Kicking Ass with Twitter Advertising - 140 Proof

Copyright 2010, 140 Proof. All rights reserved.

Our 140 Character pitch, word by word.

Follow along, karaoke-style!


Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web.

What’s 140 Proof?





• Level of Influence

• Interest Category• art, blogging, celebrities, design,

• fashion, movies, music, news, politics,

• sports, tech, travel

• Gender

• Keyword• names, places, topics mentioned

• searches, #hashtags, @mentions

• Geo-Location

• OS / App Platform• mac / windows

• web / desktop / mobile

• iphone / android / blackberry

Highly targeted personas

TARGET DEMOGRAPHIC PERSONAS USING CRITERIA LIKE:

TECH TRENDSETTERS

WORKING PROFESSIONALS

BUSY MOMS




Retweets multiply earned reachWATCH YOUR MESSAGE RIPPLE THROUGH THE ECOSYSTEM:

ORIGINAL PROSPECT




Ads on Twitter look like this:


• 16mm+ highly valuable users in network• 65mm new tweets posted daily• 90.94% of all Twitter users are active• Average Twitter user tweets at least once daily• 1.44% of all tweets are retweets• 37.95% of all tweets contain an @mention• 72% publish blog posts at least once a month • 70% comment on others’ blog posts • 61% write at least one product review a month • 61% comment on news sites• 56% write articles for third-party sites • 53% post videos online • 48% share deals found via coupon forums

* HubSpot - State of the Twittersphere



Twitter: the new frontier of brand communication




Simple and fast.




Atlas, DoubleClick, plus Social Reporting

+




These brands are succeeding with 140 Proof

I N F I N I T I


140 Proof’s network includes Twitter apps with coverage acrossthe Web, Windows, Mac, iPhone, Android, & Blackberry



75% of Twitter activity happens in appsÜBERTWITTER, ITWEET, ECHOFON, TWEETGRID, HOOTSUITE, TWEETPHOTO, TWITBIN


End.

(Behind the curtain)


+

When someone says Denny’s related keywords on Twitter…

moon overcoffee

snack

breakfast hungry

dennys

my-hammy +

…and logs in to Twitter between 10pm & 5am, in the NY market

…they’ll receive a realtime Denny’s ad.

Sample Campaign Flow

Copyright 2010, 140 Proof and Bubble Fusion Labs

what is it?

how does it work?

how does it look?

what can we measure?

what’s included?

www.140proof.comCall 1-800-369-8393

the engagement superchargerfor twitter

Most definitely!Often our customers are large

organizations with tight deadlines,

who are unwilling or unable to take

on the 24/7 responsibility of running

a social media campaign. That’s no

problem for us.

Our professional services team can

help you launch a far-ranging Twitter

campaign without even a password.

Give us a brand name, 48 hours, and

we’ll have your ads running just as if

you’d tweeted them.

What if we’re not ready to tweet?Can we still use 140 Proof ads?

www.140proof.comCall 1-800-369-8393

Copyright 2010, 140 Proof and Bubble Fusion Labs

http://www.140proof.com

http://www.140proof.com


1. custom demographic targetingOur analysts use demographic data, surveys, and custom metrics to precisely define specific persona-based audiences.

2. creative optimization + freshening140 Proof employs copywriters who understand and excel at Twitter, using conversational voice and natural Twitter-speak.

3. optimized flighting for best yieldWe’ll help schedule your flights and advise on frequency management and app publisher selection and exclusion.

All 140 Proof agency campaigns INCLUDE FULL SERVICE OPTIMIZATION + ONGOING SUPPORT


Get started now!

[email protected]

mailto:[email protected]

mailto:[email protected]

Kicking Ass with Twitter Advertising - 140 Proof

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