Website Evaluation

Mobile Marketing

By Kimberly JacksonMarch 13, 2016COMM 4318Mobile Marketing | University College

In Gods Time

About In Gods TimeIn Gods Time, LLC. is a contemporary Christian apparel line created by Chanel Pittman. In Gods Time features men, women and childrens clothing with its signature clock logo featured on various items and accessories such as t-shirts, sweat-shirts and tote bags.

MissionTo fill a gap in the clothing and apparel industry, which lacked representation for young, creative and outgoing youth and young adults wishing to express their religious beliefs through fashion.

In Gods Time Business GoalsTo establish the image of an all inclusive Christian brand where both traditional and non-traditional Christians are acceptedTo enter the mainstream fashion marketTo enter international fashion marketsTo open a store-front site in North America by 2017 To increase yearly sales by 20%To obtain investors by 2016

Target MarketsChristians18-35 years35-55 yearsChristian ParentsChristian teens

Mobile Marketing ObjectivesIncrease social media presenceIncrease international interest in brandIncrease traffic to websiteIncrease event ticket sales

Omni-channel Marketing Allow customers to purchase goods online/mobile and receive them in person pick-ups or via mailAllow customers to save purchases for laterAllow customers to put purchases in online basket and confirm purchase in-storeConnect all social media platforms with website

Mobile VisionIncrease customer communication by allowing multiple communication/purchase channels via:Social MediaContestsLinked postsE-mailPurchase/inquire about goodsSend, receive updates on goods and events IGT AppPurchase items or tickets to events Receive reminders for upcoming eventsGet updates on new services productsGet daily inspirational quotes/memes

Social Media Goals

Social Media SitesFollow In Gods Time on Instagram!Friend us on Facebook!Follow us on Snapchat!

Sample Social Media Posts

Check out the Johnson family rocking their In Gods Time T-shirts! Show us how you rock yours using the hashtag #IrockIGT #IGT #Christian #Fashion #Ingodstime

The In Gods Time Fashion Show is almost here! Do you have your tickets? If not, visit www.ingodstimellc.com to get them NOW!

10 second video message: Hey guys! Come visit us at the multicultural festival now!

Strategy for gaining followersBegin following and friending large numbers of peopleLike multiple picturesComment on pagesEncourage new followers to tag friends in IGT photos they like and share Facebook posts

Tag a friend who would love this shirt! #InGodstime

IGT Facebook Page

Strategy for posting and content marketing

Share content more than onceSame message, different photos Re-gram and re-post users who tag us

Strategy for posting and content marketing (contd)

Targeting Key InfluencersSample social media pitch to various Christian music/movie andradio personalities such as Dana Chanel and Marcus D. Wiley:

*IGT is willing to pay for promotion (up to Certain dollar amount) if necessary. Good Morning,

My name is Chanel Pittman and I am the creator of In Gods Time LLC, acontemporary Christian clothing line. I am also a member of the PrinceWilliam Chapter of the National Coalition of 100 Black Women. I had achance to meet you last year, as you have hosted our annual fundraisergala.

In Gods Time LLC offers fashionable Christian apparel for men, womenand children. The logo for IGT is a large clock, with the words InGods Time in the middle. The removal of the hands on the clockreminds us that time is not running out, nor moving too fast. Weshould always remember that things do not come to us on our time, butin Gods time, instead.

In Gods Time would be honored if Marcus D. Wiley would be willing tosupport the message and clothing line by wearing the mens leathersleeve sweatshirt. IGT will provide Mr. Wiley with apparel to promoteon his social media pages. If interested, please forward sizinginformation and any other requirements to chanelpittman.cp@gmail.com.For more information on In Gods Time, please visit www.ingodstimellc.com.

I look forward to hearing from you,

Chanel M. PittmanCEOIn Gods Time, LLC

VideoIGT will use video to promote upcoming fashion shows, post new commercials, and to give customers an inside look on what the designers are doing.Post will be consistent on all three social networks

https://www.youtube.com/watch?feature=player_embedded&v=23koWIqPENY

Key Performance Indicators

In Gods Time Spring Fashion Show

ExecutionAnnounce contest on website and via social media tools Create new hashtag specifically for usersRe-post contestant submissions and ask for follower feedback/likes, votesAnnounce winner via social media

Goals & Success

The IGT AppDownload the IGT App Now! Stay connected with the IGTGet updates on the latest IGT fashionFind out where IGT will set up shop in your areaGet tickets to IGT fashion shows Make purchasesSubmit your IGT photosGet daily inspirational quotes

In Gods Time MobileBusiness

Cost of Creation$50,000 based on some the following details:IOS and android compatibleLogin via e-mail or social media In-app purchase (services or goods) Ratings promtCustom app icon

Advertising and LaunchEnter current customer information in app database for ease of installation Launch demo app videoSocialize app via e-mail, social media, website and in person interaction for new and potential customersGive customers option to download app via text or e-mail message

App Store OptimizationTitle: In Gods Time Mobile Keywords: God, fashionDescription: In Gods Time Mobile app allows customers to stay connected with IGT 24/7. Customers can get daily product updates, event notification, purchase tickets and products, opt into daily spiritual messages and so much more!ScreenshotsVideo trailersReviews and ratings

Measurement and KPIsNumber of downloadsEngagementRetentionApp Rating PurchasesNotification opt ins

Stickiness FactorIrresistible information: IGT mobile will allow you to stay connected 24/7Catchy new slogan In Gods Time, the time is NOW! Displayed on all IGT communications for repetition

SummaryOmnichannel marketingIncrease social media presencePromote new IGT app