Kinda Story 2010
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Transcript of Kinda Story 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Kinda Story
October 5, 2010Pauliina Mäkelä
11Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Introduction
•This is Kinda Story– how a social media fanatic became an entrepreneur and one of the friendtrepreneurs
2
HELLO!My name is
Pauliina Mäkelä.
2Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
ITK Conference - April 2009
•Pauliina Mäkelä & Sanna Brauer3
3Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Twitter - September 2009
44Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
MindTrek Conference - October 2009
•Sometu in Business together with Harri Lakkala
55Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Twitter - October 2009
66Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
DCL Conference - November 2009
•Social media in businesses together with Janne Ruohisto
77Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
January 2010
•worked as a communication and change management specialist in Nokia Siemens Networks
•used actively social media tools and networks as a dear hobby– networking, commenting, sharing, liking
•Facebook in use for two years, Twitter in use for nine months
88Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
January 2010
•participated Innovation train event Tampere-Oulu-Tampere, YouTube videos 1 & 2
99Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
January 2010
•created Facebook public profile (472 members on September 2010)
1010Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
January 2010
•joined Friendtrepreneurs in Facebook (881 members on September 2010)
1111Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
March 2010
•participated– SomeTime2010 organizing meeting and “YLE Sosiaalinen televisio” event in Helsinki
– Social media seminar in Government Communications Unit via net
– “Demola Cafe Combinat: sosiaalinen media pk-yrityksissä” event in Tampere
– “Online ITK: Sometu - Kurkistuksia, vinkkejä ja parhaita paloja” via net
1212Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
March 2010
•March 29 - resigned after 11 years in Nokia Networks/Nokia Siemens Networks in different spealist jobs in the areas of technical support, care, quality, communication, change management and training
1313Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
April 2010
•dreamed about own company while looking for a new job
•worked as a back channel for a seminar by Osaamo
•worked as a back channel for a event by Intunex
•participated ITK conference with two Prezi presentations 1 & 2
•visited Ensimetri - received guidance on the path to setting up own business
1414Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
May 2010
•gave social media tools training in Hämeenlinna and Facebook training webinar
•participated– Business in social media event by Tekes Verso in Espoo
– TEDxHelsinki in Helsinki– IIDA event in Demola in Tampere– “Kokemuksia tekniikan alan ja taitojen verkko-opetuksesta” seminar in Tampere
1515Friday, October 1, 2010
•participated SomeTime2010 event (http://sometime.fi/) as one of the organizers in Helsinki and networking cruise to Stockholm
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
May 2010
16Photo by Janne Ruohisto
Photo by Janne Ruohisto
Photo by Anne Rongas
Photo by Oskari Uotinen Photo by Oskari Uotinen
Photo by Oskari Uotinen Photo by Oskari Uotinen
Photo by Janne RuohistoPhoto by Oskari Uotinen
16Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
May-June 2010
•participated Entrepreneur course in Tampere, 8 nights x 3,5 hours
•organized by Yritysura Ky
1717Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
June 2010
•crowdsourced the company’s name via Facebook and Twitter
•participating Ideapaja coaching by Ideakoski and Capacitar in Espoo
•participating Gemilo partner day•lecturing about social media to
Lempäälän Rotaryklubi in Lempäälä
1818Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
June 2010
•started to work as a part-time project worker in Otava Folk High School for the AVO (Open networks for learning) project - in the Sometu network (3292 members Semtember 2010) subproject
1919Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
July 2010
•established Kinda Ltd in Ylöjärvi in the scenery of her grandmother’s place
•the great-grandchild of a miller founded her company :D
•visited Ensimetri with company’s establishing papers
2020Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
July 2010
2121Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
July 2010
2222Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
July 2010
2323Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
July 2010
•sent company’s establishing papers to National Board of Patents and Registration Finland
•received Business ID 2347315-0•organized Qelluntai event for Sometu
network in Lepaa
2424Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
August 2010
•Kinda Ltd was registered in National Board of Patents and Registration of Finland for Trade register, Tax Administration, Prepayment register and Value added tax-liability
•started the business as a part-time entrepreneur
•took insurances via Pohjola from Ilmarinen•took accounting from Pretax• lectured about social media and
networking in YTY event in Helsinki25
25Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
August 2010
•opened Facebook, Twitter and LinkedIn accounts for Kinda
2626Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
September 2010
• received business cards from Kirjapaino Hämeen Offset Tiimi Oy
• received iPhone 4 phone• gave social media training in Seinäjoki,
Facebook and Ning webinar• gave social media project work webinar
participated TIEKE seminar “Vaikuta ja vaikutu - Digikansalainen tänään ja huomenna” in Helsinki
• participated Friendtrepreneur event in Tampere and HENRY ry workshop related to social media
27
Photo by Jussi Linkola
27Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
September 2010
•opened web pages for Kinda Ltd
2828Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi29
Tribes
29Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Box of Tools
3030Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Dreams came true
•You should remember that you should be careful what you wish for, because these wishes tend to come true
3131Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi32
I wanna warmly thank all people in my
networks who have helped and guided me on my journey!
32Friday, October 1, 2010
Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Questions?
3333Friday, October 1, 2010