Dis 2
56/66
OFFLINE MARKETING
Collaborations: Tata partnered with a few banks for releasing
application forms.
Leveraging Existing Infrastructure: People can find Nano
merchandise, application forms and demo cars in TataIndicom, Titan, Croma and Westside stores. Tata Indicom is
also offering a money-back offer with every application form.
TV: Tata didn't invest heavily into TV commercials.
Instead of anchors saying well be back after a short break on TV
channels, now theyre saying, Well be back after a Nano break.
-
7/29/2019 Kindly Check Out Dis 2
57/66
-
7/29/2019 Kindly Check Out Dis 2
58/66
PRINT MEDIA
The grand launching ceremonyof Tata Nano was covered by all
kind of media personal. It was a
front page headline in many
leading newspapers.
International motor show at
Geneva where Mr. Tata shows
the Nano in front of international
media.
Business tycoon like Mr. Tatawhen delivered the first Nano to
a comman person, itself it makes
a big news.
REACTIONS ABOUT NANO
-
7/29/2019 Kindly Check Out Dis 2
59/66
REACTIONS ABOUT NANO
"It's a good historic moment for the Indian auto industry and also a proud oneindeed that an Indian company took a step forward on this road. Its an upgradationfor an auto wheeler rider to by a car now.
Rajesh Jejurikar, Managing Director, Mahindra and Renault's.
"It's good product but it's still too early to say whether it will overtake the 800because it caters to a totally new market segment.
Said Jagdish Khattar, Former MD ofMaruti Udyog Limited
"Meeting the proper quality standards and safety is not feasible at all in such amodel.
Andreas Prinz, Managing Director (Passenger Cars), Volkswagen Group SalesIndia.
"I think it is a great thing for India because mobility is giving new opportunities. Ihope Tata drives to great success with the Rs one lakh car, but it is not included inour plan.
Thomas Kuehl, Board Member, Skoda Auto India.
http://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/skoda-auto-india-private-ltd.htmlhttp://www.surfindia.com/automobile/skoda-auto-india-private-ltd.htmlhttp://www.surfindia.com/automobile/skoda-auto-india-private-ltd.htmlhttp://www.surfindia.com/automobile/skoda-auto-india-private-ltd.htmlhttp://www.surfindia.com/automobile/skoda-auto-india-private-ltd.htmlhttp://www.surfindia.com/automobile/skoda-auto-india-private-ltd.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.html -
7/29/2019 Kindly Check Out Dis 2
60/66
FUTURE OF NANO
World is getting tougher day by day being unique is acompetitive advantage. Expectations to Nano has proved this .
As customers gain more power, they will demand more
tailoring and value-added service to meet their needs.Companies that innovate on this dimension are likely to berichly rewarded.
So as per this presentation, conclusion can be draw as a futurecar not only of Indian but also if exported than could be to theworld.
-
7/29/2019 Kindly Check Out Dis 2
61/66
-
7/29/2019 Kindly Check Out Dis 2
62/66
-
7/29/2019 Kindly Check Out Dis 2
63/66
PROBLEM
A Tata Nano caught fire in front of the police headquarters on
Sunday night. The fire control room received a call at 8.15pm
following which two fire tenders were rushed to the spot.
Its two occupants, siblings Nishant and Suman, managed to vacate
it quickly as huge flames enveloped the car and charred it. Thereason of the fire, extinguished in about 15 minutes, is not known
yet. This is the second Nano to have caught fire in Delhi In August
2010, the first Nano caught fire in the capital. The company had
earlier been forced to conduct an inquiry whether there was a
technical problem with their model after two other Nano cars hadcaught fire last year.
-
7/29/2019 Kindly Check Out Dis 2
64/66
TATA NANO IN SRILANKA
The revolutionary Tata Nanos fire problems simply dont seem to end. Now,
another Tata Nano has reportedly caught fire in Sri Lanka, leading to the car beingcompletely gutted by the ensuing inferno. The Tata Nano involved in this fiery
mishap was a cab that was being used by a Taxi company in Sri Lanka called the
Budget Taxi. Incidentally, Tata Motors has just started exporting Nanos to Sri Lanka
in May this year and the latest incident of fire, whatever the cause may be is a
serious concern for Tata as it seems like the last straw to break on the camels
back.
-
7/29/2019 Kindly Check Out Dis 2
65/66
VIDEOS
NEWS ON TATA NANO
STORY BOARD
-
7/29/2019 Kindly Check Out Dis 2
66/66
Questions forAudiences???
Will the Nano
succeed?
What do you think? Isthe Nano a car of the
future?
If you are the group
head what would youdo?