9 KILLER QUESTIONS EVERY START-UP SHOULD ASK ABOUT THEIR

BUSINESS PRACTICES. BRAND ARTILLERY

When your business is in start-up mode, the cement is wet.

The core values that will guide its character and actions are

still being installed.

The decisions you make at the start of the journey will have far-reaching

consequences as you grow.

Now is the time for soul-searching. Now is the time for killer questions.

WILL YOUR PRODUCT BE MADE IN YOUR HOME

COUNTRY, OR MADE SOMEWHERE ELSE BECAUSE IT’S CHEAPER?

BRAND ARTILLERY  

�IF YOUR BUSINESS IS A SERVICE, WILL IT BE

BASED IN YOUR HOME COUNTRY?

BRAND ARTILLERY  

WILL YOU PAY TAX?�

BRAND ARTILLERY  

�DO YOU HOLD YOUR BUSINESS TO A HIGH-QUALITY STANDARD?

BRAND ARTILLERY  

HOW SUSTAINABLE IS YOUR BUSINESS GOING TO BE?

BRAND ARTILLERY  

�WILL YOU DO EVERYTHING YOU CAN TO MINIMISE THE

ENVIRONMENTAL IMPACT OF YOUR BUSINESS?

BRAND ARTILLERY  

�WILL YOU EXAMINE PACKAGING, UPGRADE COSTS, SERVICE FEES

ETC. AND AIM TO KEEP THESE FAIR, OR WILL YOUR OVER-RIDING

GOAL BE TO MAXIMISE PROFIT?�

BRAND ARTILLERY  

WILL YOU BE ACTIVELY PHILANTHROPIC?

�

BRAND ARTILLERY  

WOULD YOU CONSIDER JOINING AN ORGANISATION LIKE

ONEPERCENTFORTHEPLANET.ORG? �

BRAND ARTILLERY  

Best of luck with your new venture - We hope this helps. (If we can help you articulate your values, or you need creative advertising, just ask.) MEANWHILE, WHY NOT FOLLOW US ON TWITTER? @BRANDARTILLERY

BRANDARTILLERY.COM EOGHAN@THEARTILLERIES.COM PHONE +353 87 2655288

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