Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project
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Transcript of Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project
Kickstart Your Kickstart! Insight into Crowdfunding
Hello I’m Mike
I am on Facebook /mikeprasad
I am on Twitter @mikeprasad
I am digitally mikeprasad
I’ve done a few things
A Quick Overview Different Platforms for Different Purposes
Anatomy of a Project
Key Elements For Every Platform
The Visual Video & Cover Image
The Title Define + Show Value
The Tagline Validate + Differentiate + Show Value
The Story Opener Start with a Situation
The Overview Concise & Divisive
The Details Overcompensate
The Validation Overqualify
The Progress Show a Tipping Point
The Call To Action We Only Need You
The Rewards Shopping Time
The Thank You A Feel Good Moment
A Few Quick Tips
1. Promote with the Right Channel Models, Mechanisms and Uses
2. Establish A Content Plan
3. Research Influencer Lists and Blogs
4. Target Enthusiasts and Reinforce
5. Create the Circle of Shiny
Shiny
First LookBroa
dcas
t, Ex
port
& Sh
are
AdoptionGreat
Experience
Seed Audience
Social Media Mechanism
6. Leverage External Trends and Emergent Opportunity
7. Leverage Other Brands and Audience Arbitrage
8. Respond & Be Proactive All The Time
9. Plan Beyond the Fundraising
10. Be Smart About Fulfillment
Questions & Discussion
Want to talk more? [email protected] @mikeprasad 818.974.7940