Kieron McDonnell\'s Portfolio

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Kieron McDonnell Web Content Portfolio November 2007-present

Transcript of Kieron McDonnell\'s Portfolio

Page 1: Kieron McDonnell\'s Portfolio

Kieron McDonnellWeb Content Portfolio

November 2007-present

Page 2: Kieron McDonnell\'s Portfolio

www.myhealthyliving.co.uk

• Satellite site designed to drive traffic to the main Mobilis ecommerce websites. • I wrote all of the content for this site – the articles, added the products, maintained the tag cloud.

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http://www.myhealthyliving.co.uk/alcohol-jabs.php

• I wrote this article, sourced image from Flickr, inserted links to product pages on the Mobilis Direct b2c site and relevant pages in the Treatment Room – a popular tool where people could get advice on how to treat conditions.

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http://www.myhealthyliving.co.uk/genesis%20medical.php

• A product supplier page where I used my product knowledge to feature popular products and link to product category pages

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• A special offers page from the old Mobilis Healthcare website. I was responsible for adding the featured products to the page and coordinating and applying the featured promotions.

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• An example of a PPC landing page I created with clear call to actions and advertising of a voucher code to receive the discount. I also created and managed all voucher codes used on the website.

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• Use of social media. I created the Powerpoint presentation, uploaded it to Slideshare and embedded in to page.

http://www.willow-park.co.uk/article.asp?id=434&parent=310

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http://www.willow-park.co.uk/article.asp?id=518&parent=292

• Use of Google Maps, which I created myself and embedded in to page on Willow Park website

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http://www.willow-park.co.uk/article.asp?id=503

• I added the different sections of the printed Tenant Handbook to the website. With links so customers could download the sections they wanted for themselves.

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http://www.ampwire.co.uk/Security-Cages

• Given very little information I conducted my keyword research using the Google Adwords tool and after just a few weeks was the 6th most popular page on the website

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http://www.ampwire.co.uk/shop/product/PIR-Guard-Type-A/146 • Note the use of headers, bullet points to emphasise selling points and links to other pages.