Kilang Roti Minang
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Transcript of Kilang Roti Minang
KILANG ROTI MINANG
HISTORY
• Founded in 1974 by Datin Hajah Roziah• Factory located in Pokok Sena, Kedah• 100% owned by Bumiputra & Muslim• Have 3 products category -bun, biscuits, and cakes• Employed 23 workers who work in different
section including 3 drivers and 2 clerks• Focus on 2 types of consumer, which is
government institution and people around Kota Setar, Kedah
Government
Agencies
Hospital
Air ForcePrison
School
MISSION
“Ensure Muslim have alternative option in buying product based on bread that
convinced Halal”
VISION
PRODUCT LINE
• BunCoconut, red bean, ‘kaya’, chocolate, sweet cornMilk & sweet, Sandwich breadWhole mealHot dog bun
• BiscuitCrackers
• Cakescupcakes
OBJECTIVE
• Financial To achieve 10% revenue from the previous years
• Internal Business ProcessProduce 3 items biscuit and cake in 2012
• CustomerExpand 25% of target market in townwider market place Increase customer satisfaction
• Learning & GrowthProvide training 2 times per year to improve their worker’s skill in
bakeryUsually they get training from Chef Liza (Academy Sweet Azza)
ADVANTAGE & DISADVANTAGE OF
CURRENT BUSINESS STRATEGIESStrategy Advantages Disadvantages
Menu variety Many choices suitable for all range of age
Cannot satisfy all people needs & wants
Deal tender with government
Strong brand name Duration of tender is limited
Produce quality product Increase customer’s trusty & loyalty
Difficult to maintain their quality of product
Maintain good relationship with supplier
Get cheapest price of raw material
Conflict might occur
Reward worker Create sense of belonging towards company
Need high cost
SWOT
KILANG ROTI MINANG
STRENGTHS•KNOWLEDGE•HISTORY/EXPERIENCE•AFFORDABLE PRICE•HAVE STRONG RELATIONSHIP
WEAKNESSES•PACKAGING NOT ATTRACTIVE•LIMITED MARKET PLACE•LACK OF PROMOTION•LACK OF CAPITAL
OPPORTUNITIES•LOCAL PRODUCT•STRONG BRAND NAME-AMONG GOVERNMENT AGENCIES •EXPAND MARKET CHANNEL
SO•JOINT VENTURE WITH ESTABLISHED COMPANY, E.G MYDIN & TESCO•SUPPLY PRODUCT TO 1 MALAYSIA RETAIL STORE
WO•PENATRATE MARKET SEGMENTATION•ATTRACT NEW INVESTOR
THREATS•ECONOMY CHANGES•COMPETITOR•LIMITED DURATION-TENDER
ST•CREATE NEW CHANNEL, EG. KIOSK & NEW OUTLET•EXPAND PRODUCT LINE
WT•NEW PACKAGING DESIGN•WIDER RANGE OF PROMOTION
Key Success Factors
• Knowledge & SkillProvide training to improve employee’s skill in bakeryGet idea or suggestion from trainer
• ExperienceEstablished companyStrong name among supplier
• QualityMaintain their product taste Quality of production
• Low Costo Not invest high cost for productiono E.g like medium such television, radio, internet
• Focus in One Segmentationo Easy to control & monitor their producto Can maintain their product lines
MARKETING COMMUNICATION
• Personal SellingGovernment agencies (tender)Private agencies such as Radix Fried Chicken
• Viral MarketingMouth to mouth (testimonials)
• Sales PromotionPamphletBrochureSticker
CONTROL & MONITOR
• Give reward and punishment to employee• Ensure budget provided within the strategies
developed• Ensure the new packaging able to attract
customer• Ensure that they produced high quality’s
product
RECOMMENDATION
• Change packaging into more attractive• Increase promotion through radio, newspaper
and website• Wider their market segmentation into North
area
THANK YOU