KICKSTARTER TIPS...YO U C A N A C T UA L LY U S E !

WHO AM I?

• I’ve created games professionally since 2008.

• I teach Game Culture and Simulations and Serious Games at Columbia.

• My most recent project and successful Kickstarter ... The Incredible Baron!

http://www.incrediblebaron.com/

PRACTICAL TIPS?R E A L LY ?

“SHOOT A STUNNING VIDEO.”

“BE THE DRIVING FORCE FOR YOUR PROJECT.”

“KNOW YOUR END GAME.”

“MAKE AN EFFECTIVE PITCH.”

THESE ARE GOOD IDEAS…

But, they are too vague or rely on difficult to control X-Factors.

PRACTICAL TIPS.A C T UA L LY P R A C T I C A L .

“KEEP YOUR

CAMPAIGN UNDER

30 DAYS.”

“GIVE YOUR PROJECT A SHORT, SIMPLE NAME…

…and change it right after launch.”

http://kickstarter.com/projects/joeschmo/watch-my-video-play-my-game-it-is-very-cool-give-me-some-money-i-will-never-be-able-to-tell-this-URL-to-anyone

TIPS FROM ME!A L S O , V E RY P R A C T I C A L .

1. START NETWORKING NOW.

2. ORGANIZE YOUR CONTACTS.

• Family

• College friends

•High school friends

• Job X contacts

• Job Y contacts

• People you barely know…

3. POST TO MULTIPLE ACCOUNTS…

…WITH A SINGLE APP.

4. RESEARCH AND USE THE RIGHT HASHTAGS.

5. CREATE AND SHARE CONTENT…

DON’T JUST PANHANDLE.

6. HOST RESOURCES ON COMMUNITY SITES.

7. TAP INTO YOUR COMMUNITIES•Family

•High school graduating class Facebook group

•Email lists you belong to

• Jobs

•Fan sites, blogs, forums, etc.

•Crowdfunding / Kickstarter

•Columbia groups–Columbia Chronicle

–CCC Kickstarter curator page

•Neighborhood / Everyblock

•City

•Your platforms (Android, Wii U, etc.)

8. REACH OUT TO KICKSTARTER-FOCUSED OUTLETS.

•http://www.reddit.com/r/kickstarter/

•Cliqist

•Kicked

•Stiqblox

•CrowdDistrict

•Kickstarter Forum

9. DISCOVER SIMILAR LIVE PROJECTS.

10. BEWARE OF PHYSICAL REWARDS.

11. SET A FUNDING GOAL YOU ARE CONFIDENT IN.

THANK YOU! ANY QUESTIONS?

Email: david.antognoli@gmail.com

Twitter: @davidantognoli

Web: www.incrediblebaron.com