A child nurture software framework for pediatric

caregivers

www.kidnurture.com

KidNurture

Timely detection & Early Intervention

Problem - Obvious & Hidden

Research says:“developmental and social-emotional delays can be subtle and can occur in children who appear to be developing

typically, most children who would benefit from early intervention are not identified until after they start school.”

All Parents have growth and developmental

concerns for kids but no systematic way to record, analyze or get informed about them - and raise

specific concerns!!

Doctors know about them, pediatrics has defined guidelines and tools for this purpose - but they

can’t or don’t use them on time...mostly, due to many

reasons - lack of time, helping tools.

In United states:“Glascoe, F. P. (2000), early detection of

developmental and behavioral problems, Pediatrics in Review, 21(8) – “Unfortunately, research shows that clinical judgment detects fewer than 30% of children who have mental retardation, learning disabilities, language impairments, and other developmental disabilities. Clinical judgment also identifies fewer

than 50% of children who have serious emotional and behavioral disturbances”

In India: Situation could be more complex!

Developmental Pediatricians use detailed assessment tools/scales.

Very time consuming, complex, concentrated in

bigger cities.Very few children

addressed.

End Result:Opportunity of early intervention is lost

Solution - Technology to rescue

KidNurture is a one stop solution to provide

automation of pediatric tools. Bring all stakeholders in child

care on one platform.

Holistic NurtureStandard tools for Growth-

Development- Immunization-Nutrition-Physical

examination.As applicable for each

stakeholder’s role

Parents:● Record milestones, data,

concerns/observations, analyze.● Generate the report, book

appointments with doctors to discuss that(well child/vaccination or other).

● Consult (free/paid) online with experts.

● Get tips/information.

General pediatricians:● Record milestones, growth related

data, analyze using pediatric standards.

● Can share questionnaire and results online with parents too.

● Any subtle delay will be caught early and nipped in bud.

● Answer questions free/paid on the platform. Writes tips, articles.

● Basic practice management features.

Developmental pediatricians:● Advanced version, has full

automation of copyrighted assessment tools/scales. Instant result calculations/report generation, first of its kind in pediatrics

● Pinpointed and detailed assessment.● Can answer questions free/paid on

the platform. Write tips, articles.● Basic practice management features.

Market● 280 million children, 30

million births every year. 30% urban.

● Considering only 10% of urban leads to 12 million parental users with 1.5 million new every year for monetization.

● ~70000 pediatricians.● ~25 million appointments, 50

to 60 million queries.

Revenue (Medical community)● Annual Subscriptions.● Own EMR/HIMS solution for pediatrics(GNU

health based)+KidNurture module.● API based module integration with other

EMR/HIMS providers.● Appointment bookings.● Listing and ads.● Local Installations.● Partnering with publishing houses to make it

a generic assessment tool.

Revenue(Parents):● Paid questions.● Video consultations.● Vaccination packages from partner

doctors/centers.● Monetizing them when community grows big

and also Government, agencies, schools, NGOs, Data analytics, Other children related services

Achievements● Strong product developed with detailed

research and unique features.● Feedback/reviews and tremendous

appreciation on record by leading experts in India and abroad.

● Even IAP’s(Indian academy of pediatrics) growth and development chapter appreciated and is willing to recommend it officially.

● Official Permissions/licenses from many copyright holders after their satisfaction with work.

● Pilots in leading hospitals, Paying users on board.

● Finalist in HitLab world cup IIT Delhi.

RoadMapA strong product with the feedback of experts and implementation of tools is in place.

Now focus is on go to market strategy and growth hacking for more engagement .

Seeking Help● Funding requirements - We have boot

strapped/seeded so far with own money, need financial support between seed-angel to find a scalable business model for this solution.

● Mentorship, guidance, advice and support in refining go to market strategy and other aspects of this solution.

● Network of like minded people, decision makers and influencers in health care.

Goal & mission.Making KidNurture “THE” platform of choice for pediatric caregiving worldwide.

THANK YOU!

anurag@kidnurture.com, 09850818195