“A Symbol Of Self Dignity”

Presented by : Pankaj Sharma

UIMS, Jaipur

KHADI

"I believe that where there is pure and active love for the poor there is God also. I see God in every thread that I draw on the spinning wheel." Gandhi Ji

Khadi - a cloth

-soft twist threads

-imparted by the hand.

allows maximum air to enter to body

soothes the body better than any other fabric does.

Known as one of the coolest and most comfortable

fabric.

The flag of India is only allowed to be made from this

material

 

What is Khadi?

• promoted the spinning of khādī

• rural self-employment

• self-reliance

• A weapon against the britishers

• Thus khadi has become integral part

and icon of the Swadeshi

Movement.

• The first true Indian designer

Gandhi Ji and Khadi

The Khadi and Village Industries Commission

(KVIC) - April 1957.

OBJECTIVE :

The social objective of providing employment.

The economic objective – produce saleable

articles.

The wider objective - self-reliance amongst

the poor and building up of a strong rural

community spirit.

Khadi - A village Industry

These days Khadi Has become a brand name and under the name of this brand many other products is being launched some of the products are :

Woolen Products

Hospital Linen

Leather Products

Organic Manure

Handmade Paper and products

Khadi As A brand

SHARE OF KHADI IN THE TOTAL PRODUCTION AT KVIC

(IN RS BILLION)source – KVIC,.org

Lacks in promotional activities – Advertisement

Lack of Awareness among the

masses.Khadi Emphasis on other fronts rather than selling.

Expensive

Preference of Foreign Brands

Why Khadi is not popular??

• Employs about 47 lac Rural populace

• determined to reach every household in

rural area

• Planning to employ 37 lac people by the

end of 2011-12

• Identifying the potential entrepreneurs -

the new scheme of employment

generation

Achivements

I would request us all to buy Khadi instead of buying foreign brands.

By buying khadi you will help to generate employment and also get quality product

JAI HIND JAI BHARAT!!!

At the end………