Killer KPIs: Turning Data Into Gs
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KILLER KPIs: TURNINGDATA INTO Gs
@AnnieCushing annielytics.com
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BOUNCE RATE
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BOUNCE RATE DEFINED
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EXCEPTION: BLOGS
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SEGMENT EVERYTHING
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SEGMENT BY MEDIUM
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TO SEE A COMPARISON
step 1: click the comparison icon above report
step 2: choose bounce rate from drop-down
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QUICK ASIDE: LIE DETECTOR TEST FOR DIRECT
step 1: start to type “referral” in filter
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step 2: filter referral report by “mail”
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SEGMENT BY COUNTRY
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Get this report
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CONFIRMED BY GA
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SEGMENT BY PLATFORM
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MOBILE VS DESKTOP
Get this report
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OUCH!!!
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PAGE LOAD TIME
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HELPS BOTH PPC AND ORGANIC
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SEGMENT BY MEDIUM
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TWO OF THEIR TOP MEDIUMS ARE MAD SLOW!
Get this report
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SEGMENT BY COUNTRY
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SEGMENT BY PLATFORM
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AVG PAGE LOAD TIME OF MOBILE IS > 2XS DESKTOP
Get this report
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FIX YOUR PPC LANDING PAGES ON MOBILE
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TOOLS TO MEASURE SPEED
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GTMETRIX.COM (MY FAVE)
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GTMETRIX.COM
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PAGESPEED INSIGHTS
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ALL THE MARKETING TOOLS!
Get them! Get them now!
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VISITS WITH CONVERSIONS AND/OR TRANSACTIONS
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BUILT-IN ADANVANCED SEGMENTS
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OR JOIN THE TWO
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WHEN I APPLY THE “VISITS WITH CONVERSIONS OR TRANSACTIONS” SEGMENT TO MY MEDIUM REPORT…
(Brace yourself)
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CONVERSION PATH
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BROKEN LANDING PAGES
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step 1: apply the custom Landing Pages by Medium report (get it here)
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step 2: click on the medium you want to get landing pages for
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step 3: choose the number of landing pages you want
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step 4: export as csv
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step 5: extra step if you have multiple subdomains in your profile
If you have multiple subdomains AND you don’t have a filter to include hostname (what dah??) I show you how to create reports like this in this Search Engine Land post
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step 6: make uris full urls (e.g., start with http://)
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step 7: get status codes
SCREAMING FROG: Find out how here (sans Step 4); status codes are in the Response Codes tab
SEOTOOLS FOR EXCEL (EXCEL PLUGIN): Get the directions for how to get status codes here
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LEARN MORE
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Summary blog post
bit.ly/killer-kpis-annie