KickApps SF Summit - "Open Remarks on where we stand in the world of social media" by Alex Blum

ReinventYour Website

#sme2010

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Today’s Agenda

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1:00 – 1:30 Alex Blum, Opening Remarks

1:30 – 2:15 Alan Wolk, Your Brand is not my Friend

2:15 – 3:00 Heather Burnett, How Dell has fine tuned social graph functionality into social lead gen

3:00 – 3:15 Break

3:15 – 4:00 Errol Denger, How to successfully enable social ecommerce

4:00 – 5:00 Key Note: Charlene Li, Creating a coherent social strategy with open leadership

5:00 – 6:00 Open Leadership book signing on the third floor

Networking


Skittish Financial Markets

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Social Media Adoption

COPYRIGHT © KICKAPPS l CONFIDENTIAL 4

Most Efficient and Effective Approach

• External and internal

• Fan communities

• Marketing and research

• Customer and partner support

• Knowledge sharing

• Product innovation and crowd sourcing

Grow and createnew Revenue Streams

Grow yourAudience or Fan Base

Obtain DeeperEmployee Relationshipsand more efficient Collaboration

EstablishDeeper Brand Loyalty with customers and partners and gain New Insights


Now there’s an Expectation!

“93 percent of Americans believe a

company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present, but also interact with its consumers via social media.”

2008 Cone Business in Social Media Study, September, 11-12, 2008


What is KickApps?

KickApps provides social software on Demand

KickApps provides social CMS in the Cloud

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Key Differentiator: Breadth of the Platform’s Capabilities

Social Networking

Comments & Ratings

BloggingGroups

Feed Builder

Community Search

Premium Video

Widget Studio

Activity Feeds

Member Management

Media Management

Profiles

Social Bookmarking

Member to Member Messaging

Messaging

Points and Levels

Video Sharing

Photo Sharing

Audio Sharing

Message Boards

File Sharing(e.g., PDF, DOC, XLS, PPT, etc.)

Classifieds

Polls & Contests

Events

Insights

Q&A (“IdeaStorm”)

Page Builder (CMS)

Media Sets

Internal Communication


Why we do it?

KickApps provides social software on Demand

KickApps provides social CMS in the Cloud

Why we do it?

“We believe that the social media applications we provide will become baseline functionality for the vast majority of web sites on the Web and We want to make this possible for all publishers regardless of how large or small”.

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Accelerated Global Adoption

100,000+ Publisher Web Sites Live

500+ new sites going live every Week

30% coming from Overseas


Ever-Improving Pedigree of Enterprise Clientele

• As of today, enterprise-level deployments total nearly 600

• During 2009, we added an average of 40-45 new enterprise deployments per quarter

2006 2007 2008 2009

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http://www.tcm.com/redirects/link/?cid=174206


Publishing, Entertainment & SportsWho is using KickApps?

Publishers / Magazines

Radio and Music

Sports


Broadcasters & TVWho is using KickApps?

http://www.tcm.com/redirects/link/?cid=174206


Corporate/Social Marketing, Communications and CollaborationWho is using KickApps?

http://www.alcatel-lucent.com/wps/portal/!ut/p/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLd4w3cjUDSUGYpvqRKGIG8Y4IEV-P_NxU_SB9b_0A_YLc0IhyR0dFAMzGbgw!/delta/base64xml/L3dJdyEvd0ZNQUFzQUMvNElVRS82X0FfMkU2


Keys to Success:Building Engaging Social Media Experiences


Create a Community Around Your Content

http://digits.hrblock.com/


Widgets; A Key for Contextual Integration

http://www.millermeiersclient.com/beta/hrblock/ratingsandreview.html


Widgets; A Key for Viral Syndication of Activity & Content

http://www.millermeiersclient.com/beta/hrblock/ratingsandreview.html


Social Video as an important Entry Point

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Rate, Share, Favorite

UGC and Pro content

Comments

FB Connect

Syndication


Push Activity on Facebook and Elsewhere


What we are hearing from our Brand Customers

1. Should my social strategy involve doing something on the social web out at FB and twitter or should I make my site social? Hearing a lot of hype about Listening Services.

2. Social Media inventory is all the same and it’s low value or toxic for my Brand.

3. Is enabling Facebook Connect and Open Social Graph (like button) a smart thing for me to do?

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Are efforts on the Social Web mutually exclusive to what I might do on my Domain in the context of my Brand?


What do Facebook/Twitter conversations on brands look like? Answer: A lot of Noise


H&R Block twitter page

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Noise with the random customer dissatisfaction


H&R Block Fan Page on Facebook

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14,062 fans


Create a Community Around Your Content, Products and Services

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H&R Block Social Ask and Answer Site

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Registered Active Users: 134,580

HRB Tax Pros: 1052

Asked Questions: 98,922

Answered Questions: 89,122

InsightNew Products & Services


Little to NO context within the Social Web

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Boulder Hotel Ad

Little relevance

Low CPM


Food Network’s niche social network for FOODIES

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Food and Wine lovers

25 to 40 year old demo

UGC content

Premium CPM’s


I see no evil

No one should be surprised by Facebook’s efforts to monetize our engagement with the service

The key is to anticipate and be smart about how you leverage services for your own purposes without yielding your trusted relationship with your customer to Facebook.

Facebook connect

Facebook Open Social Graph – Like button

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The Power of Profile and Social Graph Data

Marketing & Promotions

Intelligent Advertising

CRM

Product Development

Editorial Programming

Customers

Prospects

Members

Fans

Partners

KickApps SocialGraph Engine™


Community Insight Dashboard- Realtime IntelFinding the true Golden Nuggets

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Blum’s Law of Website Development

The second you launch is the second you want to Tweak

3rd Party Agency orDeveloper

KickApps Client Solutions

KickApps Supports You

Your Resources

KickAppsPlatform


A video player powered by a playlistAuthoring & Customizing Video Players

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…at the click of a buttonSelecting & Integrating 3rd Party Apps

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Listing all feeds for this account with preview at right

Feed Builder: Manage feeds


A point-and-click interface for building RSS/Atom/XML feeds

Feed Builder: Create a feed without being a DBA


Focus on: Feed ManagerPoint-and-Click Feed Building Powering Dynamic Players


Breaking Through the Hype: Real Social Media Strategies for Brands

1. Social strategies for the greater social web (FB, twitter) are not mutually exclusive to social media strategies on the domain. Meaningful insight comes from social media strategies on your domain in the context of your Brand.

2. Not all Social Media inventory is created equally. Social media in the context of your brand, editorial content, products and services can yield premium rates.

3. Be smart about the way you leverage Facebook and other Social Web services. Never risk the trusted relationship between you and your audience of customer base.

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DeploymentsKickApps Live


Growing and Energizing Their Audiences

http://www.onlyaugusta.com/biggestloser/index.html


Creating Communities Around Their Editorial ContentListening to their Audience



Socializing Their Brands


Extending the Fan Experience


Customizing Video Players & Syndicating Video


Thank You


Alex [email protected](212) 730-4558

mailto:[email protected]

KickApps SF Summit - "Open Remarks on where we stand in the world of social media" by Alex Blum

Technology

Transcript of KickApps SF Summit - "Open Remarks on where we stand in the world of social media" by Alex Blum