Kim Garretson Real_Inno RJI Research: Connecting startup ecosystems to enterprises seeking...
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Research Initiative, RJI Institute, Missouri School of Journalism Bridging startups in media & advertising to Corporate Open Innovation Initiatives
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Member of the first class of part time non-resident research fellows at RJI. My research will focus on connecting early-stage companies with the research capabilities of the institute. I'll be bringing in both pre-VC and venture-backed innovations in all areas of digital media across all screens, plus ad tech. Will be incorporating the project under my Real/Inno work as a board member and advisor to startups.
Transcript of Kim Garretson Real_Inno RJI Research: Connecting startup ecosystems to enterprises seeking...
Research Initiative,
RJI Institute,
Missouri School of Journalism
Bridging startups in media &
advertising to Corporate
Open Innovation Initiatives
Real_Inno is the name for our yearlong research initiative at the Reynolds Journalism Institute/Missouri School of Journalism. It refers to Real Innovation & Realizing Innovation.
the problem we are addressing is the gap between startups’ disruptive innovations in media & advertising and corporations seeking outside innovation. How can corporations better discover the ‘1-in-1000’ startups best suited to advance their businesses?
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• Media & Advertising advisor to venture-backed companies
• Co-founder Ovative/Group
• Strategy & Innovation executive, liaison to VC industry, Best Buy
• Founder/partner of two digital agencies, now owned by Interpublic Group & Publicis
• M.A. Candidate, Missouri School of Journalism
• B.A. Strategic Communications, University of Wisconsin
Kim Garretsonfellow
Hyungjin Gill (Gill)assistant
Advisor list at RealInno.com
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Advisors from:
WPP/VML
Hanson Inc
Target
Best Buy
Kohler
New York Times
Time Inc
Amazon
Microsoft
Scripps Networks
Real_Inno is building a group of
Advisors:
From Media, Agencies, Brands,
VC firms, Other
Innovation Segments for our Research
Journalism: News gathering, news production, news distribution
Audiences: Building audiences, audience engagement
Screens: Innovation across all screens and devices
Channels: Traditional, Web, Social, Mobile, Local
Revenue: All sources
Business Extensions: Media Companies as Retailers, Event Promoters, other
Advertising Technology
Content and Content Marketing
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Real_Inno research is focused on the trends & tools converging all access points to Emerging & Traditional Media Channels & Revenue Sources
Traditional Media
Mobile
Search/Digital Media
ConsumerCreated Media
Enabling Technologies, Tools &Platforms
Hardware screens and devices
Social Media
Strategic CommunicationsCampaigns & Content
RESULTSRESULTSFellowshipDeliverable
CorporateAdvisors
toFellowship
CorporationsSeeking OutsideInnovation from
Startups
Review BestPractices to advance
companies to next stages
Review theses for investment &deal criteria
Optional: Researchon acquiring investment
capital and talent
Incubators/Accelerators
Venture CapitalFirms
Real_Inno focuses its research in 3 segments of the ‘sell-side’ startup ecosystem, with equal focus on the ‘buy-side’ of corporations seeking Innovation from the outside
Review methods forsecuring initial revenue
and investments
Fellowship Deliverable: New Tools for Connecting Startups & Corporate Enterprise
CustomersInitial premise for our Fellowship project: Test the concepts and best practices for a potential service run by RJI. The service could be an online index and platform to bridge enterprises in media, brand marketing and advertising to startup ecosystems.
Enterprise innovation leaders perhaps could post their interests in discovering and reviewing Open Innovation from outside their own R&D efforts.
Startups, incubators, accelerators and VC firms could review the enterprise posts and respond in ways the enterprises request.
Real_Inno
contacts
Kim Garretson, fellow. [email protected]. 612-836-8803. Hyungjin Gill (Gill), assistant, [email protected] .
