Kickstart Your Business Seminar - Cairns August 21, 2010
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Transcript of Kickstart Your Business Seminar - Cairns August 21, 2010
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EXERCISE TIME
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So clearly I have all of the answers...
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WHAT DOES SUCCESS MEAN TO YOU?
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EXERCISE TIME
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It is hard to have a truly successful business if things aren’t right up top.
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We get to choose our attitude - so why not choose the right one?
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STEP 2Figure out what bad habits have
snuck into our daily lives - and get rid of them.
Face up to reality.
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What we focus our attention on the most is normally what we get the most of. We had better focus wisely.
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It is time to get a little uncomfortable - that is when we grow the most.
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When you lay down with dogs, you get up
with fleas.
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Sometimes we have to let the situation play out - it might end up better than we first thought.
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Perhaps this is the perfect time to do some of the things you have been putting off?
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Reflecting on what we have, not what we have not, is a good thing.
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Beware of hot dogs
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The grass is not always greener.
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Celebrate much more often and much louder.
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EXERCISE TIME
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WHERE DO BUSINESSES GO WRONG?
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Many different types of businesses have evolved in
recent years...
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The “I am too busy to deal with you” business1
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The “no, no, no” business2
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The “that’s our policy” business3
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The “we hate our business so we hate you” business4
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The “she’ll be right” business5
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The “we’ll get right back to you” business6
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The “we just don’t care” business7
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The “smart arse” business8
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The “how can we make this transaction really, really complicated?” business9
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The “we have no idea what we are doing” business10
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Of course none of these apply to your business (or mine)
I am sure...
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EXERCISE TIME
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10 MOST IMPORTANT FACTORS IN BUILDING ATRULY SUCCESSFUL BUSINESS
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1. Be very clear about where you are heading
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2. We need to stand out from the crowd.
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3. We need to get muchbetter at communicating.
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4. It is all about our customer connection.
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5. It’s time to get creative.
We are pretty certain no tortoises got hurt in the making of this photo........but if they did, it was nothing serious.
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6. We can’t sit back and wait for business to come to us.
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7. We have to get much better at selling.
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8. We have to be great corporate citizens.
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MARKETING DEPARTMENT
9. We have to give marketing the attention it deserves.
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10. We have to open our eyes.
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EXERCISE TIME
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Let’s talk about some of these in more detail.
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1. Be very clear about where you are heading
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EXERCISE TIME
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2. We need to stand out from the crowd.
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3. We need to get muchbetter at communicating.
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4. It is all about our customer connection.
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Consumers have changed, a lot, in the past ten years.
If we don’t know how to reach them and most importantly how to connect with
them, we are in big trouble.
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They are less trusting They are harder to
reach
There is more clutter
They are time deprived
They are overwhelmed with
choice
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They get their information from different sources.
Word of mouth, in its various forms, is
HUGE.
Social networks, in all shapes and sizes
are growing.
Communication is changing.
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If we don’t know how to reach them, engage them, build a long term relationship with them, look out.
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1. Be clear on your beliefs regarding your customers.
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2. Review your moments of truth
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3. Treat people as individuals.
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4. Have “THE TALK”
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5. Save time, save money, make it easy.
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6. Be prepared to do what others
are not.
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7. Communicate to suit the customer
not you.
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8. Be unexpected wherever and whenever you can.
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5. It’s time to get creative.
We are pretty certain no tortoises got hurt in the making of this photo........but if they did, it was nothing serious.
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Creative businesses are becoming more successful - because they keep trying new ideas.1
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It’s really hard to be creative when you are exhausted.2
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Look at the success stories - what is their common characteristic? 3
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Devote time to “being creative” on a weekly basis. 4
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Creative people have a thirst for knowledge - they research a lot.5
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6. We can’t sit back and wait for business to come to us.
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We all need to get out a lot more.
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Lets look for new markets (many are right under our noses).
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Build a big network.
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EXERCISE TIME
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7. We have to get much better at selling.
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Most people are crap at selling. 1
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The importance of product knowledge. 2
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The power of recommendations. 3
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Understanding the relationship between sales and great customer service. 4
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Talk about selling - make it a part of your business, not a taboo subject. 5
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8. We have to be great corporate citizens.
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Just think BP.1
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Your customers expect it of you.2
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Better to focus on one main cause.3
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Tell your customers what you are doing. 4
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Create a “make a difference” culture.5
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MARKETING DEPARTMENT
9. We have to give marketing the attention it deserves.
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MARKETING
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$$$$$
TIME
COMPLICATED
WILL IT WORK
MY BRAIN HURTS
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1. Get excited about the things you market.
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2. Be BOLD, make a statement.
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3. Never underestimate the importance of
image.
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4. We have to build rock solid relationships.
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5. Try new things - evenif they may feel a bit strange at first.
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6. If you are not embracing technology, specifically the web, look out.
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And Build Marketing Momentum
DAILY
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EXERCISE TIME
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10. We have to open our eyes.
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TAKING ACTION
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Identify what action you need to take. 1
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Be specific about what needs to be done, by whom and by when. 2
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Monitor it daily or as a minimum weekly. 3
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If you get off track, get back on track.4
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If you are serious about taking action, you have to devote your best time and energy to the process.5
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TODAY.
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WHAT ARE YOUR KEY “LIGHT BULB” MOMENTS FROM TODAY?
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THANK YOU.