To inform the public debate so that the audience can make educated choices

To deliver facts ...1. Verified2. Attributed3. Sourced4. Tested

To find stories that...

• Had it not been for you, the world would never have known.

• Simple questions– Who?– What ?– Why ?– When ?– How ?

• The desire to writeYou are not there to impress your audience

but to serve their needs

• The desire to influence for goodSome journalists want to be servants of the

people and information channelsSome want to be public interpreters of events

• The desire for knowledge– Curiosity is a vital

ingredient for any jour-nalist

– Most journalists tend to know a little bit about a lot of things, rather than a lot about one subject.

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