Collaborative behaviour: barriers & enablers

KIN summer workshop14 June 2012

Jemima Gibbons Social Media Consultantmonkeyswithtypewriters.co.uk

@JemimaG

1.Introductions

2.Six collaborative behaviours

3.Six non-collaborative behaviours

4.Enablers

5.Barriers

6.Group work & discussion

OVERVIEW

Introductions

Six collaborative behaviours

DIY and customisation - mass creativity enabled by standardization, remixability & modularity

1:Co-creation

Social networking - building relationships around the things we care about

2:Being passionate

3:Learning

Growth through sharing knowledge - blogs, wikis, tagging & bookmarking; data exposition

4:Openness

Increased transparency - blogging, vlogging, micro-blogging and confessional profiling

5:Listening

Improved understanding of stakeholders’ needs through P2P comms and long-tail visibility

6:Generosity

Boosted creativity - collaborative innovation, open data, crowdsourcing & creative commons

Six non-collaborative behaviours

1.Co-creation

2.Being passionate

3.Learning

4.Openness

5.Listening

6.Generosity

Collaborative Non-collaborative

1.Big, fixed solutions

2.Ruling by fear

3.Knowing it all

4.Silence

5.Broadcasting

6.Silo’ed thinking

Four enablers

Four enablers

1.Social leadership

2.Networked culture

3.Reward systems

4.Social proof

•Empowering others

•Passionate & inspirational

•Communicating openly

•Making things simple

•Listening: community-led

•Generous, ethical & caring

1:Social leadership

•Based on networked structure

•Connected & weblike

•Community- & people-centric

•Information flows freely

•Non-deferential (flat)

•Modular & responsive

•Starfish not spider

2:Networked culture

•Renumeration & promotion

•Privileges and gifts (status)

•Intrinsic motivators (Dan Pink)

•Peer recognition & acknowledgement

•Enjoyment (cf start-up culture)

•Gamification

3:Reward systems (positive)

4:Social proof

•Evidence others are doing/using X

•Recommendations & media mentions

•Case studies

•Metrics (customers, fans, likes)

•Improved online influence

Four barriers

1.Anti-social leadership

2.Legacy systems (tech & human)

3.Reward systems that reinforce #2

4.Paying lip service to change, while

not actually changing

Four barriers

1:Anti-social leadership

•Empowering favourites

•Volatile & inconsistent

•Communicating badly

•Making things over-complicated

•Ego-led

•Acting in own interests

2:Legacy systems

•Hierarchical structures & processes

•Legal and compliance issues

•Fear of losing competitive advantage

•Fear of fraud

•Security issues

3:Reward systems (negative)

•Renumeration & promotion

•Like promoting like

•Empty metrics (Tweetadder/ Klout?)

•Loss aversion/ fear of punishment

4:Paying lip service to change while not changing

•Espoused theories v theories-in-use

•Talking the talk (loudly)

•Stuck in “the broadcast paradigm”

•That’s enough about me, what do you think about me? (L’uomo Vogue)

Group work

Discussion...

1.Choose a project you’re working on right now

2.What problem are you trying to solve?

3.Which collaborative behaviours do you want?

4.Which enablers can help?

5.Which non-collaborative behaviours are present?

6.Which barriers can you identify?

Conclusions

Thank you

Jemima GibbonsJemimag@gmail.comwww.monkeyswithtypewriters.co.uk@JemimaG