Kids Wear Market in India  A  report  by  www.oxolloxo.com  

Overview

•  In  this  presenta6on  one  would  be  able  to  know  the  emerging  trends  in  Ecommerce  Industry  and  the  growth  of  sale  in  Kids  wear  sec6on  in  Online  Domain.    

•  What  are  the  trends  in  Kids  Wear  in  Online  Domain    •  We  would  also  analyze  the  compe66ons  (based  on  internal  research)  

•  How  does  oxolloxo  fits  the  bill  for  kids  wear    •  Conclusion    

The   E-­‐Commerce   sector   has   seen   unprecedented   growth   in   2015   &   would   con6nue   to  witness  the  same.    The  growth  was  driven  by  rapid  technology  adop6on  led  by  the  increasing  use  of  devices  such  as  smartphones  and  tablets,  and  access  to  the   internet  through  broadband,  3G  and  other  such  services  which  led  to  an  increased  online  consumer  base.      The   growth   was   also   witnessed   due   to   heavy   investments   by   Ecommerce   Companies  across  the  Media  to  increase  the  awareness  and  market  share.      Furthermore,   favoured   demographics   and   a   growing   internet   user   base   helped   aid   this  growth.   In   terms  of   highlights,   the   growth   shown  by   home-­‐grown  players   and   the   huge  investor  interest  around  these  companies  displayed  the  immense  poten6al  of  the  market.  

E-commerce industry in India

Kids wear market in India Children's   apparel   includes   clothing   for   kids  between  1   and  14   years  of   age.   The  market  for  kids'  apparel  in  India  exceeds  Rs.  13000  crore,  of  which  around  Rs.  3000  crore  is  cons6tuted  by  branded  kids'  wear.      The  kids'  wear  market  is  growing  at  the  rate  of  10%  per  annum,  which  makes  it  one  of   the   fastest   growing   markets.   Armed   with   this   knowledge,   popular   apparel  brands  are  coming  up  with  new  collec6ons  that  will  appeal  to  kids.  

Trends  in  Kids  Wear  

(India)  

Clothing:  Q2  2015  AucBon  Metrics  Update

Source:  Google  internal  search  data,  based  on  pre-­‐categorised  queries  for  the  Clothing.  Note:  In-­‐quarter  metrics  for  Query  Volume  and  Ad  Depth  are  only  available.  

1   2   3   4   5   6   7   8   9   10   11   12  Months  

2012   2013   2014   2015  

Queries  (Q2  2015  Y/Y:  58.09%)  

1   2   3   4   5   6   7   8   9   10   11   12  Months  

2012   2013   2014   2015  

1   2   3   4   5   6   7   8   9   10   11   12  Months  

2012   2013   2014   2015  

$0.00  

$0.05  

$0.10  

$0.15  

$0.20  

$0.25  

$0.30  

1   2   3   4   5   6   7   8   9   10   11   12  Months  

2012   2013   2014   2015  

Impressions    (Q2  2015  Y/Y:  45.26%)  

Clicks  (Q2  2015  Y/Y:  59.45%)   Actual  CPC  (Q2  2015  Y/Y:  0.08%,  Avg:$0.12)  

About Oxolloxo •  Oxolloxo   is  a  premium  exclusive  online  Fashion  Retailer  brand   from  the  house  of  KPA  Apparels  Pvt.  Ltd.    

•  It  is  a  global  lifestyle  brand  that  provides  quality  fashion  apparel  to  our  customers  worldwide.    •  The   name   “Oxolloxo”   itself   is   unique.   Pronounced   as   ‘Oksa   Lock   So’,   it   is   a   first   Fashion  Palindrome.  

•  Oxolloxo   also   offers   products   varying   from   kids  wear,  maternity  wear,   plus   size   clothing  which  differen6ates  it  from  others.    

4 P’s of Oxolloxo (How does oxolloxo fits the bill of demand of Kids Wear in India)

Product •  Deals   in   Apparels   for  Women,  men  &   Kids.   Not   only   this,   they   also   have  exclusive  collec6on  of  plus  size  clothing.    •  All  clothes  &  apparels  are  made  from  finest  quality  materials  and  are  known  for  their  look,  natural  colour  combina6on,  and  latest  fashion  trends.  

Price • Oxolloxo  prices  its  products  at  a  very  compe66ve  price  pertaining  to  the  exis6ng  compe66on.  •  The  current  pricing  strategy  contributes  a  good  sum  to  the  turnover  of  the  organiza6on.    • One  would  be  amazed  at  the  prices  they  are  offering  kids  wear,  you  can  get  a  cute  dress  at  INR  500  only.    

Place • Products  offered  by  Oxolloxo  reach  to  its  strong  consumer  base  that  is  spread  over  all  the  four  corners  of  the  na6on.  • Oxolloxo  enjoys  a  good  distribu6on  network  due  to  which  it  delivers  its  services  Pan  India.  • Oxolloxo  has  6es  with  one  of   the   topmost  courier  agency   to  ensure  6mely  delivery  &  maintain  the  intactness  of  the  product.  

Promotion • Currently  Oxolloxo  is  offering  70%  of  on  their  exclusive  kids  wear  collec6on.  Such  as  dresses  for  kids,  shirts  for  kids  and  lots  more.    •  Social  media  plakorms  like  Facebook,  YouTube.  • Offers,  contests,  discounts.  • Other  offline  plakorms  like  Radio,  Live  Media  etc.  

Competition in Kids Range in the Market • hnp://www.firstcry.com/  • hnp://linlemuffet.com/  • hnp://www.hopscotch.in/  • www.oxolloxo.com    

 

Competitive Analysis (based on 100 Respondents) Company:   Hopscotch   First  Cry   LiNle  Muffet   Oxolloxo  

Features(Product)  

Quality   Good   Good   Average   Very  Good  

Delivery   Average   Good     Not  Good   Average  

Durability   Not  Good   Average   Not  Good   Good  

Value  for  Money   Average   Not  Good   Good   Very  Good  

Conclusion There   are   two   important   factors   to   be   considered   for   making   a   kids'   apparel  brand   a   success   -­‐   variety   and   price.   A   children's   apparel   collec6on   should   have  variety  that  will  appeal  to  kids.  Moreover,  kids  outgrow  their  clothes  very  rapidly.  Hence  it  is  necessary  that  a  kids'  apparel  range  be  reasonably  priced.      Children's  apparel  is  a  growing  market  in  India  that  has  huge  untapped  poten6al.  Apparel   makers   all   over   India   are   making   forays   into   this   huge   market,   in   an  anempt  to  make  favourable  use  of  the  prevailing  trends.  They  are  also  coming  up  with  collec6ons  that  would  create  new  trends.